United States Beetroot Supplement Market Set for USD 341.8 million Growth Through 2035 — Momentum Builds Across USA Driven by Plant-Based Nutrition Boom

The USA beetroot supplement market is gaining momentum, fueled by rising consumer focus on cardiovascular health, clean-label nutrition, and performance-focused supplementation. Sales are estimated at USD 155.4 million in 2025 and are projected to surpass USD 341.8 million by 2035, registering a steady 8.2% CAGR during the forecast period.

Consumers are increasingly turning toward beetroot supplements due to proven health benefits — especially improved blood circulation and support for endurance performance in sports nutrition.

Shorter ingredient lists, transparent sourcing, and vegan-certified claims are shaping purchasing decisions. As more Americans adopt plant-based lifestyles, beetroot supplements are emerging as a preferred natural nitric oxide booster.

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Market Drivers: Health Awareness and Plant-Based Shift

The surge in sales is linked directly to lifestyle changes and preventive health adoption:

• Growing awareness of cardiovascular and metabolic health
• Rising cases of diabetes and hypertension driving functional nutrition
• Expanding acceptance of natural ingredients over synthetic supplements
• Strong influence of sports and fitness culture among Gen Z and Millennials

Beyond health-oriented consumers, athletes and fitness enthusiasts are adopting beetroot supplements for endurance and nitric-oxide–enhancing effects, further propelling market growth.

Key Market Insights: Segmentation Advantage

Leading Segment by Form (2025): Powder Form – 32% share

Beetroot powders continue dominating due to easy blending into smoothies and pre-workout drinks. Flavor innovations and nitric oxide performance claims enhance repeat purchases.

Leading Segment by Packaging (2025): Bottled Packaging – 41% share

Bottles remain the preferred retail format due to durability, product visibility, and moisture-proof sealing. Major brands are shifting to recyclable and sustainable formats.

Leading Segment by Distribution Channel (2025): Store-Based Retailing – 57% share

Grocery stores, pharmacies, and club stores continue to lead, aided by consumer preference for immediate product access and in-store assistance.

Leading Segment by Claim (2025): Vegan – 63% share

Vegan-certified beetroot supplements are a clear winner, boosted by clean-label acceptance and increasing demand from lactose-intolerant and allergen-sensitive consumers.

Market Positioning Across Related Supplement Categories

Beetroot supplements hold rising shares in multiple fast-growing parent segments:

• 3.5% of the overall dietary supplements market
• 4.2% of the sports nutrition market
• 5.8% of the plant-based supplement market
• 2.7% of the cardiovascular health supplements market

Growing awareness of natural performance enhancement is boosting sales in gyms, health stores, and e-commerce channels.

Innovations & Competitive Landscape

The USA beetroot supplement market is fragmented, with a mix of mainstream and niche brands:

Key brands include:

BioBeet®, HumanN SuperBeets, Koyah Whole-Root Beet Powder, Peak Performance Organic Beetroot, BulkSupplements, 1MD Nutrition, Organifi, KaraMD, KOS.

Companies are strengthening brand positions through:

• Clinical studies supporting cardiovascular claims
• New delivery formats such as gummies and chews
• Partnerships with fitness influencers, nutrition coaches, and wellness communities
• Clean-label and organic certification to increase consumer trust

Powder and liquid formulations remain the favorites among premium buyers, while capsules and gummies attract fast-growing first-time supplement users.

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Outlook: New Opportunities Emerging

Advancements in flavor masking, nutrient bioavailability, and personalized nutrition are expected to significantly enhance adoption. Increasing visibility in grocery stores and pharmacies, as well as subscription offerings on brand-owned e-commerce sites, will further accelerate demand through 2035.

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