Shrink Sleeve Label Applicator Market Value, share and Trends by 2028

Label applicator is a mechanical equipment that allows to apply labels on the packaged products. Label applicators are broadly used to apply labels to the bottle, box, tubs, pallets, containers and other packages. Shrink sleeves labels are durable in nature and thus form an ideal labeling solution for goods that are exposed to moisture or friction. Hence, over the years, shrink sleeve label applicators have been getting traction in the packaging machinery market as a result of its add-on benefits such as versatile applications, easy to control, faster applying speeds with minimized downtime, etc. The shrink sleeve label applicators accomplish the obligation of the authentication and safety and are available in numerous configurations based on the labelling technology needed to implant the labels. A brilliantly designed, simple to use and highly efficient shrink sleeve label applicators when used by brand owners can further deliver quality labelling solutions that can appeal to customers; thus generating a good impression on them. The shrink sleeve label applicator market broadly serves the end use industries such as food & beverage, home & personal care, pharmaceuticals and other varied industries which in turn is projected to boost the growth of the global shrink sleeve labels applicator market. Also, since shrink sleeve label applicator are an improvement upon conventional labels applicators, they can largely be used for labelling numerous rigid packaging formats. This provides them a significant edge over their conventional counterparts.

Global shrink sleeve label applicator market: Segmentation

The global shrink sleeve label applicator market has been segmented as follows –

On the basis of technology, the global shrink sleeve label applicator market has been segmented as –

• Hand-held label applicators
• Manual label applicator
• Semi-automatic label applicator
• Automatic label applicator

*The pricing for shrink sleeve label applicator has been captured on the basis of technology type.

On the basis of container diameter, the global shrink sleeve label applicator market has been segmented as –

• Less than Ø25mm
• Ø25mm – Ø75mm
• Ø75mm – Ø125mm
• Above Ø125mm

On the basis of label material, the global shrink sleeve label applicator market has been segmented as –

• Polyvinyl chloride (PVC)
• Polyethylene terephthalate (PET)
• Oriented Polystyrene (OPS)
• Others

On the basis of end use industry, the global shrink sleeve label applicator market has been segmented as –

• Food & beverage
• Home & Personal Care
• Pharmaceuticals
• Agriculture based packaging
• Other industries

Shrink sleeve label applicator find a wide range of applications in the food & beverage as well as pharmaceutical industry, especially for labelling bottles such as water bottles, medicine bottles, beer bottles, etc. Moreover, the home & personal care, comprising the hygiene & toiletries segment account for significant share of the global shrink sleeve label applicator market, by end use. Shrink sleeve label applicator are also used in labelling of agricultural fertilizers & pesticides, etc

Global shrink sleeve label applicator market: Key Players

Some of the key players operating in the global shrink sleeve label applicator market are – Axon, LLC., Pack Leader USA, LLC., MPI Label Systems, Inc., American Film & Machinery, Quadrel Labeling Systems, Professional Packaging Systems, Inc., Shanghai Keno Industrial Co., Ltd., Multi Pack Machinery Company, Shanghai Leadworld Machinery Technology Co., Ltd., Maurti Machines Pvt. Ltd., among others.

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Some of the companies which provide the raw materials / films for the production of labels are - E.I. du Pont de Nemours and Company, Exxon Mobil Corporation, Huntsman International LLC., and Plantic Technologies Ltd., among others.

The global shrink sleeve label applicator market has evolved on the backdrop of new product innovations, and is expected to continue to grow in the same way, during the forecast period.

Key Product Launches

• In June 2017, Axon, LLC introduced packagers in Latin America to a new range of shrink sleeve applicator – specially intended for those manufacturers who were looking to increase its production capacity as well as operating efficiency through rugged and dependable automation. In combination with Axon’s Thermo Flow shrink tunnel, the EZ-150SL applies eye-catching and vibrant labels with a capacity up to 150 cans / bottles per minute. Representatives from Axon also highlights remote technical support and overall equipment effectiveness (OEE) solutions.

• In January 2018, American Film and Machinery newly introduced LX-100 tamper band and shrink sleeve label applicator, specially designed for low to moderate production rates and forms a perfect solution for end use industries including consumer goods, food & beverage, health & beauty, chemical, pharmaceutical, nutraceutical, and other manufactured goods.

Future Prospects

Increasing preference of manufacturers towards branding and promotion of the packaged product is expected to lead to upsurge in demand for packaging machinery such as shrink sleeve label applicators. Rising urbanization coupled with population growth is also expected to contribute substantially to the market’s growth. For high market acceptance, the design has to be easy to handle and also incurs low maintenance cost and both this clauses are satisfied by shrink sleeve label applicators. Thus, the outlook for the growth of the global shrink sleeve label applicator market is projected to stay positive, during the forecast period.