Vietnam Coffee Market to Hit 101.47 Thousand Tons by 2033 with a Robust CAGR of 3.70%

Vietnam Coffee Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 70.68 Thousand Tons

Market Forecast in 2033: 101.47 Thousand Tons

Market Growth Rate (2025-33): 3.70%

The Vietnam coffee market size was valued at 70.68 Thousand Tons in 2024. Looking forward, IMARC Group estimates the market to reach 101.47 Thousand Tons by 2033 exhibiting a CAGR of 3.70% during 2025-2033. The market is experiencing steady growth, driven by rising domestic consumption, increasing exports, and a shift toward value-added products. Technological advancements, evolving consumer preferences, and supportive trade policies are transforming the Vietnam coffee market share.

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Vietnam’s coffee industry is undergoing a remarkable transformation. Traditionally known for being the world’s leading robusta exporter, the country is now developing a strong domestic market that is helping reshape its global coffee narrative. With rapid urbanization and a growing middle class, coffee consumption is no longer just habitual—it’s becoming a lifestyle. Young consumers, particularly in urban centers like Ho Chi Minh City and Hanoi, are driving a café culture that’s spreading into smaller cities and towns. The surge in demand for quality and convenience has triggered an explosion of modern coffee chains, boutique roasters, and specialty cafés. Meanwhile, ready-to-drink cold brews and premium packaged coffees are booming in supermarkets and online platforms. As local consumers embrace single-origin beans and new brewing methods, producers are focusing more on domestic branding and customer experience. This shift toward high-value, experience-based coffee consumption is providing a buffer against volatile export markets and turning Vietnam into a key player not just in global supply—but in global coffee culture.

At the same time, Vietnam is steadily climbing the quality ladder in coffee production. The country is no longer content with being seen as a mass producer of cheap beans. Farmers and exporters are increasingly investing in quality arabica cultivation in provinces like Lam Dong and Son La, introducing modern post-harvest processing methods and obtaining international certifications like Rainforest Alliance and UTZ. There’s also a growing presence in international competitions, with more Vietnamese beans scoring high in cupping scores. This evolution reflects a clear shift in mindset—from volume to value. Exporters are now selling micro-lots, creatively processed beans, and traceable, single-origin offerings that command premium prices. Strategic partnerships with international specialty buyers are deepening, helping local producers learn, adapt, and meet global quality standards. This movement not only elevates Vietnam’s global reputation but also opens up new revenue streams and helps protect against future price shocks by diversifying market channels and increasing per-kilo profitability.

But perhaps the most urgent challenge—and opportunity—lies in sustainability. Climate change is already impacting Vietnam’s coffee-growing regions, with rising temperatures, droughts, and erratic weather threatening long-term production, especially of arabica. What’s more, global buyers and end-consumers are demanding transparency, sustainability, and fairness at every step of the supply chain. In response, major stakeholders in Vietnam’s coffee sector are moving fast. There’s increasing adoption of climate-smart agriculture: agroforestry systems, efficient irrigation, organic fertilizers, and regenerative practices. Companies are investing in farmer training, soil health programs, and social sustainability efforts—like better wages, gender equity, and ethical labor practices. The move toward traceability is not just about meeting buyer demands—it’s also about future-proofing the industry. More and more, the ability to provide sustainably sourced, environmentally responsible, and ethically produced coffee is the ticket to global market access. This transformation is no longer optional; it’s foundational to Vietnam’s continued success in the global coffee value chain.

Vietnam Coffee Market Industry Segmentation:

Analysis by Product Type:

Competitive Landscape:

• Whole Bean
• Ground Coffee
• Instant Coffee

Analysis by Distribution Channel:

• On-Trade
• Off-Trade
• Supermarket and Hypermarket
• Specialty Stores
• Online Retail
• Others

Regional Analysis:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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