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South Korea Ecotourism Market is Booming and Expected to Hit USD 11,095.59 Million by 2033

The South Korea Ecotourism Market is growing rapidly due to increasing demand for nature-based, sustainable travel experiences among both local and international tourists. Government support and eco-conscious infrastructure are driving interest in national parks, green islands, and rural retreats.
Published 21 July 2025

IMARC Group has recently released a new research study titled “South Korea Ecotourism Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Sales Channel, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Ecotourism Market Overview

The South Korea ecotourism market size reached USD 4,189.20 Million in 2024. The market is projected to reach USD 11,095.59 Million by 2033, exhibiting a growth rate (CAGR) of 11.43% during 2025-2033.

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 Market Size and Growth

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 4,189.20 Million

Market Forecast in 2033: USD 11,095.59 Million

Market Growth Rate (2025-2033): 11.43%

Key Market Highlights:

✔️ Strong growth driven by increasing awareness of environmental sustainability and conservation efforts

✔️ Rising interest in nature-based experiences and outdoor activities among domestic and international travelers

✔️ Growing support for local communities through responsible tourism initiatives that promote cultural heritage and biodiversity

South Korea Ecotourism Market Trends and Drivers:

Increased Consumer Awareness of Sustainability

Consumer awareness regarding environmental issues is significantly influencing the South Korea Ecotourism Market. As travelers become more conscious of their ecological footprint, there is a growing demand for sustainable travel options that prioritize conservation and responsible tourism. By 2025, the South Korea Ecotourism Market Size is expected to expand as more tourists seek experiences that allow them to connect with nature while minimizing their impact on the environment. This trend is driving businesses to adopt eco-friendly practices, such as using renewable resources and supporting local conservation initiatives. The emphasis on sustainability is not only appealing to environmentally conscious travelers but also enhancing the overall appeal of ecotourism destinations, thereby contributing to the market's growth.

Rise of Nature-Based Experiences

The demand for nature-based experiences is on the rise in South Korea, reflecting a broader global trend toward outdoor adventures and immersive travel. As urbanization continues to increase, many individuals are seeking opportunities to escape the hustle and bustle of city life and reconnect with nature. By 2025, the South Korea Ecotourism Market Share is projected to grow as more travelers opt for activities such as hiking, birdwatching, and wildlife tours. This shift is prompting tourism operators to develop diverse ecotourism packages that cater to various interests, including wellness retreats and cultural experiences that highlight the region's natural beauty. The focus on nature-based tourism not only enhances visitor satisfaction but also fosters a deeper appreciation for South Korea's rich biodiversity and landscapes.

Government Support and Infrastructure Development

Government initiatives play a crucial role in the growth of the South Korea Ecotourism Market. Recognizing the economic and environmental benefits of ecotourism, authorities are investing in infrastructure and promotional campaigns to enhance the appeal of ecotourism destinations. By 2025, the South Korea Ecotourism Market Growth is expected to be bolstered by improved accessibility to national parks and protected areas, along with the establishment of eco-friendly accommodations and facilities. These developments not only attract more visitors but also ensure that tourism practices align with sustainability goals. Additionally, government support for local communities involved in ecotourism initiatives helps promote cultural heritage and biodiversity, further enriching the overall travel experience and contributing to the market's expansion.

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South Korea Ecotourism Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Traveler Type Insights:

  • Solo
  • Group

Age Group Insights:

  • Generation X
  • Generation Y
  • Generation Z

Sales Channel Insights:

  • Travel Agent
  • Direct

Regional Insights:

  • Seoul Capital Area 
  • Yeongnam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=38921&flag=C

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Key Highlights of the Report

1. Market Performance (2019-2024)

2. Market Outlook (2025-2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers create lasting impact. The firm offers comprehensive services for market entry and market expansion. IMARC's services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

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IMARC Group

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Email: sales@imarcgroup.com

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