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South Korea Wine Market Outlook 2025-2033: Trends, Consumer Demand & Growth Opportunities

The South Korea wine market is thriving, driven by premium lifestyle trends, global wine culture, and online sales growth. Young urban consumers are fueling demand for imported, organic, and sparkling wines.
Published 16 July 2025

IMARC Group has recently released a new research study titled “South Korea Wine Market Size, Share, Trends and Forecast by Product Type, Color, Distribution Channel, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Wine Market Overview

The South Korea wine market size was valued at USD 9,683.51 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 13,257.43 Million by 2033, exhibiting a CAGR of 3.6% from 2025-2033.

Request for a sample copy of the report: https://www.imarcgroup.com/south-korea-wine-market/requestsample

Market Size and Growth

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 9,683.51 Million

Market Forecast in 2033: USD 13,257.43 Million

Market Growth Rate (2025-2033): 3.6%

Key Market Highlights:

✔️ Strong growth driven by increasing interest in wine culture and education among consumers

✔️ Rising demand for premium and imported wines as consumers seek quality experiences

✔️ Growing popularity of wine-related events and festivals, enhancing market visibility and engagement

South Korea Wine Market Trends and Drivers:

Growing Wine Culture and Consumer Education

The South Korea Wine Market is experiencing robust growth, largely fueled by an increasing interest in wine culture and consumer education. As more South Koreans seek to enhance their knowledge about different wine varieties, regions, and tasting techniques, wine appreciation events, classes, and workshops have become increasingly popular. This trend is contributing to a significant increase in the South Korea Wine Market Size, as consumers are now more willing to explore and invest in premium wines. By 2025, it is anticipated that this growing enthusiasm for wine will further expand the market, with a notable rise in both domestic and imported wine consumption. As consumers become more discerning, they are likely to demand higher quality wines, prompting retailers and producers to enhance their offerings and cater to this evolving palate.

Rising Demand for Premium and Imported Wines

Another key dynamic shaping the South Korea Wine Market is the rising demand for premium and imported wines. As the middle class continues to expand and disposable incomes rise, consumers are increasingly inclined to spend on high-quality wines that offer unique flavors and experiences. This shift is driving the South Korea Wine Market Growth, with premium brands gaining a larger share of the market. By 2025, it is expected that the market share of imported wines, particularly from renowned wine-producing countries such as France, Italy, and the United States, will increase significantly. This trend reflects a broader global movement towards luxury consumption, where consumers are not only purchasing wine for everyday enjoyment but also for special occasions and gifting, further enhancing the overall market dynamics.

Impact of E-commerce and Digital Marketing

The South Korea Wine Market is also being transformed by the impact of e-commerce and digital marketing strategies. With the rise of online shopping, consumers are increasingly turning to digital platforms to purchase wine, seeking convenience and a wider selection of products. This shift is contributing to the expansion of the South Korea Wine Market Share, as online retailers and wine subscription services gain popularity. By 2025, it is projected that e-commerce will play a crucial role in the distribution of wine, allowing consumers to access premium and niche products that may not be available in traditional retail outlets. Additionally, effective digital marketing campaigns are helping brands engage with younger consumers, leveraging social media and influencer partnerships to promote wine culture and drive sales. This evolution in consumer behavior is reshaping the market landscape, creating new opportunities for growth and innovation within the South Korean wine industry.

Buy Now: https://www.imarcgroup.com/checkout?id=19193&method=1370

South Korea Wine Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Analysis by Product Type:

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth

Analysis by Color:

  • Red Wine
  • Rose Wine
  • White Wine

Analysis by Distribution Channel:

  • Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others
  • On-Trade

Regional Analysis:

  • Seoul Capital Area
  • Yeongnam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Key Highlights of the Report

1. Market Performance (2019-2024)

2. Market Outlook (2025-2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=19193&flag=C

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers create lasting impact. The firm offers comprehensive services for market entry and market expansion. IMARC's services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145



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