Turkey Glamping Market Gains Momentum with Unique Outdoor Experiences 2026-2034

Market Overview

The Turkey glamping market size was valued at USD 52.7 Million in 2025 and is projected to reach USD 147.26 Million by 2034, growing at a compound annual growth rate (CAGR) of 12.10% from 2026 to 2034. Growth is driven by increasing demand for experiential outdoor travel that blends luxury with nature immersion and rising environmental consciousness, especially among millennials and younger demographics. Turkey's rich cultural heritage and diverse landscapes further underpin sustained market expansion.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Turkey Glamping Market Key Takeaways

• Current Market Size: USD 52.7 Million in 2025
• CAGR: 12.10%
• Forecast Period: 2026-2034
• The 18-32 years age group dominates with a 40% market share in 2025, driven by millennials and Gen Z travelers who prefer experiential travel and social media-worthy destinations.
• Tents lead accommodation types with a market share of 35% in 2025 due to versatility and authentic outdoor luxury experiences.
• Online travel agencies hold the largest booking mode share at 50% in 2025, favored for convenience and digital-first behavior.
• The market is moderately fragmented, with domestic and international hospitality brands expanding portfolios to outdoor accommodations.
• Turkey's growing tourism infrastructure and increasing interest in eco-friendly and wellness-focused travel support glamping demand.

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Market Growth Factors

Expanding Tourism Infrastructure and International Visitor Growth

Turkey tourism sector attracts substantial international investment facilitating glamping expansion. Marriott International plans to add 20 Turkish properties by the end of 2025 to its existing portfolio of around 50, while Radisson Hotel Group aims for 100 hotels in Turkey by 2030 with recent signings and openings. Such institutional backing affirms confidence in Turkey's tourism trajectory, enabling glamping operators to secure capital through strategic partnerships.

Rising Millennial and Gen Z Preference for Experiential Travel

The growing Millennial and Gen Z populations prioritize immersive, wellness-oriented travel experiences. In October 2024, 76% of Turkey’s Gen Z population engaged daily in social media, boosting demand for visually appealing glamping sites ideal for social sharing. Sustainability awareness and preference for flexible, customized short stays further drive interest in eco-friendly glamping accommodations featuring themed packages and wellness offerings.

Development of Themed and Customized Stays

Glamping’s growth is strongly supported by the trend towards personalized, themed experiences including wellness retreats, romantic escapes, adventure camps, and cultural stays. Operators enhance value and guest satisfaction through tailored activities, local cuisine, and nature experiences, encouraging higher profitability and repeat visits. Themed accommodation concepts help destinations differentiate themselves and attract niche traveler segments across Turkey.

Market Segmentation

Age Group:

• 18-32 years: Dominates the market with 40% share in 2025, valuing adventure, comfort, social sharing, and sustainability. They seek unique, social media-worthy stays that blend digital connectivity with nature immersion. Short, group, and budget-friendly luxury breaks are preferred.

Accommodation Type:

• Tents: Hold a 35% market share in 2025. They balance outdoor experience with comfort and affordability, offering flexible deployment across Turkey’s terrain. Canvas tents provide an authentic 'under the stars' experience with modern amenities and strong social media appeal.

Booking Mode:

• Online Travel Agencies: Account for 50% of the market share in 2025. Preferred for convenient price comparison, instant booking, real guest reviews, and flexible cancellation. They enable operators to reach international tourists efficiently and attract price-sensitive travelers with last-minute deals.

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Regional Insights

Marmara region leads glamping demand driven by high urban population and weekend travel culture. Proximity to major cities fosters short-stay bookings, while lakesides and forests attract eco-tourists seeking luxury nature experiences close to urban centers.

Key Players

• Marriott International
• Radisson Hotel Group

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