Saudi Arabia Luxury Watch Market Analysis 2025-2033: Emerging Trends, Demand & Growth Outlook

Saudi Arabia Luxury Watch Market Overview

Market Size in 2024: USD 270.1 Million

Market Forecast in 2033: USD 342.7 Million

Market Growth Rate 2025-2033: 2.68%

According to IMARC Group's latest research publication, "Saudi Arabia Luxury Watch Market Size, Share, Trends and Forecast by Type, Price Range, Distribution Channel, End User, Technology, and Region, 2025-2033", The Saudi Arabia luxury watch market size reached USD 270.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 342.7 Million by 2033, exhibiting a growth rate (CAGR) of 2.68% during 2025-2033.

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How AI is Reshaping the Future of Saudi Arabia Luxury Watch Market

• AI personalization tools create personalized watch recommendations for Saudi customers, increasing sales by 25% through a retail technology development that is supported by Vision 2030 in luxury flagship stores.
• A computer vision system immediately verifies the authenticity of Rolex and Omega watches, thereby reducing the number of counterfeit products by 96% with precision, even as the USD270M market for fakes continues to grow.
• Layla AI of Chalhoub Group communicates with 85% of KSA customers in Arabic and luxury watch experience is hyper-tailored in more than 950 stores throughout the region.
• With the help of AR virtual try-ons, the customers can see the luxury watches on their wrists, thus leading to 30% higher conversions in the young wealthy segment of the Saudi population.
• AI trend analytics identify the preferences of collectors, thus encouraging the growth of independent brands like the expansion of Ahmed Seddiqi's flagship store in Riyadh.

Saudi Arabia Luxury Watch Market Trends & Drivers:

The Saudi Arabian luxury watch market is blowing up, thanks to a booming crowd of high-net-worth individuals who consider such timepieces to be the ultimate status symbol. With the market reaching USD 270 million in value, driven by Vision 2030's economic push that results in more buyers of means, young Saudis-63% under 30-are snapping up prestigious brands like never before. Retailers such as Ahmed Seddiqi just cut the ribbon on a flagship along Riyadh's flashy Tahliah Street, drawing crowds for some of the rarest independent watches anywhere, while social media pushes 81% of Gen Z shoppers toward exclusive drops that scream personal style and achievement.​

Vision 2030 supercharges the market by turning the Kingdom into a magnet for luxury tourism, with mega-projects like NEOM, Red Sea, and Qiddiya packing in high-end malls and boutiques that pull global jet-setters. These are not mere shops; experiences blending culture and commerce, pumping up sales as visitors secure limited-edition pieces during five-star resort stays. Coupled with increasing disposable incomes from diversification, this is making Saudi a hotbed for brands chasing prestige-loving collectors who treat watches as wearable art and smart investments.​

Consumers are going crazy for tailored, limited-edition timepieces that scream exclusivity, abandoning mass for custom jobs with elaborate designs or nods to their heritage. The HNWIs here like the personal touch, which fuels demand in this market where analog styles lead the way, with men and unisex buyers snapping up 70% of sales through offline flagships. Digital shifts also shine bright, as e-commerce allows brands to drop super-rare collabs straight to phones, while events such as horology fairs in Jeddah educate and excite a whole new wave of smart collectors who mix tradition with global flair.

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Saudi Arabia Luxury Watch Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Analog Watch
• Digital Watch

End User Insights:

• Women
• Men
• Unisex

Distribution Channel Insights:

• Online Stores
• Offline Stores

Regional Insights:

• Northern And Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Luxury Watch Market

• October 2025: Ahmed Seddiqi opened its first flagship boutique featuring AI-powered personalized watch recommendations, boosting customer engagement by 25%.
• September 2025: Rolex introduced limited-edition watches with embedded blockchain technology, enhancing authenticity verification and combating counterfeit sales in Saudi Arabia.
• August 2025: Luxury watch brands launched immersive AR virtual try-on experiences, increasing online sales by 20% among tech-savvy Saudi consumers.

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