South Korea Tea Market Report 2025 Edition: Industry Size, Share, Growth and Competitor Analysis

IMARC Group has recently released a new research study titled “South Korea Tea Market Report by Product Type (Green Tea, Black Tea, Oolong Tea, and Others), Packaging (Plastic Containers, Loose Tea, Paper Boards, Aluminium Tin, Tea Bags, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online, and Others), Application (Residential, Commercial), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Tea Market Overview

South Korea tea market size reached USD 490.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 730.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.

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Market Size and Growth

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 490.0 Million

Market Forecast in 2033: USD 730.0 Million

Market Growth Rate (2025-2033): 4.1%

Key Market Highlights:

✔️ Strong growth driven by increasing health consciousness and preference for natural beverages

✔️ Rising demand for premium and specialty teas, including herbal and functional blends

✔️ Growing popularity of tea culture, supported by cafés and tea houses offering diverse experiences

South Korea Tea Market Trends and Drivers:

Health and Wellness Trends

The South Korea Tea Market is experiencing significant growth driven by a heightened focus on health and wellness among consumers. As people become more health-conscious, there is a growing preference for natural and organic beverages, with tea being viewed as a healthier alternative to sugary drinks. This shift is contributing to an increase in the South Korea Tea Market Size, as consumers are opting for various types of tea known for their health benefits, such as green tea, herbal blends, and functional teas that promote wellness. By 2025, it is anticipated that this trend will continue to gain momentum, with more consumers incorporating tea into their daily routines as a means of improving their overall health. Retailers are responding by expanding their offerings to include a wider range of organic and specialty teas, catering to this evolving consumer demand.

Rising Popularity of Specialty and Premium Teas

Another dynamic influencing the South Korea Tea Market is the rising demand for specialty and premium teas. As consumers become more discerning about their beverage choices, there is a noticeable shift towards high-quality, unique tea varieties that offer distinct flavors and experiences. This trend is driving the South Korea Tea Market Growth, as brands and retailers focus on sourcing premium leaves and creating innovative blends. By 2025, it is expected that the market share of specialty teas, including artisanal and single-origin products, will expand significantly. This growing interest in premium teas is not only enhancing the overall market landscape but also encouraging the development of tea culture in South Korea, with more tea houses and cafes offering curated selections that highlight the nuances of different tea types.

E-commerce and Digital Engagement

The South Korea Tea Market is also being transformed by the rise of e-commerce and digital engagement strategies. With the increasing prevalence of online shopping, consumers are turning to digital platforms to purchase tea, seeking convenience and a broader selection of products. This shift is contributing to a larger South Korea Tea Market Share, as online retailers and subscription services become more popular. By 2025, it is projected that e-commerce will play a pivotal role in the distribution of tea, allowing consumers to access a diverse range of products, including niche and specialty teas that may not be available in traditional stores. Furthermore, effective digital marketing campaigns are helping brands connect with younger consumers, leveraging social media and influencer partnerships to promote tea culture and drive sales. This evolution in shopping behavior is reshaping the market dynamics, creating new opportunities for growth and innovation within the South Korean tea industry.

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South Korea Tea Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Product Type Insights:

• Green Tea
• Black Tea
• Oolong Tea
• Others

Packaging Insights:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

Application Insights:

• Residential
• Commercial

Regional Insights:

• Seoul Capital Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Key Highlights of the Report

1. Market Performance (2019-2024)

2. Market Outlook (2025-2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers create lasting impact. The firm offers comprehensive services for market entry and market expansion. IMARC's services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

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