Savory Snacks Market Size, Share, Industry Trends, Growth Factors and Forecast 2026-2034

IMARC Group, a leading market research company, has recently released a report titled "Savory Snacks Market Size, Share, Trends and Forecast by Product, Category, Distribution Channel, Sales, and Region, 2026-2034." The study provides a detailed analysis of the industry, including the global savory snacks market share, size, trends, growth and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Savory Snacks Market Overview:

The global savory snacks market was valued at USD 148.3 billion in 2025 and is projected to reach USD 213.7 billion by 2034. The market is expected to grow at a CAGR of 4.14% during the forecast period 2026-2034. Growth is driven by preferences for convenient, tasty, and ready-to-eat foods, rising urbanization, increasing disposable incomes, and expanding distribution channels including supermarkets and online stores.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Savory Snacks Market Key Takeaways

• Current Market Size: USD 148.3 Billion in 2025
• CAGR: 4.14% from 2026-2034
• Forecast Period: 2026-2034
• Asia Pacific leads the market with a 49.8% share in 2025, supported by rapid urbanization and rising disposable incomes.
• Potato chips hold a dominant 69.8% market share due to affordability, convenience, and variety.
• Baked savory snacks have the largest category share as consumers prefer healthier alternatives.
• Supermarkets and hypermarkets dominate distribution with a 70.7% share, favored for extensive variety and competitive pricing.
• The market is driven by product innovation including healthier options with low fat, low sodium, and natural ingredients.

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Market Growth Factors

The savory snacks market growth is propelled by accelerating urbanization and busier lifestyles. Urban consumers demand easy, convenient, and ready-to-eat (RTE) snacks that fit hectic schedules, particularly among working professionals, students, and tourists. The rise of dual-income households reduces cooking time, increasing snack consumption. This lifestyle shift compels manufacturers to innovate with convenient packaging and diverse product formats, sustaining growth.

Health and wellness trends significantly drive product innovation. Consumers increasingly prefer healthier snacks with reduced fat, sodium, and natural ingredients. Vendors respond by developing baked, multigrain, and protein-fortified snacks. Exotic spices and international flavors broaden appeal. These innovations attract health-conscious groups including millennials and fitness enthusiasts, fueling market demand expansion.

Expansion and modernization of distribution channels also fuel market growth. Supermarkets, hypermarkets, convenience stores, and specialty retail outlets offer broad access to savory snacks. Rapid growth in e-commerce and online grocery platforms enables convenient shopping, broader product selections, and direct-to-consumer sales. Digital channels provide personalized recommendations and subscription models, enhancing snack consumption, especially in urban and semi-urban areas.

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Market Segmentation

Breakup by Product:

• Potato Chips: Lead with 69.8% share, popular for affordability, convenience, and flavor variety.
• Extruded Snacks
• Nuts and Seeds
• Popcorn
• Meat Snacks
• Others

Breakup by Category:

• Baked: Largest share as consumers prefer healthier, lower-fat options.
• Fried
• Others

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets: Dominant with 70.7% share due to diverse variety and competitive prices.
• Specialty Stores
• Online Stores
• Convenience Stores
• Others

Breakup by Sales:

• Retail Sector
• Foodservice Sector

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific dominates the savory snacks market with a 49.8% share in 2025. The region benefits from rapid urbanization, a young and large population, rising disposable incomes, and evolving consumer preferences. Improved retail infrastructure and e-commerce platforms enhance product accessibility. Local innovation blends traditional flavors with modern formats. Economic growth and western dietary influences further fuel demand and establish the region as the fastest-growing market.

Recent Developments & News

• May 2025: SEBI approved the merger of Gujjubhai Foods with Sumuka Agro Industries to strengthen its FMCG portfolio, awaiting NCLT approval.
• March 2025: Haldiram's attracted investors Alpha Wave Global and IHC after Temasek invested USD 1 Billion for a 10% stake, planning expansions into the U.S. and Middle East.
• March 2025: Crafted Holdings acquired Snacktivist Foods for USD 5 Million to expand natural, allergen-friendly snacks nationally.
• December 2024: One Rock Capital Partners acquired Europe Snacks which operates seven facilities in UK, France, and Spain.
• August 2024: Proper Snacks launched three new savory popcorn varieties targeting health-conscious consumers; initial launch in Waitrose.
• July 2024: Kind Snacks launched two new product lines featuring bold flavors and blends of seeds, fruits, and nuts available in stores and Amazon.

Key Players

• Arca Continental S. A. B. de C. V.
• Calbee, Inc.
• Conagra Brands, Inc.
• General Mills Inc.
• Hain Celestial Group, Inc.
• HALDIRAM FOODS INTERNATIONAL PVT. LTD
• Intersnack Group
• ITC Limited
• Kellogg Company
• Kraft Heinz Company
• Lamb Weston Holdings, Inc
• Premium Brands Holdings Corporation
• PepsiCo, Inc.

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