UK Chicory Market Set to Soar at 6.53% CAGR, Unlocking New Opportunities for Manufacturers

The global chicory market is poised for remarkable growth, with estimates indicating a market size of USD 753.8 million in 2025, expanding at a CAGR of 5.2% to reach USD 1,251.4 million by 2035. For manufacturers, this represents not just rising consumer demand but an opportunity to invest in a sector aligned with health, wellness, and sustainability trends. The increasing preference for natural, organic, and eco-conscious products is a key driver of market expansion, with consumers seeking products that reflect ethical sourcing, transparency, and functional benefits.

Understanding Consumer Demand

Women and health-conscious middle-class customers are driving a significant portion of this growth. Chicory’s versatility and health benefits resonate particularly well with women adopting plant-based diets and seeking alternatives to caffeine. The chicory root, rich in inulin, a prebiotic fiber, supports gut health and enhances beneficial gut bacteria, positioning it as a key functional ingredient for modern diets.

For middle- and upper-income consumers, purchasing decisions are increasingly influenced by product quality, health benefits, and sustainability credentials. Chicory’s alignment with these priorities makes it an attractive ingredient for food and beverage manufacturers aiming to tap into this lucrative demographic.

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Product Insights and Applications

Among the various chicory product types, chicory inulin leads the market, accounting for an estimated 58% share in 2025. This segment’s potential benefits for managing blood sugar levels and supporting digestive health make it particularly valuable in functional foods, dietary supplements, and natural sweeteners.

In terms of applications, the food and beverages segment dominates, with an anticipated 64% market share by 2025. Chicory is widely used in coffee alternatives, salads, flavorings, and medicinal preparations. Roasted chicory coffee remains the most popular application, providing a caffeine-free option while enhancing taste when blended with traditional coffee.

Regional Adoption Trends

Asia Pacific: China Leads the Way

China is expected to expand at a CAGR of 7.5% from 2025 to 2035. Increased awareness of gut health, coupled with a growing urban population and rising lifestyle-related health concerns, has propelled demand for natural, prebiotic-rich products like chicory. Manufacturers focusing on the Chinese market can leverage urban health trends and the country’s increasing geriatric population to establish strong product adoption.

North America: USA Market Dynamics

In the USA, the market is projected to grow at 4.5% CAGR during the study period. The rising preference for caffeine-free beverages and functional foods, combined with lifestyle-driven health priorities, has created opportunities for manufacturers to innovate with chicory-based offerings. Consumers are seeking products that enhance overall health, support gut wellness, and minimize synthetic ingredients, creating a fertile ground for functional and clean-label innovations.

Europe: Germany and France

Germany, with its long-standing tradition of ‘Muckefuck’ coffee substitutes, provides a receptive market for chicory. French consumers, historically reliant on chicory during coffee shortages, continue to embrace it as a sustainable and health-conscious alternative. Manufacturers in Europe can leverage cultural familiarity and growing wellness trends to expand market share, particularly in premium food and beverage segments.

Competitive Landscape and Strategies

The chicory market features a blend of established global players and agile startups. Companies like Cargill, Leroux, BENEO, and Cosucra emphasize high-quality sourcing, sustainable practices, and strong farmer relationships to ensure consistent supply. These strategies underscore the importance of sustainable sourcing and transparency as key competitive differentiators.

Nestlé’s Ricoré demonstrates the power of contextual marketing by integrating chicory into everyday consumer habits, while brands like Primal Kitchen and chicory coffee startups are using commerce media, influencer partnerships, and health-centric messaging to engage consumers directly. Startups focusing on D2C channels, niche health segments, and localized marketing strategies have an opportunity to compete with larger brands by offering tailored, sustainable, and innovative chicory products.

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Startup Opportunities in Chicory Manufacturing

The market is fertile for startups emphasizing product differentiation, sustainability, and health benefits. Companies like Café Chicory, Rootz Chicory, Nutra Chicory, and Farm2Food are pioneering innovative product formats, sustainable farming practices, and functional food applications. Startups can focus on niche segments, such as caffeine-sensitive consumers, vegans, or those seeking prebiotic-rich diets, using digital marketing, influencer campaigns, and D2C channels to build brand loyalty and accelerate growth.

Driving Manufacturer Success

Manufacturers entering or expanding in the chicory market can capitalize on multiple growth levers. Sourcing premium chicory roots, investing in product innovation, and aligning with sustainability and ethical practices are essential to winning consumer trust. Furthermore, leveraging digital-first marketing, educational campaigns on health benefits, and strategic collaborations with health-focused brands will help accelerate adoption.

The UK’s projected 6.53% CAGR offers an exceptional growth outlook, highlighting both regional opportunities and the global momentum of chicory as a functional, versatile, and sustainable ingredient. Manufacturers prepared to navigate consumer preferences, emphasize health benefits, and prioritize sustainable practices will be well-positioned to capture this expanding market.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analystsworldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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