Red Rice Market Size Valued at USD 3.20 Billion in 2023, Projected to Grow at 3% CAGR, Reaching USD 3.93 Billion by 2030

Red Rice Market Growth: A Nutrient-Rich Alternative for the Future

The global Red Rice Market is experiencing steady growth, fueled by the increasing demand for healthy, fiber-rich, and antioxidant-packed food products. Valued at USD 3.20 billion in 2023, the market is expected to grow at a CAGR of 3% from 2024 to 2030, reaching approximately USD 3.93 billion by 2030. Red rice, known for its high nutritional value, including anthocyanins, fiber, and essential minerals, is gaining popularity in various industries, including food and beverage, healthcare, and cosmetics.

Country-Specific Developments:

Vietnam: Red Rice Opportunities in Vietnam

Vietnam is witnessing a rise in the consumption of red rice, particularly in the healthcare and food sectors. Companies such as Vinasoy are increasingly incorporating red rice into their products, capitalizing on its health benefits. The government's focus on promoting healthy food options is further driving market growth in the region.

Thailand: Red Rice Trends in Thailand

In Thailand, Thai Red Cargo Rice continues to lead the market, known for its nutritional benefits. Local producers like Royal Umbrella are boosting their red rice exports, capitalizing on the growing global demand for health-focused rice products. Thailand’s focus on sustainable agriculture is also contributing to this growth.

Japan: Red Rice Growth in Japan

Japan is embracing red rice for its medicinal and health-promoting properties. Koshihikari, one of Japan's most famous rice brands, has incorporated red rice varieties into its product range, with a focus on enhancing the dietary benefits of rice. Red rice is also gaining traction in the Japanese cosmetics industry for its anti-aging benefits.

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South Korea: Red Rice Updation in South Korea

In South Korea, the rising demand for organic and nutrient-rich foods is driving the popularity of red rice. Companies like CJ CheilJedang are introducing red rice-based products in the food and beverage sector, addressing the growing interest in health-conscious eating habits.

Singapore: Red Rice Opportunities in Singapore

Singapore is witnessing an increase in the use of red rice in the nutraceuticals and cosmetics industries. Companies such as Super Group are innovating with red rice in their health-focused food offerings. The rise of plant-based diets in the country is also contributing to the growth of red rice demand.

United States: Red Rice Growth in the USA

The U.S. market for red rice is expanding, driven by the growing health-conscious consumer base. Companies like Lundberg Family Farms are increasing their presence in the red rice market, offering organic and non-GMO options. Additionally, the healthcare industry in the U.S. is incorporating red rice in nutraceutical products due to its antioxidant properties.

China: Red Rice Consolidation in China

China’s demand for red rice is growing, especially in the food and beverage sector, where it is used as a staple ingredient. UBM China is pushing for wider red rice cultivation, aiming to meet domestic and international demand. As a major producer, China’s large-scale production ensures affordable prices and increased market access.

Austria: Red Rice Trends in Austria

Austria's demand for red rice is closely tied to the rise in consumer interest in healthy and organic food options. Companies such as Spar Austria are exploring the potential of red rice in their product lines, catering to health-conscious consumers in the European market.

Belgium: Red Rice Opportunities in Belgium 

In Belgium, the demand for red rice is growing, particularly for use in plant-based and gluten-free products. Colruyt Group is introducing red rice-based options in its offerings to meet the increasing consumer interest in alternative grains that are both healthy and eco-friendly.

Germany: Red Rice Growth in Germany

Germany is a key market for red rice, with a particular focus on its antioxidant and anti-inflammatory benefits. Companies like Müller Group are innovating with red rice in their health food products. The rising demand for organic and sustainable food products is expected to further boost the market.

France: Red Rice Updation in France

In France, the use of red rice is gaining traction in the nutraceutical and wellness sectors. Sabarot is capitalizing on the growing interest in health and wellness by incorporating red rice into its gourmet food offerings, targeting both local and international markets.

Italy: Red Rice Trends in Italy

Italy is increasingly integrating red rice into its traditional culinary practices, particularly in the food and beverage industry. Riso Gallo is one of the leading brands in Italy, offering red rice varieties that cater to the demand for healthy, nutrient-dense food.

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Spain: Red Rice Growth in Spain

Spain is witnessing a rise in red rice consumption, driven by its health benefits and incorporation into Mediterranean diets. Companies like La Fama are introducing red rice products that align with the growing interest in plant-based and organic foods.

