Vietnam Cold Brew Coffee Market Size, Share, Trends and Report 2025-2033

Market Overview

The Vietnam cold brew coffee market size reached USD 8.65 Million in 2024 and is expected to grow to USD 57.57 Million by 2033, with a CAGR of 20.87% during the forecast period of 2025-2033. This growth is driven by consumer preferences shifting towards smoother, reduced-acidity coffee and the rising popularity of ready-to-drink options among urban youth. Vietnam's tropical climate supports year-round demand for cold beverages, fostering market expansion. Domestic coffee brands are experimenting with local beans and flavors, catering to health-conscious and convenience-driven consumers, further fueling market growth.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam Cold Brew Coffee Market Key Takeaways

• The current market size stood at USD 8.65 Million in 2024.
• The market is projected to grow at a CAGR of 20.87% from 2025 to 2033.
• The forecast period for the market analysis is 2025-2033.
• Urban youth in cities such as Ho Chi Minh City and Hanoi are driving innovation in cold brew coffee preferences.
• Ready-to-drink (RTD) and bottled cold brew coffee products are rapidly growing due to the demand for convenience.
• Local coffee roasters and beverage companies emphasize the use of Vietnamese coffee beans such as robusta and arabica.
• Specialty coffee shops are pushing innovations through cold brew blends featuring local flavors like coconut, citrus, and indigenous herbs.

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Market Growth Factors

With the growing popularity of roasted coffee with low acidity and balanced flavor as well as ready to drink coffee products among Vietnamese youth and urban customers, in addition to the tropical climate in Vietnam which makes cold drinks suitable for consumption throughout the year, the cold brew coffee market has also continued to grow. The number of craft bottled cold brews and blended coffees is increasing and increasingly appealing to the health and convenience consumers. There are also attempts to create a market for coffee made from local beans, including Vietnamese varieties.

The key target consumer of the cold brew coffee market are urban youth in the major Vietnamese cities of Ho Chi Minh City and Hanoi. The target consumers have been exposed to coffee culture abroad through travel, the Internet and international coffee chains, and want convenience, sophistication, smoothness and premium positioning coffee related products and experiences. Accordingly, regional varieties of cold brew coffee with coconut, citrus and herbs are being created at local cafes according to local tastes. These products are both aimed at locals and tourists, and signify a shift in Vietnamese coffee culture.

Urban consumers (particularly younger ones) want convenient products they can take on the go, allowing market share to be claimed by ready-to-drink (RTD) and bottled cold brew. Bottled cold brew is made with robusta and arabica beans from local roasters and is sold in supermarkets, convenience stores, and e-commerce platforms. Today, coffee packaging seems to appeal to a more style-driven consumer of late. Some coffee brands have added healthful ingredients like collagen or vitamins to their blends which indicates a trend toward an increasingly health conscious coffee consumer. Cold brew coffee has become a product for basic consumers rather than a niche.

Market Segmentation

Type Insights:

• Arabica
• Liberica
• Robusta

Each coffee type segment represents different varieties of coffee beans used in cold brew production, reflecting the diversity in taste and regional bean cultivation in Vietnam.

Category Insights:

• Traditional
• Decaf

These categories distinguish between classic cold brew coffee and decaffeinated options, catering to varying consumer preferences around caffeine intake.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Distribution channels identify the key retail platforms for cold brew coffee, reflecting both brick-and-mortar and digital sales avenues enhancing market accessibility.

Regional Insights

The Vietnam cold brew coffee market is segmented into Northern Vietnam, Central Vietnam, and Southern Vietnam. The report does not specify the dominant region or provide distinct regional statistics.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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