The Stock Images & Videos Market to Hit $7.94 Billion by 2029 – Arizton

According to Arizton’s latest research report, the stock images & videos market is growing at a CAGR of 7.05% during 2023-2029.     

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Report Scope:     

Market Size (2029): USD 7.94 Billion   

Market Size (2023): USD 5.28 Billion 

CAGR (2023-2029): 7.05%  

Historic Year: 2020-2022 

Base Year: 2023 

Forecast Year: 2024-2029 

Market Segmentation: Product, Source, License, Pricing Model, Application, End Users, and Geography   

Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa   

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The global stock images and videos market, a dynamic sector for trading visual content, is experiencing robust growth. Key trends include the rise of animation production, integration with various platforms, a shift to vertical formats, and the adoption of blockchain technology. AI and machine learning are increasingly utilized for content management, while the focus is shifting from traditional consumerism to addressing social issues. Leading companies such as Adobe Stock, Shutterstock, Getty Images, iStock, 123RF, and Dreamstime dominate the market, offering diverse pricing models, including subscriptions, pay-per-download, and customized licensing. These developments reflect the market's evolving demands and technological advancements. 

Established market leaders such as Getty Images, Shutterstock, and Adobe Stock dominate the global stock images and videos industry, boasting extensive libraries of high-quality content and advanced search and licensing systems. These giants command a significant market share, posing challenges for smaller agencies to compete effectively. Continuously expanding their content repositories and enhancing service offerings are crucial strategies these firms employ to maintain their competitive edge. Getty Images distinguishes itself with exclusive collections and editorial content, while Adobe Stock integrates seamlessly with Adobe Creative Cloud applications, providing convenience for users already embedded in Adobe's ecosystem. 

Rise in Personalization and Customization Creating Buzz in the Global Stock Images & Videos Market 

The demand for personalization and customization increasingly drives the global stock images and videos market as businesses and individuals seek more tailored and engaging visual content. Modular messaging and automation are becoming crucial, allowing brands to create personalized interactions through various text- and image-based visuals. Stock providers are responding by offering customizable templates, enabling users to adjust text, color schemes, and design elements to fit their specific needs. The integration of AI and machine learning is further advancing personalization, as demonstrated by Apple's 2024 partnership with Shutterstock to enhance AI capabilities with a vast content repository. Shutterstock’s Editor feature exemplifies this trend, offering tools for users to customize social media posts and digital ads with their text and branding. 

Additionally, marketing strategies are evolving to focus on creating value through personalized communication. Brands are now giving consumers control over their communication preferences and engaging them on a personal level, as seen in Airbnb’s tailored marketing emails and Miovision’s use of one-to-one video messages for enhanced engagement. These developments highlight how the stock images and videos market is adapting to the growing need for personalized visual content.  

APAC to Witness the Fastest Growth Rate by 2029 

The APAC region, home to over 4.3 billion people, is rapidly becoming a central player in the global stock images and videos market, driven by its robust economic growth and diverse consumer base. Major economies like China, India, Japan, South Korea, and Australia are leading this surge, with developing nations like Laos and Myanmar also contributing to the region's economic dynamism. The rising emphasis on personalization and customization is transforming how stock content is used, with a shift towards digital-first strategies and personalized marketing. 

Subscription services and macrostock are expected to dominate, though there is a risk of commodification impacting quality. The burgeoning startup ecosystem and evolving technologies, such as blockchain, are set to reshape the market. The video content sector is also experiencing significant growth, driven by a high rate of online video consumption and increasing demand for sophisticated video formats like 360° panoramas and VR content. 

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Key Company Profiles 

• Adobe Stock 
• Getty Images 
• Shutterstock 
• Agence France Presse (AFP) 
• Alamy (PA Media Grop) 
• AP Images 
• Artlist 
• Canva 
• Coinaphoto 
• Creative Market (Dribbble) 
• DEATH TO STOCK LIMITED 
• Depositphotos (VistaPrint) 
• Dissolve 
• Dreamstime 
• East News 
• Envato Elements Pty Ltd (Shutterstock) 
• Freepik 
• Inmagine Group 
• ImagesBazaar (Mash Audio Visuals) 
• Masterfile 
• Newscom 
• NHK VIDEO BANK 
• PantherMedia 
• Photofolio 
• Picfair 
• PIXTA 
• Redux Pictures 
• STOCKLIB 
• Storyblocks (Great Hill Partners) 
• The Mega Agency 
• Reuters Pictures (Thomson Reuters) 
• WENN 
• Westend61 
• ZUMA Press 
• MorgueFile 
• Stockvault 
• picjumbo 
• Rawpixel Ltd. 
• MotionElements 
• PhotoShelter 
• Nature Picture Library 
• plainpicture 
• Science Photo Library Limited 
• Mambo Motion Studio 
• The Noun Project (Toptal) 
• Vecteezy 
• Anadolu Images 
• PIXERF 
• Brust by Shopify 
• Reshot (Zyro) 

Market Segmentation  

Product 

• Stock Images 
• Stock Video 

Source 

• Macrostock 
• Microstock 

License 

• RM (Rights Managed) 
• RF (Royalty Free) 

Pricing Model 

• Subscription 
• Pay-Per-Download 

Application 

• Commercial 
• Editorial 

End Users 

• Marketers 
• Films & TV Producers 
• Media & Publishing Companies 
• Business & Individual Creators 

Geography 

• North America 
• The U.S. 
• Canada 
• Europe 
• The U.K. 
• Germany 
• France 
• Spain 
• Russia 
• Italy 
• Sweden 
• Switzerland 
• Belgium 
• Netherlands 
• Poland 
• Turkey 
• APAC 
• China 
• India 
• Japan 
• Australia 
• South Korea 
• Indonesia 
• Taiwan 
• Philippines 
• New Zealand 
• Malaysia 
• Thailand 
• Middle East & Africa 
• The UAE 
• South Africa 
• Saudi Arabia 
• Egypt 
• Nigeria 
• Kenya 
• Morocco 
• Latin America 
• Brazil 
• Mexico 
• Argentina 
• Colombia 
• Chile 
• Peru 
• Uruguay 

Key Questions Answered in the Report:     

What is the growth rate of the global stock images and videos market? 

How big is the global stock images and videos market? 

Which region dominates the global stock images and videos market share? 

Who are the key players in the global stock images and videos market? 

What are the significant trends in the stock images and videos industry? 

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