Stevia Market to Reach USD 1.71 Billion by 2031 at 10.62% CAGR, Driven by Clean-Label Demand and Zero-Sugar Beverage Trends

Stevia Market Overview and Introduction 

The global stevia market is expanding steadily as consumers shift toward natural, plant-based sugar alternatives. According to Mordor Intelligence, the stevia market size will grow from USD 0.93 billion in 2025 to USD 1.03 billion in 2026, reaching USD 1.71 billion by 2031, registering a CAGR of 10.62% during the stevia market forecast period (2026–2031). 

Stevia, derived from plant leaves, is gaining wide acceptance across food and beverage categories due to its zero-calorie profile and suitability for diabetic-friendly products. The Stevia Industry is also benefiting from regulatory approvals and retailer push for clean-label ingredients, especially in developed markets. Growth is further supported by advancements in fermentation-based production, improving taste and cost efficiency. 

Key Trends Shaping the Stevia Market 

• Rising demand for natural and plant-based sweeteners is replacing artificial alternatives 
• Increasing use of stevia in low- and zero-sugar beverages 
• Growth in the diabetic and health-conscious consumer population 
• Advancements in fermentation and extraction technologies are improving product quality 
• Expansion of organic stevia driven by sustainability and clean-label demand 
• Regulatory approvals supporting wider adoption across global markets 

Discover how market shifts are impacting your region-check out the full report and the Japanese version for local relevance -  https://www.mordorintelligence.com/ja/industry-reports/stevia-market?utm_source=Industrytoday  

Stevia Market Segmentation 

• By Format: Powder, Liquid 
• By Ingredient Type: Organic, Conventional 
• By Application: Bakery, Confectionery, Beverages, Dairy, Table-top Sweeteners, Other Applications 
• By Geography: 
• North America: United States, Canada, Mexico, Rest of North America 
• Europe: Germany, United Kingdom, Italy, France, Netherlands, Poland, Belgium, Sweden, Rest of Europe 
• Asia-Pacific: China, India, Japan, Australia, Indonesia, South Korea, Thailand, Singapore, Rest of Asia-Pacific 
• South America: Brazil, Argentina, Colombia, Chile, Peru, Rest of South America 
• Middle East and Africa: South Africa, Saudi Arabia, United Arab Emirates, Nigeria, Egypt, Morocco, Turkey, Rest of Middle East and Africa 

Key Stevia Market Players 

• Ingredion Incorporated 
• Tate & Lyle PLC 
• Archer Daniels Midland Company 
• Cargill Incorporated 
• GLG Life Tech Corp. 

Explore more insights on Stevia competitive landscape: https://www.mordorintelligence.com/industry-reports/stevia-market/companies?utm_source=Industrytoday  

Dominating Region: Asia-Pacific 

Asia-Pacific leads the global stevia market share, accounting for over 31% in 2025 and showing strong growth through 2031. China plays a central role as both the largest producer and exporter of stevia, while also increasing imports of high-purity steviol glycosides. India is emerging as a key market due to rising health awareness and regulatory approvals, despite usage limits. Japan remains a mature market with long-standing consumer acceptance of stevia-based products. Southeast Asian countries such as Indonesia and Thailand are also witnessing increased adoption due to sugar reduction initiatives. This regional strength makes Asia-Pacific the backbone of global stevia market growth. 

Conclusion 

The stevia market is experiencing steady growth driven by rising demand for natural, zero-calorie sweeteners and increasing health awareness worldwide. With strong adoption in beverages and expanding use across food applications, the market is supported by clean-label trends, regulatory approvals, and advancements in production technologies. Asia-Pacific remains the leading region, while innovation in fermentation and organic variants continues to strengthen the Stevia Industry. Overall, the stevia market forecast indicates sustained expansion, with opportunities growing across both developed and emerging markets. 

Explore related reports from Mordor Intelligence 

Food Flavors Market - https://www.mordorintelligence.com/industry-reports/food-flavor-market?utm_source=Industrytoday 

Food Sweetener Market - https://www.mordorintelligence.com/industry-reports/food-sweetener-market?utm_source=Industrytoday 

Food Additives Market - https://www.mordorintelligence.com/industry-reports/global-food-additives-market-industry?utm_source=Industrytoday 

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