Safari Tourism Market Set to Reach USD 60.7 Billion by 2035 with Strong Growth in Sustainable and Experiential Travel

The global safari tourism market is entering a dynamic growth phase, with revenues projected to climb from USD 37.3 billion in 2025 to USD 60.7 billion in 2035, marking a compound annual growth rate (CAGR) of 5.0%. This robust trajectory reflects rising global interest in wildlife-based travel, adventure holidays, and immersive cultural experiences. Safari tourism—spanning African savannahs, Indian jungles, and South American rainforests—has evolved into a multifaceted industry that blends eco-tourism, luxury accommodations, and adventure travel into one powerful growth engine within the broader hospitality sector.

This segment accounts for 5.3% of the global tourism and hospitality market, highlighting its importance within adventure travel, eco-tourism, and luxury travel.

Market Expansion Through Evolving Value Chain

Behind this growth is a complex value chain that underpins the safari tourism industry. Operational expenses—such as transportation, accommodation, and guided services—remain the largest cost drivers, emphasizing the necessity of high-quality safari vehicles, well-trained guides, and adherence to wildlife protection standards. Accommodation services, from luxury lodges to eco-friendly camps, contribute significantly to fixed and variable costs, requiring continuous investment in infrastructure and sustainability.

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Transportation remains pivotal, with demand for off-road vehicles and safari-specific mobility solutions dictating pricing strategies and profitability. Ancillary services, such as cultural tours, travel insurance, and equipment rentals, add both costs and new revenue streams, while digital platforms and partnerships with travel agencies further expand consumer access. Efficiency in cost management and deeper integration of services will play critical roles in ensuring profitability and market stability across the decade.

Why the Safari Tourism Market is Growing

The expansion of safari tourism is fueled by multiple interconnected factors. Rising disposable incomes and global connectivity are driving international travel, while consumer preference for experiential and sustainable tourism is shaping the demand for safari experiences. Government initiatives promoting wildlife tourism, along with improved infrastructure and accessibility in national parks and reserves, are strengthening destination appeal.

Generational shifts are also playing a role. Millennials and Gen Z travelers increasingly favor immersive travel, where conservation, cultural engagement, and authentic adventure converge. Safari tourism provides the perfect blend of nature, sustainability, and storytelling—positioning it as a leading travel category in the years ahead.

Segmental Insights into Safari Tourism

The market divides into several key categories by type, tour format, seasonality, and booking channel, each influencing growth differently.

Adventure Safaris Lead Global Demand

Adventure safaris are projected to capture 46.8% of the market share in 2025, making them the leading type of safari experience. Their popularity stems from the demand for high-thrill, physically engaging experiences, such as guided hiking, off-road drives, and camping in remote areas. These offerings resonate with tourists seeking more than sightseeing—adventure safaris create memories built around exploration, adrenaline, and close encounters with wildlife.

Group Tours Continue to Dominate

Group travel remains the preferred choice, with the Group Tour segment projected at 59.4% of revenue share in 2025. Economies of scale, cost-effectiveness, and safety make group packages appealing, particularly for families and first-time safari-goers. Post-pandemic recovery has further fueled group tours, as travelers prioritize structured itineraries and guided safety measures.

Seasonal Dynamics in Safari Tourism

High season travel is expected to account for 64.2% of market revenue in 2025, as travelers align visits with peak wildlife activity and favorable weather. Although this creates opportunities for premium pricing, it also brings challenges of managing environmental impacts. Operators are investing in sustainable tourism practices to balance demand with ecological preservation.

Regional and Country-Level Growth

Growth in safari tourism is spread across continents, with certain countries standing out as hotspots of expansion.

• China leads growth with a CAGR of 6.8%, driven by rising leisure spending, luxury safari demand, and growing interest in eco-travel.
• India follows with 6.3% CAGR, supported by its diverse wildlife sanctuaries, improved infrastructure, and government-backed eco-tourism campaigns.
• Germany (5.8%) and France (5.3%) highlight Europe’s strong contribution, reflecting demand for curated international safari itineraries.
• The UK (4.8%) and USA (4.3%) continue to drive growth through steady demand for African safaris and luxury wildlife tours.
• Brazil (3.8%) represents South America’s contribution, with eco-tourism and rainforest safaris attracting niche traveler segments.

Trends Shaping Safari Tourism

Wildlife Conservation and Eco-Tourism

Safari tourism has become deeply intertwined with conservation initiatives, with operators collaborating with wildlife reserves and local communities. Eco-lodges, sustainable camps, and ethical wildlife viewing practices are reshaping the tourist experience while protecting biodiversity. This alignment with global eco-tourism trends strengthens market demand.

Technology Integration

Digital transformation is enhancing accessibility and safety. GPS tracking, mobile booking apps, VR previews, and digital photography are elevating customer experiences. Virtual tours allow potential travelers to preview safari destinations before booking, while digital safety systems ensure secure, informed journeys.

Infrastructure and Hospitality Upgrades

New luxury lodges, high-quality transport systems, and eco-friendly accommodations are attracting premium travelers while expanding accessibility to remote safari regions. Partnerships with airlines and travel agencies further streamline tourist inflows.

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Competitive Landscape

The safari tourism market is highly competitive, shaped by established multinational operators and specialized safari providers.

Global leaders such as TUI Group, Abercrombie & Kent Ltd., and Thomas Cook Group leverage brand recognition, extensive networks, and curated multi-destination itineraries to attract affluent clients.

Specialist operators like Gamewatchers Safaris, Great Plains, Singita, Micato Safari, and Rothchild Safaris focus on personalized wildlife experiences, conservation-driven tours, and eco-luxury lodges. These companies appeal to environmentally conscious tourists seeking authenticity and exclusivity.

Meanwhile, operators such as Backroads, Butterfield & Robinson, Enchanting Travels, Scott Dunn, Travcoa, and Wilderness emphasize adventure, cultural immersion, and bespoke itineraries, expanding the appeal of safari tourism to new traveler demographics.

Across the board, players are investing in digital booking solutions, sustainable tourism initiatives, and partnerships with local communities to strengthen customer loyalty and build long-term growth.

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