Vietnam Coffee Beans Market Size, Share, Trends and Forecast 2025-2033

The Vietnam coffee beans market size was valued at USD 173.00 Million in 2024 and is projected to grow to USD 282.07 Million by 2033. It is expected to expand at a CAGR of 5.01% during the forecast period from 2025 to 2033. Growth is driven by escalating domestic and export demand, especially for robusta beans suited to the nation's favorable climate and altitude. Supportive government policies, export infrastructure enhancements, and rising local consumption amid growing café culture are also contributing factors.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Vietnam Coffee Beans Market Key Takeaways

• Current Market Size: USD 173.00 Million in 2024
• CAGR: 5.01% from 2025 to 2033
• Forecast Period: 2025-2033
• The market growth is fueled by strong domestic and export demand, primarily for robusta beans.
• Government initiatives supporting coffee cultivation, export capabilities, and quality improvements positively influence the market.
• Expanding coffee chains and a growing café culture in urban areas promote local consumption.
• Specialty coffee culture is emerging with an increasing focus on high-quality and single-origin products.
• Technological innovations and sustainable farming practices are enhancing yield, quality, and traceability.

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Market Growth Factors

The Vietnam coffee beans market is propelled by strong domestic and export demand, particularly for robusta coffee. The beans thrive in Vietnam’s supportive climate and high-altitude zones, where government policies favor cultivation and export infrastructure development. This structural support combined with quality enhancement initiatives significantly drives market expansion.

The growth of urban coffee culture and expanding coffee chains foster local consumption. Young consumers' rising preference for artisanal coffee experiences and locally grown beans fuels demand. Moreover, the increasing specialty coffee segment, enriched by upsurges in arabica plantations, especially in highland provinces such as Lam Dong and Dak Lak, caters to the demand for high-quality single-origin products.

Technological advances and sustainable coffee farming methodologies deeply influence market trends. Practices like modern irrigation, mechanized picking, and organic farming are gaining traction, particularly in the Central Highlands. Cooperative farming and online platforms empower small farmers with better pricing and export opportunities. Traceability systems build transparency and trust, enhancing Vietnam’s reputation as a responsible and quality-driven coffee producer globally.

Market Segmentation

Product Insights:

• Arabica: The rise of arabica plantations in highland provinces such as Lam Dong and Dak Lak is driven by favorable climatic conditions, contributing to the specialty coffee segment.
• Robusta: Dominates due to suitability in Vietnam’s climate, climate, and strong domestic and export demand for robusta beans.
• Others: Included but no further data provided.

Distribution Channel Insights:

• Online: Includes digital platforms facilitating coffee bean sales.
• Offline: Traditional retail and distribution channels serving various consumer segments.

End User Insights:

• Personal Care: Coffee beans used in personal care formulations.
• Food and Beverages: Primary end user segment consuming coffee beans.
• Pharmaceutical: Uses coffee beans in certain pharmaceutical applications.

Regional Insights

The report covers Northern Vietnam, Central Vietnam, and Southern Vietnam. While exact dominance statistics are not quantified, the Central Highlands, including provinces like Lam Dong and Dak Lak, are emphasized for their conducive conditions for high-quality arabica coffee growth. These regions are instrumental in specialty coffee expansion and contribute significantly to the production and quality improvement of Vietnam’s coffee beans market.

Recent Developments & News

In March 2025, the Vietnamese coffee sector recorded a 26.2% year-on-year increase in export turnover, reaching US$ 1.58 Billion during the first two months, despite a 28.4% drop in volume to 284,000 tons, as reported by the Ministry of Agriculture and Environment. This achievement underscores Vietnam's strong position in the global coffee market and creates optimism toward surpassing the US$ 6 billion export goal by the end of the year.

Key Players

• Rita Food & Drink Co., Ltd

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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