Turkey Car Rental Market Growth Explained Tips for New Market Entrants 2026-2034

Market Overview

The Turkey car rental market was valued at USD 1.14 Billion in 2025 and is expected to grow to USD 1.71 Billion by 2034. It is forecasted to expand at a compound annual growth rate (CAGR) of 4.56% between 2026 and 2034. The market growth is supported by tourism expansion, increasing business travel, and demand for flexible mobility solutions, aided by urbanization, improved infrastructure, and digital booking platforms. 

Study Assumption Years

• Base Year: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034

Turkey Car Rental Market Key Takeaways

• The market size was valued at USD 1.14 Billion in 2025, with a CAGR of 4.56% projected from 2026 to 2034.
• Online booking dominates the market with a 74.54% share in 2025, fueled by smartphone penetration and preference for contactless reservations.
• Short term rentals lead with a 73.92% share, reflecting demand from tourists and business travelers for flexible, temporary transport.
• Economy vehicles represent the largest segment (42%) as cost-conscious travelers prefer affordable, fuel-efficient cars.
• Leisure and tourism applications account for 65% market share, driven by Turkey’s status as a popular international destination.
• The market features moderate competition with international and regional players focusing on fleet expansion and digital services.

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Market Growth Factors

The flourishing tourism sector in Turkey significantly fuels the car rental market, supported by a record 26.39 million international visitors generating USD 25.8 billion in revenue during H1 2025, a 1% increase since 2023. The government’s initiatives, such as "A Festival of Anatolia," aim to promote cultural tourism further. High rental demand occurs in major cities, coastal and historic regions, especially during peak seasons. Tourists prefer rental cars for route flexibility and convenience, with airports serving as major rental hubs offering quick access and streamlined bookings.

Digitalization is transforming car rental services as customers increasingly use mobile apps and online platforms for reservations. April 2025 saw Regal Car Hire introduce premium services at Dalaman Airport, emphasizing safety, affordability, and convenience with 24/7 support and no hidden fees. These platforms offer transparent pricing, flexible rental durations, and contactless verification. Investments in user-friendly interfaces and automated management systems are enhancing customer satisfaction and increasing app-based rental preferences.

Rising interest in on-demand mobility is another growth catalyst, driven by users prioritizing flexibility over long-term ownership. The short-term rental fleet increased to 165,300 vehicles in H1 2024, up from 151,000, with Renault holding 23% market share and 61% fleet utilization. Average rental duration is 8.3 days, appealing to users needing temporary transport for errands or trips. Lifestyle mobility shifts and rising costs of ownership prompt residents towards rentals, aligning the market with evolving consumer preferences.

Market Segmentation

Booking Type:

• Online Booking: Represents 74.54% of the market in 2025, led by smartphone penetration, digital payments, and preference for contactless and convenient reservations through enhanced digital platforms and loyalty programs.

Rental Length:

• Short Term: Dominates with 73.92% share in 2025 due to strong tourism, business travel, and flexible urban mobility needs, boosted by airport rentals and spontaneous booking trends.

Vehicle Type:

• Economy: Holds the largest 42% market share in 2025 with demand from budget travelers valuing affordability, fuel efficiency, and practicality, supported by widespread availability and cost predictability.

Application:

• Leisure/Tourism: Accounts for 65% share in 2025, driven by Turkey’s position as a top travel destination with strong leisure travel demand, supported by airport rentals and personalized mobility options.

End-User:

• Self-Driven: Widely preferred for flexibility, privacy, and cost-effectiveness, especially among tourists and urban travelers seeking control over schedules.
• Chauffeur-Driven: Serves business travelers and premium service users needing comfort and professional transport, with demand for luxury vehicles and airport transfers.

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Regional Insights

Marmara is the most active region for car rentals in Turkey, supported by dense urban populations, strong tourism inflows, and major transport hubs like Istanbul airports. The region experiences high volumes of business travel and diverse mobility requirements, driving consistent rental demand.

Recent Developments & News

In October 2025, Turkey’s car rental company Getir Arac, previously majority-owned by Abu Dhabi’s Mubadala, was acquired by Tiktak, marking a significant industry development.

Key Players

• SelfDrive Mobility
• Regal Car Hire
• AUTOWILL
• Getir Arac

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