Vietnam Gaming Market Size, Share, Growth, Trends and Forecast 2025-2033

Vietnam Gaming Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024:USD 1.2 Billion

Market Forecast in 2033:USD 2.5 Billion

Market Growth Rate (2025-33): 7.50%

Vietnam gaming market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.5 Billion by 2033, exhibiting a growth rate (CAGR) of 7.50% during 2025-2033. The growing advancements in technology to offer immersive and visually stunning experiences, rising prevalence of microtransactions, downloadable content, and loot boxes, and increasing emergence of esports and professional leagues represent some of the key factors driving the market.

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Vietnam Gaming Market Trends and Drivers:

Vietnam's gaming market is unequivocally driven by mobile, experiencing unprecedented growth fueled by exceptional smartphone penetration exceeding 80%, widespread affordable high-speed 4G/5G access, and the proliferation of localized free-to-play (F2P) titles. This dominance isn't merely about player numbers; it's rapidly maturing in monetization sophistication. While hyper-casual games retain vast audiences, the significant revenue surge stems from mid-core and hardcore genres – particularly MMORPGs, strategy (4X, tower defense), and competitive shooters/MOBAs adapted for mobile. Vietnamese players are demonstrating increasing willingness to spend on in-app purchases (IAP), notably character skins, battle passes, and time-saving boosts, reflecting a shift beyond pure ad-based revenue. Local publishers and global giants are intensifying efforts to deeply localize content, narratives, and payment methods (integrating with domestic e-wallets like MoMo and ZaloPay), significantly boosting conversion rates. Furthermore, cloud gaming services tailored for mid-tier devices are lowering entry barriers for high-fidelity experiences, further accelerating mobile adoption and engagement across all demographics, particularly in tier-2 and tier-3 cities previously underserved by PC/console infrastructure. This mobile-first dynamic creates a fertile ground for innovative ad-tech, subscription models, and deeper social features integrated within games.

While mobile leads, Vietnam's PC gaming segment is experiencing a strategic resurgence, primarily powered by the thriving PC Bang (internet cafe) culture, evolving beyond pure access points into premium social gaming hubs and nascent esports arenas. Modern PC Bangs offer high-spec rigs, low-latency internet, and community events, making them crucial for popularizing demanding titles like AAA shooters, MMORPGs, and esports competitions, especially among students and young adults. This ecosystem acts as a vital discovery channel and training ground, feeding into the broader esports ecosystem. Concurrently, the console market, historically niche due to high hardware costs and limited official distribution, is showing promising signs of acceleration. Increased official presence from Sony (PlayStation) and Microsoft (Xbox), coupled with more localized pricing strategies, game libraries (including Vietnamese subtitles/dubs), and flexible payment plans, is gradually expanding the addressable market. The growth of digital storefronts and online multiplayer communities is further enhancing the console appeal. While PC Bangs drive mass accessibility for core PC titles, the expanding console segment caters to a growing affluent segment seeking premium, living-room experiences, diversifying Vietnam's gaming landscape beyond mobile and creating new avenues for publishers and developers targeting high-engagement, high-ARPU audiences.

Vietnam has firmly established itself as a regional esports powerhouse, and the current dynamic involves rapid institutionalization and commercialization. Major international tournaments (e.g., Arena of Valor International Championship, PUBG Mobile Global Championship) consistently feature top Vietnamese teams attracting massive viewership. Domestic leagues (VCS for League of Legends, VBA for Arena of Valor) are professionalizing with structured seasons, franchising discussions, and significant sponsor investments from telecoms (Viettel, VinaPhone), consumer electronics (Asus, Dell), and non-endemic brands seeking youth engagement. Government recognition through bodies like the Vietnam Recreational Esports Association (VIRESA) lends legitimacy, aiding infrastructure development. Simultaneously, Vietnam is emerging as a notable hotspot for experimentation with blockchain gaming and metaverse concepts, driven by a tech-savvy population and vibrant developer community. Projects like Axie Infinity (from Sky Mavis, a Vietnamese studio) demonstrated early global success, sparking significant local interest in play-to-earn (P2E) and NFT-integrated gaming models. While regulatory clarity around digital assets is evolving, numerous local studios are actively developing or integrating Web3 elements (NFT items, token economies) into traditional game genres. Major publishers are also exploring metaverse-adjacent experiences through branded virtual spaces and in-game concerts, positioning Vietnam at the forefront of exploring these converging digital frontiers within the gaming context, albeit with cautious optimism regarding sustainable models beyond speculative hype.

Vietnam Gaming Market Industry Segmentation:

Device Type Insights:

• Consoles
• Mobiles and Tablets
• Computers

Platform Insights:

• Online
• Offline

Revenue Insights:

• In-Game Purchase
• Game Purchase
• Advertising

Type Insights:

• Adventure/Role Playing Games
• Puzzles
• Social Games
• Strategy
• Simulation
• Others

Age Group Insights:

• Adult
• Children

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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