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Pharmaceutical Contract Sales Outsourcing (CSO) Market: Increasing Research and Development and Operating Costs Raise Demand, finds TMR

Pharmaceutical industries are forcing many medium and big pharmaceutical companies to outsource their sales operations, as it offers cost controls, better results, and flexibility in terms of operations.
Published 12 March 2018
The global pharmaceutical contract sales outsourcing (CSO) market is foreseen to attain growth with changes in industry competitive environment, reimbursement policies, and market access. A report by Transparency Market Research (TMR) gives a detailed account of important factors that could promise growth in the coming years. It is titled “Pharmaceutical Contract Sales Outsourcing (CSO) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.” Several medium and large pharmaceutical entities are being compelled to outsource sales operations because of rising operating and research and development expenses. Furthermore, outsourcing offers flexibility in operation terms, better results, and cost controls.

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On the basis of coverage area or territory, the world pharmaceutical CSO market could see classification into two segments, i.e. multinational and country level. With respect to type of service, there could be segments such as non-personal and personal promotions. However, other services such as medical science liasoning, field management, and sales training could also be important classifications of the market in this category. Among all of these segments, non-personal promotion could account for a significant share in the coming years. This is anticipated to be because of its increasing adoption by several pharmaceutical firms for the sales of various pharmaceutical products, digital and online marketing, and telemarketing.
By geography, Europe is foretold to secure a handsome share of the international pharmaceutical CSO market as well as flaunt a high growth rate because of price constraints for pharmaceutical firms. This region could be followed by Asia Pacific owing to the requirement of CSOs for managing various market dynamics across a number of developing economies. The emerging region could also bank on the rising expansion of global pharmaceutical firms therein.
Some of the leading players of the international pharmaceutical CSO market are Granard Pharmaceutical Sales & Marketing, PDI, Inc., QuintilesIMS, inVentiv Health, Inc., and Publicis Touchpoint Solutions, Inc.

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