Saudi Arabia Deodorants Market Overview

Market Size in 2024 : USD 276.57 Million

Market Size in 2033: USD 384.55 Million

Market Growth Rate 2025-2033: 3.73%

According to IMARC Group's latest research publication,"Saudi Arabia Deodorants Market Size, Share, Trends and Forecast by Product Type, Packaging Type, Distribution Channel, and Region, 2025-2033", The Saudi Arabia deodorants market size reached USD 276.57 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 384.55 Million by ​2033​, exhibiting a growth rate (CAGR) of 3.73% during ​2025-2033​.

Growth Factors in the Saudi Arabia Deodorants Market

• Rising Awareness of Personal Hygiene

The people in the Saudi Arabia are today putting much emphasis on personal hygiene due to social pressure and the are culturally driven towards cleanliness. The population is more than 35 million with a large youth population (63% below 35), hence the need of deodorants is rocketing as a D I G (daily grooming) is becoming normal. Cities, with a population of almost 30 million people, increase this tendency because of vigorous activity and workplaces. Health and hygiene campaigns promoted by the government and religious practices that appreciate cleanliness promote the usage of deodorants regularly. As an example, deodorants have become standard as a result of increased awareness on odor control, especially in the hot climate with the help of the broadly developed sphere of public health. This trend has also been reflected in the rates of some of the popular brands used by young men such as the AXE in places such as the Al Baha, where the fragrance and brand image are the force behind purchases.

• Increasing Disposable Income and Urbanization

Saudis have greater spending power in personal care products with GDP and a per head income of USD 1.5 trillion and USD 47,700, respectively. The high rate of urbanization of 84 percent of the population in urban areas has created changing lifestyle to modern form of grooming. The millennial generation and the young professionals are spending their money on deodorants especially in urban areas such as Riyadh in order to look fresh and presentable within the social and working environments. The purchasing power also increases due to the increase in the number of dual-income households that are able to acquire premium and innovative deodorants. The growth is supported by retail expansion such as hypermarkets like Lulu and Carrefour that provide variety of products. There is also the role of social media where in Instagram, the launch of a new deodorant can be on display, and this prompts the consumers in urban areas to place an emphasis on grooming as they attempt to utilise a brand that perfectly fits the latest trends in beauty internationally.

• Demand for Gender-Specific and Innovative Products

Saudis are becoming attracted to the deodorants that meet particular needs such as gendered formulations and new forms. Men and women want to buy fruitful products which correspond to their interests and with brands such as the Nivea which specifically have a line dedicated to them. Deodorant sprays are in great demand on the market as they possess the highest share due to their quick drying properties and sticks as they are creamy and can be used on delicate skins. New products, such as aluminum-free natural deodorants of Nivea are marketed to health-conscious people. Travel-friendly mini Pack and organic products containing ingredients such as coconut oil and essential oils are also being introduced by manufacturers. These are innovations that attract the millennials who constitute a substantial proportion of the 12 million individuals in the 20-40 age group and hence instill brand loyalty using niche marketing and social media campaigns.

Emerging Trends in the Saudi Arabia Deodorants Market

• Shift Toward Natural and Organic Deodorants

Saudi Arabia consumers are drifting towards natural and aluminum free deodorants though the reasons are the harmful chemicals such as parabens. Organic products like activated charcoal, and baking soda are rising in popularity, being more popular among millennials as well. To take an example, in the recent launch of Nivea aluminum free deodorants in Riyadh, they employed 100 percent recycled packaging that attracted eco-friendly consumers. The amount of skincare-related google searches that have taken place in the past years indicates that this is part of a bigger movement towards safer products, as over 300 million have been made. Having understood that this presents a cultural issue, brands are reacting through halal-certified and skin-friendly products. The tendency is especially high in big cities, where 29.8 million individuals reside, and the news about the clean beauty is brought via social media stars, who enhance the demand in more sustainable deodorants that promise durability and have no negative effect on human health.

• Growth of E-Commerce and Social Media Marketing

The market is exploding over the internet where e-commerce makes up 54.9 percent of the retail volume in the deodorant business. The convenient nature of such platform as Amazon and the presence of local retailers stores such as Sephora appeals to the youth, especially those who are technologically active and can get considerable discounts. This trend is driven by high internet penetration in Saudi Arabia as almost all members of the population are on the internet. The brand should be promoted with the help of social media service such as Instagram and Snapchat in which Saudi Arabia is the leading country in the region. As an example, Unilever relies on the influencer campaigns to target youth consumers at its halal-certified deodorant factory in Dubai. New products are promoted in these platforms, such as pocket-sized sprays, and they promote impulse purchases. More than 300 million beauty related searches in the recent past mean that the online platform / influencer marketing is changing the way any brand engages consumers, particularly in the urban centres of Saudi Arabia such as Riyadh.

• Popularity of Deodorant Sticks and Compact Formats

Deodorant sticks are coming out in frenzy because the solid deodorant sticks do not have the feel of a wet deodorant, and this fits all sensitive skins. They are applied meticulously resulting in less waste, which attracts sensible buyers. New statistics indicate that sticks are one of the rapidly developing formats, and such brands as Beiersdorf with organic sticks are starting to be offered. On the other hand, such travel-friendly size formats, as the mini-pack sprays offered by Unilever, fit a busy lifestyle of those who live in cities with a population of 29.8 million. These goods fit the hot weather in Saudi Arabia where sweat control is very essential. These new formats are readily available in store chains innings such as Lulu Hypermarket. Social media advertisement also enhances the attractiveness, as influencers focus on the portability and skin compatibility making it increasingly demanded by the young professionals and the active consumer groups.

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Saudi Arabia Deodorants Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

Packaging Type Insights:

• Metal
• Plastic
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

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Future Outlook

There are strong economic prospects as well as the changing consumer preferences that make the Saudi Arabia deodorant market continue to grow in the future. A high population of 35 million people, 63 percent of whom are under the age of 35, will increase the market of innovative and premium products. Therefore, the dependency of grooming necessities in urban-bound vocational life and social life will continue to augment it towards 84 percent of Saudis living in urban areas. Other factors that will influence the use of deodorants include government programs to encourage healthcare and infrastructure growth in terms of hygiene. E-commerce is already at 54.9 of the retail volume and will increase as internet penetration approaches 100 percent with the brands using social media to target them. New products such as natural, halal-certified and slim deodorants will be created to serve the health conscious consumers and the on the move buyers. Another opportunity that is likely to be taken advantage of by major players such as Unilever and Nivea is engaging with sustainable packaging and local production to keep the market dynamic and adaptable to prior cultural and environmental concerns.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

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