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Pet Grooming Products Market to Hit USD 16,150 Million by 2035 | Groomer’s Choice, Petco, Earthbath Lead – Fact.MR

Pet Grooming Products Market Analysis, By Product Type, By Pet Type (Dogs, Cats, Birds and Horses), By Distribution Channel, and Region - Market Insights 2025 to 2035
Published 05 September 2025

The global pet grooming products market is expected to reach USD 16,150 million by 2035, up from USD 8,210 million in 2025. During the forecast period 2025 to 2035, the industry is projected to register at a CAGR of 7%.This significant growth is fueled by the rising trend of pet humanization, increasing health consciousness among pet owners, and the expanding accessibility of grooming products through e-commerce platforms. The market is witnessing robust demand, particularly for natural, hypoallergenic, and breed-specific grooming solutions, driven by urban millennials and a growing middle class in emerging economies. The United States, Germany, and China are key markets, with CAGRs of 6.8%, 7.9%, and 8.8%, respectively, reflecting strong regional growth. However, challenges such as price sensitivity in developing economies, regulatory inconsistencies, and counterfeit products pose hurdles to market expansion. The industry’s future hinges on innovation, sustainability, and leveraging digital platforms to meet evolving consumer demands.

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Pet Grooming Products Market Technology Development:

Technological advancements are revolutionizing the pet grooming products industry, enhancing both functionality and consumer engagement. Innovations such as AI-connected grooming brushes and Bluetooth-enabled grooming kits are gaining traction, particularly in developed markets like the United States. These tools, equipped with coat sensors and adjustable vibration settings, allow pet owners to monitor grooming frequency and pet health indicators, such as skin conditions. For instance, recent developments highlighted by Fact.MR in 2024-2025 show a surge in demand for app-connected grooming devices that provide real-time feedback on coat health. Additionally, the rise of sustainable and hypoallergenic formulations, including biodegradable packaging and cruelty-free ingredients, aligns with global environmental trends. Companies like Earthbath have introduced plant-based products, such as their Mint Condition Kisses Tooth & Gum Wipes in June 2025, certified by the Forest Stewardship Council (FSC) and formulated with natural ingredients like baking soda and cornmint. These advancements not only improve product efficacy but also cater to eco-conscious consumers, driving market growth and compliance with stringent regulations in regions like Europe.

Pet Grooming Products Market Demand and Impact Analysis:

The demand for pet grooming products is propelled by the global trend of pet humanization, where pets are increasingly viewed as family members. This cultural shift, particularly among urban millennials, has led to increased spending on hygiene and wellness products, such as shampoos, conditioners, and paw balms. Fact.MR notes that the market is driven by a growing awareness of pet health, with grooming recognized as a preventive measure against skin infections, parasites, and allergies. The rise of e-commerce has further amplified demand, with online retail channels offering convenience and access to international brands. In 2025, the dog segment dominates with a 52% market share, driven by the need for consistent grooming due to outdoor exposure and breed-specific requirements. However, challenges such as price sensitivity in developing economies and insufficient education about grooming’s health benefits limit market penetration in rural areas. The shift toward natural and organic products, coupled with influencer-driven promotions and subscription models, is creating opportunities for brands to engage consumers and foster repeat purchases.

Pet Grooming Products Market Analysis by Top Investment Segments:

The pet grooming products market is segmented by product type (shampoos & conditioners, brushes & combs, clippers & trimmers, shedding tools, and others), pet type (dogs, cats, birds, horses, and others), and distribution channel (supermarkets & hypermarkets, pet specialty stores, veterinary clinics, and online retail). The dog segment is the most lucrative, projected to grow at a CAGR of 7.6% from 2025 to 2035, driven by high pet ownership rates and the need for breed-specific grooming products. Shampoos and conditioners dominate the product type segment due to their role in daily hygiene and addressing issues like flea control and odor management. Supermarkets and hypermarkets are key distribution channels, offering convenience, variety, and competitive pricing, particularly for urban and semi-urban consumers. Online retail is gaining momentum, supported by digital marketing and subscription-based models, making it an attractive investment segment. The focus on natural and hypoallergenic products, particularly in the dog and cat segments, presents significant investment opportunities, as consumers prioritize safety and effectiveness, especially for dermatologically tested and veterinary-approved products.

