Pet Tech Industry Report 2024-2030: Global Market Projected to Reach $17.25 Billion in the Next 6 Years – Exclusive Research Insights by Arizton

According to Arizton’s latest research report, pet tech market is growing at a CAGR of 14.56% during 2024-2030.     

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Report Scope:            

Market Size (2030): $17.25 Billion      

Market Size (2024): $7.63 Billion      

CAGR (2024-2030): 14.56%      

Historic Year: 2021-2023      

Base Year: 2024      

Forecast Year: 2025-2030      

Market Segmentation: Product, Technology, Distribution Channel, and Geography 

Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa      

The pet tech industry is expected to continue its double-digit growth over the next decade, with increasing investments in AI-powered health diagnostics and connected pet ecosystems. As consumer demand for convenience and personalized solutions grows, the market will see further consolidation through mergers, acquisitions, and strategic collaborations. Companies focusing on innovation, data security, and integration within the pet care ecosystem will gain a competitive edge in this rapidly evolving market. Leading players like Whistle & FitBark, Tractive, and Garmin dominate the pet wearable segment, offering GPS trackers and health-monitoring devices, while Petcube and Furbo are prominent in pet monitoring with interactive cameras. Additionally, smart solutions for feeding and waste management, such as Litter-Robot, Sure Petcare, and PetSafe, are rapidly growing in popularity. 

Innovation plays a critical role in this market, with AI, IoT, and machine learning being integrated into products to enhance tracking, health diagnostics, and pet behavior insights. The integration of 5G and IoT connectivity is expected to accelerate advancements, enabling seamless real-time tracking and interaction. Sustainability is also a focus, with eco-friendly products like automated litter boxes and AI-powered feeders evolving with self-cleaning and monitoring features. North America and Europe currently lead the market, driven by high pet ownership rates and strong consumer demand for smart pet products, while Asia-Pacific, particularly China, Japan, and South Korea, is seeing rapid growth. Latin America and the Middle East are emerging markets, where affordability remains a challenge, but rising pet adoption is fueling the market demand. 

Monitoring Devices to Contribute Largest Share in the Pet Tech Market 

Pet owners often worry about the well-being of their pets when they are away from home, but recent technological advancements have introduced innovative solutions to provide reassurance. Pet monitoring systems, including specialized cameras and security devices, enable real-time tracking of pets' health, behavior, and safety. These devices offer valuable insights that ensure pets remain safe and well-cared for, reducing owners' anxieties. 

Pet cameras, such as those offered by Furbo, WOPET, Petcube, and Enabot, are designed to allow remote monitoring and interaction with pets. These cameras typically feature live video streaming, two-way audio, treat dispensers, and built-in games to keep pets engaged. Some models also offer additional features like pet activity alerts and remote interactions, which help reduce pet loneliness and improve their well-being while owners are away. 

In 2024, new models like the Xiaomi 360 Home Security Camera and Honor Xiaopai Smart Camera Pro have been introduced, with advanced features such as AI detection, 360-degree coverage, night vision, and cloud storage integration. These cameras are designed not only for pet monitoring but also for home security, making them valuable tools for both pet owners and small businesses like pet daycare centers and grooming salons. 

Overall, the growing popularity of smart pet cameras reflects the increasing demand for pet safety and interaction, providing peace of mind to owners and ensuring their pets' safety and engagement when they are not around. 

Global Pet Tech Market Latest News & Developments 

• In March 2025, Enabot launched the EBO Air 2, a smart home robot that enhances security and pet interaction with a 2K Ultra HD camera, 360° mobility, night vision, and AI-powered features. Offering motion detection, two-way talk, and customizable expressions, it keeps homes monitored and pets entertained. The EBO Air 2 strengthens Enabot’s position in the growing pet tech market, appealing to security-conscious homeowners and pet owners seeking interactive, AI-driven solutions. Its innovation boosts brand recognition and market competitiveness. 
• In January 2025, Satellai partnered with Qualcomm to revolutionize pet tracking with the Satellai Tracker, integrating Qualcomm’s advanced chipset technology. This collaboration enhances Satellai’s market position by offering cutting-edge, reliable tracking, even in no-signal areas, boosting pet safety and customer trust. 
• In January 2025Tractive named Sandrine Arcizet as its Brand Ambassador for France, leveraging her influence to promote its GPS and health trackers. The new DOG 6 tracker introduces Bark Monitoring, with future heart and respiratory rate tracking for enhanced pet safety. This partnership boosts Tractive’s visibility, educating pet owners and reinforcing its market leadership in data-driven pet tech. 

