Vietnam Coffee Market to Hit 101.47 Thousand Tons by 2033 with a Robust CAGR of 3.70%

The Vietnam coffee market size was valued at 70.68 Thousand Tons in 2024 and is forecasted to reach 101.47 Thousand Tons by 2033, exhibiting a CAGR of 3.70% during the period of 2025-2033. This steady growth is driven by rising domestic consumption, increasing exports, a shift toward value-added products, technological advancements, evolving consumer preferences, and supportive trade policies.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Vietnam Coffee Market Key Takeaways

• In 2024, the coffee market in Vietnam was valued at 70.68 Thousand Tons.
• The market is projected to reach 101.47 Thousand Tons by 2033.
• The forecast period spans 2025 to 2033 with a CAGR of 3.70%.
• Vietnam is the world's second-largest coffee exporter, with exports reaching 1.32 million tonnes valued at USD 5.48 Billion in 2024.
• The market growth is driven by increasing emphasis on value-added production and vertical integration across the supply chain.
• There is a rising influence of digital platforms and technological innovation fostering production and distribution efficiency.
• The popularity of ready-to-drink (RTD) coffee beverages and diversification of product portfolios are significant trends.

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Market Growth Factors

Vietnam’s coffee market growth is propelled by rising domestic consumption and expanding exports. In 2024, exports reached 1.32 million tonnes valued at USD 5.48 Billion, marking a record high that surpassed the USD 5 Billion milestone. The market’s evolution toward value-added products like roasted, ground, and specialty coffee is supported by investments in processing technologies and a focus on vertical integration across the supply chain. This transformation is reinforced by emerging domestic brands building distinct identities locally and globally.

Technological advancements are reshaping the Vietnam coffee sector, including the adoption of precision agriculture tools that enhance crop yields and digital marketplaces facilitating direct trade between farmers and buyers. Government initiatives like the December 2024 launch of a comprehensive Database System for Forest and Coffee Growing Areas aim to promote traceability and environmental accountability, aligning with the European Union’s Deforestation Regulation. These advancements, coupled with the growing trend of sustainable and organic farming, meet consumer demands for ethically sourced coffee and enhance export growth.

Shifting consumer preferences toward premium, specialty, and health-conscious coffee products such as organic blends, cold brews, and coffee cocktails are driving product innovation. Increasing disposable incomes, a burgeoning café culture, and the growth of e-commerce platforms expand market reach and efficiency. Strategic partnerships, such as Bayer’s October 2024 Better Life Farming Alliance empowering smallholder farmers with advanced tools and training, contribute to economic sustainability and diversify product offerings, fostering a competitive and resilient coffee market in Vietnam.

Market Segmentation

By Product Type:

• Whole Bean
• Ground Coffee
• Instant Coffee: The largest product type in 2024, holding approximately 43.3% of the market. Dominated by affordability, convenience, and strong cultural presence, instant coffee caters to busy urban lifestyles and benefits from Vietnam’s expertise in Robusta coffee production.

By Distribution Channel:

• On-Trade
• Off-Trade: About 62.7% market share in 2024. Dominates due to widespread availability through supermarkets, convenience stores, and online platforms. Supports increasing at-home coffee consumption driven by urbanization and lifestyle changes.
• Supermarket and Hypermarket
• Specialty Stores
• Online Retail
• Others

Regional Insights

Southern Vietnam accounted for the largest market share of over 35.7% in 2024. The region benefits from ideal climatic conditions, fertile soil, well-established plantations, and robust rainfall boosting prospects for the 2025–26 coffee harvest. Advanced infrastructure and supply chains, including processing and export facilities, alongside experienced farmers and cooperatives, make Southern Vietnam the leading contributor to the country’s coffee market.

Recent Developments & News

• May 2025: Every Half secured USD 3 Million in a pre-series A investment round to increase its Vietnam stores by 150% in 2025.
• April 2025: Highlands Coffee launched a USD 19 Million coffee roastery in Ba Ria-Vung Tau with a yearly production capacity of 75,000 Tons for export.
• April 2025: Nestlé announced an additional USD 75 Million investment expanding its Tri An coffee facility in Đồng Nai, bringing total investment close to USD 904 Million.
• March 2025: Trung Nguyen opened its new coffee facility in Buôn Ma Thuột City, Dak Lak Province, featuring cutting-edge European technology and expected to be the biggest coffee facility in Asia.

Key Players

• Anni Coffee
• Highlands Coffee
• Len's Coffee LLC
• Nestlé S.A.
• Starbucks Corporation
• Trung Nguyen
• Vinacafé Bien Hoa Joint Stock Company

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