Pet Grooming Products Market Across Top Countries:

1.United States: The U.S. holds a substantial share of the global market, driven by high pet ownership rates and a cultural shift toward pet humanization. The market is supported by innovations like AI-connected grooming tools and a strong regulatory framework overseen by the FDA, ensuring product safety. Demand for organic shampoos and de-shedding tools is particularly strong, with a projected CAGR of 6.8% through 2035.

2.China: China’s market is experiencing rapid growth, fueled by rising disposable incomes and pet adoption in urban centers like Shanghai and Chengdu. The integration of Chinese traditional medicine in grooming products and the rise of online-to-offline (O2O) services are key trends, with the market projected to grow at a CAGR of 8.8%.

3.Germany: Germany leads in Europe with a focus on eco-conscious grooming, prioritizing cruelty-free, hypoallergenic, and biodegradable products. Stringent animal welfare regulations and a holistic approach to pet health drive demand, with a projected CAGR of 7.9%.

4.India and Japan: In the Asia-Pacific region, India and Japan are witnessing steady growth due to increasing pet adoption and trendy grooming solutions like mobile grooming vans and social media promotions. These markets are driven by affordability and accessibility, particularly for low-priced online services.

5.Brazil and UAE: Emerging markets in Latin America and the Middle East, such as Brazil and the UAE, are showing rapid growth due to rising pet wellness trends. However, affordability and availability of premium grooming lines remain challenges in these regions.

Leading Pet Grooming Products Companies and Their Industry Share:

The pet grooming products market is highly competitive, with key players like Groomer’s Choice, Petco Animal Supplies Inc., Earthbath, Spectrum Brand Holdings, and SynergyLabs leading the industry. These companies dominate through innovation, brand loyalty, and extensive distribution networks. Earthbath’s launch of plant-based dental wipes in June 2025 and HICC Pet’s introduction of the CocoPlex™-based Butter Collection in April 2025 highlight the focus on natural and multifunctional products. Established players leverage digital-first strategies, including social media campaigns and subscription models, to engage consumers. Petco and Spectrum Brand Holdings benefit from strong retail presence, while new entrants use direct-to-consumer channels to challenge traditional players. Strategic partnerships with pet service providers and private-label opportunities in retail chains are reshaping competition. Regional players in emerging markets contribute to market fragmentation, but global leaders maintain dominance through innovation and compliance with quality standards.

Pet Grooming Products Market Historic and Future Pathway Analysis:

Historically, the pet grooming products market has grown steadily, with a CAGR of 5.1% from 2020 to 2024, driven by rising pet ownership and increasing awareness of grooming’s health benefits. The market has shifted toward natural and organic formulations since 2018, with biodegradable packaging and cruelty-free products gaining prominence. Looking ahead, the market is poised for robust growth, with a projected CAGR of 7.0% from 2025 to 2035. Key trends include the adoption of sustainable and hypoallergenic products, driven by consumer demand and regulatory pressures in regions like Europe. The Asia-Pacific region, particularly China and India, will drive demand due to rapid urbanization and rising disposable incomes. Challenges such as regulatory inconsistencies and counterfeit products will require companies to invest in R&D and robust supply chain management. The integration of technology, such as AI-enabled grooming tools, and the expansion of e-commerce will further shape the market’s future, ensuring alignment with consumer preferences and sustainability goals.

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Pet Grooming Products Industry News:

1.In June 2025, Earthbath launched Mint Condition Kisses Tooth & Gum Wipes, a plant-based product certified by FSC, targeting plaque and odor control with natural ingredients.

2.In April 2025, HICC Pet introduced seven new products at Global Pet Expo, including the Butter Collection with patented CocoPlex™ technology, focusing on antimicrobial and skin-soothing properties.

3.Fact.MR’s October 2025 interviews with over 90 professionals, including veterinary dermatologists and grooming salon owners, emphasized the demand for multi-use and skin-friendly products.

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