United Kingdom: Red Rice Updation in the UK

In the UK, the demand for red rice is growing, particularly in the wellness and cosmetics sectors. The Co-operative Group is tapping into this market by offering organic red rice products that meet the increasing consumer demand for healthy grains.

Canada: Red Rice Opportunities in Canada

In Canada, red rice is becoming popular in health-conscious communities. Companies like Richelieu Foods are introducing red rice in their product range to cater to the increasing demand for nutrient-rich and plant-based foods.

Key Takeaways:

The Red Rice Market is expanding at a CAGR of 3%, with an expected growth to USD 3.93 billion by 2030, driven by increasing consumer demand for health-conscious and nutritious food options.

Leading players like Lundberg Family Farms, Spar Austria, and Sabarot are innovating and introducing red rice into new product lines to meet the rising consumer interest.

The market is experiencing significant growth across Asia-Pacific, Europe, and North America, with countries like India, China, Germany, and Thailand leading the charge in production and consumption.

Analyze the growth opportunities within various product segments in the Red Rice industry.

by Product

Thai Red Cargo Rice

Bhutanese Red Rice

Camargue Red Rice

Matta Rice

Ulikan

Others

Thai Red Cargo Rice, Bhutanese Red Rice, Camargue Red Rice, Matta Rice, Ulikan, and Others are the subsegments of the worldwide red rice market based on product type. In 2023, the segment with the most market share (x%) was Thai Red Cargo Rice. Those who are gluten intolerant eat Thai Red Cargo Rice. Both Camargue and Bhutanese red rice are grown in France and Bhutan, respectively, and are widely used in the food and beverage and nutraceuticals industries. India and Sri Lanka are home to two varieties of red rice: matta rice and ulikan.

by Type

Food & Beverage Industry

Cosmetics Industry

Nutraceuticals Industry

Healthcare Industry

Domestic

Other

The global red rice market is divided into several segments based on end users, including the food and beverage, cosmetics, nutraceuticals, healthcare, domestic, and other sectors. In 2023, the Food & Beverage Industry sector held a significant 46% of the market. Red rice consumption in the healthcare sector has increased by 2.7% as a result of a rise in demand for alternative medications. Red rice consumption has increased by 1.4% as a result of a rise in demand for healthy rice alternatives. Red rice consumption by the cosmetics industry has increased by 2.6% as a result of a rise in the use of plant-based cosmetics.

by Distribution channel

Supermarket & hypermarket

Municipal Corporation stores

Convenience Stores

Specialty store

Online store & others

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Identify the key players dominating the Global Red Rice Market.

1. Јіасhеng Віоtесhnоlоgу

2. Ѕhаndоng Zhоnghuі

3. Јіаngr Віо-Тесhnоlоgу

4. Gutіаn Dіуuаn

5. Fuzhоu LLХ

6. Наngzhоu Тwіn-Ноrѕе

7. Nаnріng Ѕеnfа

8. ВNР

9. Нubеі Zіхіn

10. Ѕуlvаn Віо

11. Zhејіаng Ѕаnhе

12. Наngzhоu Воdа

13. Nіngbо НЕР

14. Gее Lаwѕоn

15. 3W Воtаnісаl

16. LEHVOSS Group

17. Swanson

Examine the role of pricing strategies in shaping Red Rice product sales and consumer choices.

♦ What are the key challenges facing the Red Rice Market in the coming years

♦ How are technological advancements shaping the growth of the Red Rice Market?

♦ What is the market share distribution across different segments in the Red Rice Market?

♦ Which customer demographics are driving demand in the Red Rice Market?

♦ How are sustainability practices influencing the Red Rice Market?

♦ What role do social media and influencer marketing play in promoting products in the Red Rice Market?

♦ What are the regulatory factors affecting the Red Rice Market?

♦ What are the major innovations in product development within the Red Rice Market?

♦ How are the economic conditions impacting consumer spending on Red Rice products?

♦ What partnerships or collaborations are being formed within the Red Rice industry

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Take a closer look at the breakthrough technologies shaping the industry.

Past Size and Competitive Landscape

• Past Pricing and price curve by region

• Size, Share, Size Forecast by different segment

• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region

• Segmentation A detailed analysis by segment with their sub-segments and Region

• Competitive Landscape Profiles of selected key players by region from a strategic perspective

Unlock key findings to adapt to shifting business dynamics.

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