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United States Oat Milk Market is Growing at a CAGR of 12.02% During the Forecast Period 2024-2032

The United States oat milk market has surged in popularity in recent years, driven by a combination of health-conscious consumer trends and the growing demand for plant-based alternatives.
Published 02 May 2024

The latest report by IMARC Group, titled “United States Oat Milk Market Report by Source (Organic, Conventional), Product (Plain, Flavored), Packaging Type (Cartons, Bottles, and Others), Application (Food, Beverages), Distribution Channel (Supermarkets and Hypermarkets, Grocery Stores, Online Stores, and Others), and Region 2024-2032” The study provides a detailed analysis of the industry, including the United States Oat Milk market size, share, trends, price, growth, and forecasts. The market size is projected to exhibit a growth rate (CAGR) of 12.02% during 2024-2032.  

United States Oat Milk Market Trends:

Oat milk is a plant-based dairy alternative made from whole oat grains and water. It has gained popularity for its creamy texture and mild, slightly sweet flavor, making it a favored choice among vegan and lactose-intolerant consumers. Oat milk is produced by blending soaked oats with water, and then straining the mixture to separate the liquid from the solids. This milk is rich in dietary fibers, particularly beta-glucans known for their cholesterol-lowering effects. It is often fortified with vitamins and minerals, such as calcium, vitamin D, and B vitamins, enhancing its nutritional profile. As a result, oat milk finds extensive applications in beverages, cereals, baking, and cooking across the United States.

The United States oat milk market is primarily driven by a confluence of consumer preferences and industry innovations. Foremost among these drivers is the shift toward plant-based diets, with an increasing number of Americans adopting vegan or vegetarian lifestyles, and many others reducing dairy consumption due to lactose intolerance or health issues. Oat milk is especially appealing due to its creamy consistency and neutral flavor, making it an ideal alternative for dairy in coffee, smoothies, and culinary applications. Additionally, environmental sustainability is another significant driver. Oat milk production is generally associated with lower water usage and reduced greenhouse gas emissions compared to traditional dairy farming, resonating with the eco-conscious values of modern consumers. Moreover, this aspect is frequently highlighted in marketing campaigns, which have proven effective at aligning the product with broader societal trends toward sustainability. Innovation within the sector is also spurring growth.

Along with this, food technologists have enhanced oat milk’s taste and texture to more closely mimic dairy, while the introduction of a variety of flavors and fortified versions broadens its appeal. Furthermore, the increased availability of oat milk across a multitude of retail formats from grocery stores to specialty café ensures it is accessible to a wide demographic, supporting sustained market expansion in the United States.

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United States Oat Milk Market Segmentation:

Source Insights:

  • Organic
  • Conventional

Product Insights:

  • Plain
  • Flavored

Packaging Type Insights:

  • Cartons
  • Bottles
  • Others

Application Insights:

  • Food
  • Beverages

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Grocery Stores
  • Online Stores
  • Others

Regional Insights:

  • Northeast
  • Midwest
  • South
  • West

Competitive Landscape with Key Player:

  • Betterbody Foods & Nutrition LLC
  • Califia Farms, LLC
  • Campbell’s Soup Company
  • Danone SA
  • Elmhurst Milked Direct LLC
  • nutpods Dairy-Free Creamer

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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