Pet Food and Treats Market to Reach USD 150 Billion by 2035 at 3.2% CAGR Driven by Rising Pet Ownership and Nutrition Awareness

The global pet food and treats market has evolved from a niche category into one of the most dynamic segments of the food industry. Valued at USD 106.8 billion in 2024, the market is expected to grow steadily, reaching USD 110.2 billion in 2025 and further expanding to USD 150 billion by 2035. This trajectory reflects a compound annual growth rate (CAGR) of 3.2% during the forecast period. The consistent demand highlights the deep-rooted cultural and emotional connection between humans and their companion animals, which continues to influence purchasing behavior and industry innovation.

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Key Companies in the Global Pet Food and Treats Market include:

Howned Foods, Unicharm, Diamond Pet Foods, Blue Buffalo, Mars Petcare, Nestle Purina PetCare, Spectrum Brands, Real Pet Food Company, The J.M. Smucker Company, ColgatePalmolive, WellPet, Merrick Pet Care, Cargill, Petcurean Pet Nutrition, General Mills, Hill's Pet Nutrition

Growth Drivers in the Market

One of the primary factors fueling growth is the rising global pet population. As pet ownership increases, particularly in urban households, spending on pet nutrition has become more essential. The humanization of pets—where owners view animals as family members—has pushed demand for high-quality food and functional treats that support wellness, immunity, and longevity. Additionally, rising disposable incomes in emerging economies are enabling more consumers to invest in premium and specialized products. The proliferation of e-commerce platforms has further boosted accessibility, allowing pet owners to explore a wider range of brands and formulations with convenience.

Emerging Trends Shaping the Market

The industry is witnessing several transformative trends. Premiumization is at the forefront, with a surge in demand for organic, natural, and grain-free options. Sustainability is another critical theme, as eco-conscious consumers increasingly favor brands with transparent sourcing, recyclable packaging, and reduced carbon footprints. Functional treats enriched with vitamins, probiotics, and joint-supporting ingredients are gaining popularity, reflecting a shift toward holistic pet wellness. The digital era has also played a role, with subscription-based delivery services and direct-to-consumer models reshaping purchasing habits and brand loyalty.

Opportunities Ahead

The expanding scope of pet nutrition presents significant opportunities for manufacturers and retailers. Innovations in alternative protein sources, such as insect-based and plant-based formulations, are opening new avenues for sustainable growth. Emerging markets in Asia-Pacific and Latin America, where rising urbanization and shifting cultural attitudes toward pets are evident, represent untapped potential. Furthermore, the integration of technology—such as smart feeders that monitor dietary patterns—offers brands the chance to align with modern pet owners who value both health and convenience.

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Challenges to Market Growth

Despite promising prospects, the pet food and treats industry faces challenges. Regulatory frameworks vary across regions, posing compliance hurdles for international players. Price sensitivity in developing economies can also limit the adoption of premium products. Moreover, supply chain disruptions, particularly in raw material procurement, have underscored the need for greater resilience and diversification. Rising competition from private labels adds another layer of complexity, forcing established brands to continuously innovate and differentiate.

Future Outlook

Looking ahead, the pet food and treats market is set to remain resilient and adaptive. As consumer preferences continue to evolve, brands that invest in transparency, sustainability, and nutritional innovation will capture the largest share of growth. By 2035, the market’s expansion to USD 150 billion will not only reflect economic trends but also the enduring human-animal bond that underpins this sector. With a steady CAGR of 3.2%, the industry’s future promises continued opportunities for stakeholders who can navigate challenges while meeting the expectations of an increasingly informed and emotionally connected consumer base.

Table of Contents

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS ........

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