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United States Hummus Market Size to Expand at a CAGR of 12.94% during 2024-2032

The United States hummus market is experiencing a notable surge in popularity, driven by the increasing recognition of this nutritious and flavorful food.
Published 03 May 2024

The latest report by IMARC Group, titled “United States Hummus Market Report by Type (Classic, Lentil, Edamame, Garlic, Black, White, and Others), Packaging Type (Tubs/Cups, Jars/Bottles, and Others), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Online Stores, and Others), and Region 2024-2032” The study provides a detailed analysis of the industry, including the United States Hummus market trends, share, size, price, growth, and forecasts. The market size is projected to exhibit a growth rate (CAGR) of 12.94% during 2024-2032.

United States Hummus Market Trends:

Hummus is a versatile and increasingly popular dip or spread made primarily from cooked, mashed chickpeas blended with tahini, lemon juice, garlic, and olive oil. Originating from the Middle East, hummus serves as a staple in many traditional diets and has gained significant traction worldwide due to its rich flavor and numerous health benefits. It is rich in protein, fiber, and essential nutrients, which contribute to its reputation as a wholesome and hearty food. Hummus is available in various flavors, incorporating ingredients such as roasted red peppers, sun-dried tomatoes, or herbs like basil and parsley, catering to a diverse range of taste preferences. The product's adaptability also extends to its applications, as it can be used as a spread on sandwiches, a dip for vegetables and crackers, or even as a base in savory dishes. The growing awareness of the health benefits of hummus, combined with its culinary versatility, positions it well within health-conscious and dietary diverse consumer groups, making it a staple in both household kitchens and dining establishments.

The United States hummus market is experiencing robust growth, driven by several key factors and trends. Consumer preferences are shifting towards plant-based diets, and hummus fits well into this trend due to its primary ingredient, chickpeas, which are high in protein and fiber. The rise in health awareness among U.S. consumers has significantly contributed to the adoption of hummus as a healthy alternative to traditional dips and spreads, which are often laden with fats and artificial additives. The versatility of hummus, being suitable for various dietary needs including vegan, gluten-free, and nut-free diets, further enhances its appeal across a broad consumer base. Additionally, the innovation in flavors and packaging by hummus manufacturers is a major driver of market expansion. Companies are increasingly experimenting with unique flavor profiles and convenient packaging options, such as single-serve packs, to attract younger demographics and busy consumers seeking on-the-go meal options. Marketing strategies focusing on the health benefits of hummus, along with its role in sustainable eating practices, align well with the values of environmentally conscious consumers.

Furthermore, the integration of ethnic cuisines into the American diet, facilitated by globalization and demographic shifts, has led to an increased openness to Middle Eastern foods, where hummus is a fundamental component. These factors, combined with the growing retail presence and promotional activities, are expected to continue driving the U.S. hummus market's growth. Moreover, the increasing demand for organic and non-GMO food products is prompting manufacturers to develop clean-label hummus variants, which are likely to foster market growth further.

For an in-depth analysis, you can request the sample copy of the market report:

United States Hummus Market Segmentation:

Type Insights:

  • Classic
  • Lentil
  • Edamame
  • Garlic
  • Black
  • White
  • Others

Packaging Type Insights:

  • Tubs/Cups
  • Jars/Bottles
  • Others

Distribution Channel Insights:

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Online Stores
  • Others

Regional Insights:

  •   Northeast
  •  Midwest
  •  South
  •  West

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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