Toys and Games Market Supply, Trends, Demand and Manufacturers 2018 to 2021

“Global Toys and Games Market 2018-2021” presents an in-depth assessment of the Toys and Games including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for Toys and Games investments from 2018 till 2021.

Our analysts forecast the global Toys and Games market to grow at a CAGR of 4.94% during the period 2018-2021

Toys and games are used for the amusement and entertainment of children. Activity toys such as building sets, dolls, puzzles such as jigsaw puzzles, and card games help children enhance their mental agility and develop coordination and manual skills. The increasing consumer demand for branded toys and games, the growing willingness of parents to spend more on such products, and the rising per capita disposable income are some of the factors leading to an increase in the demand for toys and games globally.

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Essential points covered in Global Toys and Games Market 2018 Research are:-

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the Global Toys and Games market?
• What are the key market trends impacting the growth of the Global Toys and Games market?
• What are the challenges to market growth?
• Who are the key vendors in the Global Toys and Games market?
• What are the market opportunities and threats faced by the vendors in the Global Toys and Games market?
• What are the key outcomes of the five forces analysis of the Global Toys and Games market?

This independent 70 pages report guarantees you will remain better informed than your competition. With over 200 tables and figures examining the Toys and Games market, the report gives you a visual, one-stop breakdown of the leading products, submarkets and market leader’s market revenue forecasts as well as analysis to 2021.
Furthermore, the report provides a detailed analysis of the Global Toys and Games market with analysis of market size by value and volume. Along with this, an analysis of penetration rate and the average revenue generated per user (ARPU) in the market has also been done.

Competitive analysis and key vendors 

With the presence of well-known toys and games manufacturers having international markets, the global toys and games market is categorized by product differentiation, price competition, relatively low brand loyalty, and low buyer switching costs. Owing to their increasing popularity, the online channels are posing a stiff competition to the major store formats such as hypermarkets and supermarkets.

The market is divided into the following segments based on geography: Americas, APAC, EMEA

Companies Mentioned are: Hasbro, Mattel, Ravensburger, The LEGO Group, TOMY

Other prominent vendors: Funko,• Funtastic ,• JAKKS Pacific ,• Lansay ,• LeapFrog Enterprises ,• MGA Entertainment,• Playmates Toys,• ToyQuest,• Vivid Imaginations

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IndustryDataAnalytics Announces the Publication of its Research Report: Global Toys and Games Market 2018-2021
Commenting on the report, an analyst from IndustryDataAnalytics team said: “One trend in market is use of licensed merchandise for marketing and branding. Licensing of toys is a key trend affecting toy sales globally. Seven out of ten licensed traditional toy manufacturers are in APAC. The US is the biggest licensed toys market globally. Due to the influence of Hollywood blockbuster movies such as Transformers: Dark of the Moon, Cars 2, and Thor, the demand for license merchandise has increased significantly 2012. Numerous varieties of toys and games, including licensed toys, are currently available and are gaining popularity in the market. The popularity of TV shows for children, cartoons, and movies has also increased the manufacturing of toys and games based on the characters in these shoes and movies. For instance, the success of Hannah Montana and Spiderman increased the sales of the Hannah Montana and Spiderman toys and games product lines. Licensed toys also always carry a higher price tag than their non-licensed counter parts.”

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According to the report, one driver in market is increasing personal disposable income and rising middle-class population. In recent years, the lifestyle in both developed countries and emerging countries such as Russia, China, and India has changed dramatically. One of the reasons behind this dramatic increase is rapid urbanization. According to the World bank, almost 60% of the total global population resided in urban areas in 2014. Another reason behind the dramatic change in consumer lifestyle is an increase in purchasing power. Consumer purchasing power and living standards have increased because of higher disposable income, especially in developing countries such as India and China. India's total disposable personal income for the year 2014 was $1.87 million; it grew by 8.02% and reached $2.02 million in 2015. The personal disposable income of consumers in China increased from $4,164.24 in 2014 to $4,503.65 in 2015. The increasing disposable income in these countries along with rapid urbanization is leading to a rise in the demand for toys and games from organized multi-brand retail stores, which, in turn, is helping the market vendors to earn higher revenue.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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