Saudi Arabia Perfume Market Overview

Market Size in 2024 : USD 1.9 Billion

Market Size in 2033: USD 2.7 Billion

Market Growth Rate 2025-2033: 3.9%

According to IMARC Group's latest research publication,"Saudi Arabia Perfume Market Size, Share, Trends and Forecast by Price, Gender, and Product, 2025-2033", The Saudi Arabia perfume market size was valued at USD 1.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.7 Billion by 2033, exhibiting a CAGR of 3.9% from 2025-2033.

Growth Factors Driving the Saudi Arabia Perfume Industry

• Cultural Significance of Fragrances

Perfumes are a major thing in Saudi Arabia and it became a part of life, religion, and social norms. They do not only spread pleasant smells, they are the sign of hospitality, identity and status. Fragrances such as oud and musk are used by people in a variety of practices such as greeting guests and in personal hygiene and this can be traced up to ancient practices. According to the ministry of commerce, sales of perfumes maxed to SR416 million in 10 months throughout 2023, the proof of the immense affection of perfumes among locals and tourists. This is because of love of this culture to perfumes hence demand of perfumes especially the high quality perfumes and the perfumes of Arabic origin are demanded greatly by the consumer as they are perceived by the consumer as a means to express style and sophistication. Add the January 2025 population of 37.3 million and you have an equally huge consumer base spurring an increase in the market.

• Rising Disposable Income and Luxury Demand

The fact that Saudi Arabia is rich through its oil-rich economy implies that people will have extra cash to buy luxurious commodities such as luxury perfumes. Customers in this case do not purchase perfumes, but rather they invest in high-quality brands such as Creed or Amouage in order to demonstrate status and taste. The 100 percent internet penetration reported by the World Bank has also resulted in the Saudis being in a better position to know what is going on in the international luxury market and this has increased the pressure on exclusive scents. This brand loyalty to high-quality goods is evident in the valuation of the market size of USD 1.9 billion by 2024 where the premium perfumes will reign as it uses high-quality ingredients, and promotes it with fancy branding. The demand in the designer fragrances and niche fragrances is competitive because the expanding middle and upper classes are accompanied by a passion of luxurious lifestyles, so this is an important driver of growth.

• E-commerce and Digital Transformation

The perfume sector has been caught up with online shopping in Saudi Arabia. Having 33.6 million netizens to do e-commerce according to the International Trade Administration, it is becoming increasingly easy to shop and order many different kinds of fragrances through the internet via Amazon Prime, the type of platforms which are deploying this trend. It has transformed to be a game changer with the ease of online stores, conveniences such as customer reviews, doorstep delivery, etc. In 2022, The Ministry of Commerce created 10 programs that contribute to the development of e-stores, and these initiatives are linked to Vision 2030, which suggests the move towards diversifying and digitalizing the economy. This trend is catching up with such brands as Ajmal Perfumes collaborating with information technology businesses such as SAP in maximizing digital marketing and customer experience to improve sale and availability of perfumes to the tech savvy citizens.

Emerging Trends in the Saudi Arabia Perfume Market

• Surge in Unisex Fragrances

Unisex perfumes in Saudi Arabia are taking center stage and this is indicative of moving away with the traditional gender specific perfumes. Such scents as oud, musk, and even amber are popular ones as they can be appreciated by everyone, being both male and female scents. The trend is mammoth amidst young consumers who believe in individuality rather than adhering to convention. Unisex perfumes currently have the biggest market share with perfumes such as Ajmal and Arabian Oud focusing on perfumes that can be worn at any time in the day. This trend is further reinforced by social media, where 29.1 million active users will be available in 2023 with10 of them being influencers who advertise gender-neutral perfumes. It is an act of inclusivity that demonstrates that Saudi consumers are welcoming modern globalized thinking in the context of remaining dedicated to their appreciation of luxurious, traditional scents.

• Demand for Sustainable and Halal Products

The consumers in Saudi Arabia are also becoming choosy with the stipulation of their perfumes preferring the natural and halal certified ones. Along with a heavy focus on the Islamic tradition, such brands as Al Majed for Oud already promote alcohol-free and halal-certified fragrances in order to gain trust. Sustainability is also becoming a trend and the interest is oriented toward eco-friendly materials, such as natural oud and rose ingredients. Perfume imports reached USD 394 million in 2021-2022, and most brands are turning to local producers to reduce expenses and be environmentally-friendly. This is because it is an environmentally friendly shift that benefits brands and consumers that are seeking genuine, responsible products in line with Vision 2030 to become more sustainable.

• Growth of Niche and Artisanal Perfumes

The perfume market in Saudi Arabia has a huge niche that niche fragrances are taking up as people are interested in high quality distinctive smell. Even brands, such as Ghawali, that redesigned its flagship shop in the Nakheel Mall in Riyadh in 2023, are mixing local traditions with contemporary aesthetics to create exclusive oriental fragrances. These hand-smelled perfumes are usually created with unusual materials such as expensive oud to attract people who interpret scents as personal expression. This demand in custom products is captured by the value of USD 1.9 billion of the market in 2024. As the number of commercial perfume-making registrations hits 1,263 at the end of 2023, local makers are taking their turn, developing bespoke formulas that speak to Saudi customers that are obsessed with luxury goods and pave the way to future trends.

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Saudi Arabia Perfume Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Price:

• Premium Products
• Mass Products

Analysis by Gender:

• Male
• Female
• Unisex

Analysis by Product:

• Arabic
• French
• Others

Competitive Landscape:

The report provides a comprehensive analysis of the competitive landscape in the Saudi Arabia perfume market with detailed profiles of all major companies, including:

• Abdul Samad Al Qurashi
• Ahmed Al Maghribi Perfumes
• Ajmal Perfumes
• Arabian Oud
• Rasasi Perfume Industry LLC
• Rashat
• Swiss Arabian Perfumes Group

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Future Outlook

The Saudi perfume industry will continue expanding with a combination of both tradition, innovation and globalization creating a potential driving force. The market value of the industry will reach USD 1.9 billion in 2024, and, with the tourism industry burgeoning with more than 100 million visitors in 2023, the industry will also grow, especially in demand of luxurious and niche fragrances according to the needs of the young and upper-wealthy customers. The growth of retail and digital is being promoted by Vision 2030 and online sales will not slack as 33.6 million online shoppers spur sales. Sustainable and halal-certified products are expected to be embraced by the brands to satisfy consumer values, and unisex as well as artisan scents will be the order of the day as the tastes begin to shift. Opportunities in personalization as well as local production will maintain Saudi Arabia as one of the key players in the global perfume industry even with issues, such as high cost in importation and stringent regulation among other.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

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