The Role of Online Distribution in the Growth of the Pet Tech Industry 

The pet tech industry has experienced substantial growth, fueled by the rising demand for smart pet products, health monitoring devices, and automated pet care solutions. Online distribution channels have played a pivotal role in this expansion, allowing pet tech companies to reach a global audience with ease. E-commerce platforms, direct-to-consumer (DTC) websites, online marketplaces, subscription services, and digital partnerships with veterinary networks and pet retailers are essential tools for enhancing accessibility, customer engagement, and sales. 

Online retailers such as Amazon, Chewy, and Petco offer extensive selections of pet products, making it easier for consumers to find and purchase smart pet solutions. These platforms utilize search algorithms, product reviews, and targeted advertising to help brands connect with pet owners. Specialized pet-focused marketplaces like Petco and PetSmart’s online stores further support niche pet care innovations. 

Many pet tech brands adopt a DTC approach through their websites, allowing full control over pricing, branding, and customer relationships. This model facilitates the collection of first-party data to create personalized marketing campaigns and loyalty programs. Additionally, subscription services for consumables like smart pet feeders and GPS tracker services generate recurring revenue and foster long-term customer loyalty. 

Social media platforms, particularly Instagram, Facebook, and TikTok, have become crucial distribution channels for pet tech brands. Influencer partnerships, user-generated content, and features like direct shopping on these platforms enable brands to reach target demographics efficiently, improving brand awareness and customer acquisition. 

Moreover, partnerships with veterinary clinics, online pet pharmacies, and pet health platforms help integrate pet tech products into wellness programs, enhancing their credibility. Bundling smart pet devices with insurance plans or veterinary services via digital channels further boosts customer adoption and trust, cementing the role of online distribution in the pet tech industry's continued growth. 

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Pet Tech Market Key Company Profiles 

• Garmin Ltd 
• Mars, Incorporated 
• Pawbo 
• Petcube 
• Actijoy 
• Aimicat 
• Casa Leo 
• Cheerble 
• Dogtra 
• E-Collar Technologies, Inc. 
• ELECOM CO., LTD. 
• Enabot 
• Felcana 
• Furbo 
• iKuddle 
• Invoxia 
• Kippy 
• MiniFinder 
• Moggie 
• PerpetualWell 
• PET MARVEL 
• Petbiz 
• PETBLE 
• PETKIT 
• Petlibro, Inc 
• PetPace 
• PetSafe Brands 
• PupPod 
• SATELLAI 
• Sure Petcare 
• Tractive 
• Wayzn 
• WOPET 
• Xiaomi 
• Zhejiang Dingyuan Pet Products Co., Ltd. 

Market Segmentation 

Product 

• Monitoring Devices 
• Tracking Devices 
• Entertainment Devices 
• Others 

Technology 

• RFID 
• GPS 
• Sensors 

Distribution Channel 

• Offline 
• Online 

Geography 

North America 

• The U.S. 
• Canada 

Europe 

• The U.K. 
• France 
• Germany 
• Italy 
• Spain 
• Netherlands 
• Poland 
• Belgium 

APAC 

• China 
• Japan 
• India 
• Philippines 
• South Korea 
• Australia 

Middle East & Africa 

• UAE 
• Saudi Arabia 
• South Africa 

Latin America 

• Brazil 
• Mexico 
• Argentina     

The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the pet tech market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/pet-tech-market     

What Key Findings Will Our Research Analysis Reveal?          

How big is the global pet tech market? 

What is the growth rate of the global pet tech market? 

Who are the key players in the global pet tech market? 

What are the significant trends in the pet tech market? 

Which region dominates the global pet tech market share?            

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