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Pet Grooming Products Market to Reach $5.32 Billion by 2029, Driven by Rising Pet Ownership and Premiumization

The global pet grooming products market is set to reach $5.32B by 2029, driven by rising pet ownership, premiumization, tech innovations, and e-commerce growth.
Published 20 March 2025

 Pet Grooming Products Market Set to Reach $5.32 Billion by 2029, Driven by Rising Pet Ownership and Premiumization

The Pet Grooming Products Market is projected to reach USD 5.32 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period. This growth is primarily fueled by increasing pet ownership and the trend of pet humanization, leading to higher spending on premium pet care products.

Market Growth Drivers & Opportunities

The surge in pet adoption worldwide has significantly contributed to the expansion of the pet grooming products market. Pets are increasingly viewed as family members, prompting owners to invest in high-quality grooming products to ensure their pets' health and well-being. This shift towards pet humanization has led to a demand for premium grooming products, including shampoos, conditioners, brushes, and other hygiene-related items.

Technological advancements have also played a pivotal role in market growth. Innovations such as automated pet grooming devices and AI-powered health monitoring tools have made pet grooming more convenient and efficient for owners. These advancements cater to the tech-savvy consumer base, offering opportunities for companies to introduce novel products that align with modern lifestyles.

Additionally, the rise of e-commerce platforms has made pet grooming products more accessible to consumers. Online retailing offers a wide range of products, competitive pricing, and the convenience of home delivery, further driving market growth. The increasing penetration of smartphones and the internet has enabled consumers to explore and purchase grooming products with ease, contributing to the market's expansion.

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Segmentation Analysis

The pet grooming products market is segmented based on product type, distribution channel, and region.

Product Type: The market encompasses a variety of grooming products, including shampoos and conditioners, combs and brushes, clippers and scissors, and other grooming accessories. Shampoos and conditioners hold a significant share due to their essential role in maintaining pet hygiene. Combs and brushes are also in high demand, as regular brushing is crucial for pet health.

Distribution Channel: Products are distributed through various channels such as supermarkets and hypermarkets, pet specialty stores, online platforms, and others. Online platforms are witnessing substantial growth, attributed to the convenience and variety they offer. Supermarkets and hypermarkets remain popular due to the immediate availability of products.

Region: Geographically, North America leads the market, followed by Europe and the Asia Pacific. The dominance of these regions is linked to high pet ownership rates and increased spending on pet care.

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Regional Analysis

United States: The U.S. pet grooming products market is robust, driven by a high pet ownership rate and the trend of pet humanization. Consumers are increasingly investing in premium grooming products, reflecting a strong market presence.

Germany: Germany exhibits a growing market for pet grooming products, influenced by a significant pet population and a cultural emphasis on pet health and hygiene. The availability of a wide range of grooming products caters to the diverse needs of pet owners.

China: China's market is expanding rapidly, driven by urbanization and a growing middle class adopting pets. The increasing awareness of pet health has led to a surge in demand for grooming products, with a notable shift towards premium items.

United Kingdom: The UK has seen a significant rise in pet ownership, particularly during the pandemic. This increase has led to higher demand for grooming products, with consumers seeking quality products to maintain their pets' health.

Australia: Australia's pet grooming products market is growing, supported by a high pet ownership rate and a strong emphasis on pet care. The market offers a range of grooming products, reflecting the diverse needs of pet owners.

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Competitor Analysis

The pet grooming products market is competitive, with several key players contributing to its growth. Notable companies include:

  • Spectrum Brands Holdings, Inc.: A leading supplier of consumer products, offering a range of pet grooming products under the brand 'FURminator.'
  • Central Garden & Pet Company: Provides a variety of pet grooming products, focusing on innovation and quality.
  • The Hartz Mountain Corporation: Offers a comprehensive line of pet grooming products, catering to various pet needs.
  • Petco Animal Supplies, Inc.: A prominent pet retailer offering a wide range of grooming products and services.
  • PetSmart Inc.: Provides an extensive selection of pet grooming products and services, focusing on customer satisfaction.

Recent developments in the industry include General Mills' acquisition of pet food brands, reflecting the growing interest in the pet care sector.

Additionally, the rise of pet tech products, such as AI-powered health monitoring devices, showcases the industry's commitment to innovation.

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Conclusion

The global pet grooming products market is poised for substantial growth, driven by increasing pet ownership, the humanization of pets, technological advancements, and the convenience of online retailing. As consumers continue to prioritize their pets' health and well-being, the demand for high-quality grooming products is expected to rise. Companies that innovate and adapt to changing consumer preferences are likely to thrive in this dynamic market landscape.

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