Personalized Gift Cards Market to Reach USD 15 Billion by 2035, Driven by Consumer Demand for Meaningful Gifting

Are Personalized Gift Cards Transforming the Future of Gifting?

The Personalized Gift Cards Market, valued at USD 7.8 billion in 2024, is set to grow to USD 8.27 billion in 2025 and reach USD 15 billion by 2035, marking a steady CAGR of 6.1% during the forecast period (2025–2035). This growth reflects a strong consumer shift toward meaningful, flexible, and convenient gifting solutions that merge personalization with practicality.

The Growing Popularity of Personalized Gift Cards

Gift cards have long been a staple in the gifting industry, but the rising demand for personalized options has redefined their appeal. Today, consumers are seeking more than just a prepaid value card they want to embed their sentiments through customization. Whether it’s adding a recipient’s name, a special message, unique artwork, or even a digital photo, personalization adds emotional value to what was once seen as a generic present.

These gift cards bridge the gap between flexibility and thoughtfulness, making them ideal for birthdays, anniversaries, weddings, holidays, and corporate recognition. Businesses are also using personalized cards to strengthen customer loyalty and enhance brand connection.

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Meeting Modern Consumer Expectations

Today’s consumers value individuality and personal touch in every product they purchase, and gifting is no exception. Personalized gift cards allow givers to balance freedom of choice with a unique emotional gesture, ensuring recipients feel truly valued.

In addition, digitalization has made the process seamless. With a few clicks, customers can design, preview, and send customized gift cards instantly. This convenience resonates particularly well with younger generations who prefer fast, digital-first solutions.

Balancing Flexibility, Luxury, and Affordability

One of the strongest appeals of personalized gift cards is their ability to combine affordability with a premium gifting experience. Unlike expensive luxury gifts, these cards let recipients choose exactly what they want while still enjoying a touch of uniqueness.

For businesses, offering personalized gift cards is cost-effective yet impactful, providing a memorable brand experience without heavy investment in bespoke products. This balance between luxury gifting and budget control continues to fuel widespread adoption.

Technology Driving Innovation in Gift Cards

Advancements in technology are pushing the personalized gift cards market to new heights. AI and data analytics allow companies to suggest designs based on recipient preferences or past purchase behavior. Augmented reality (AR) and interactive digital cards are also enhancing the user experience by making gift cards more engaging and memorable.

E-gift cards, in particular, are transforming the space, as digital versions can be delivered instantly via email or messaging apps. With sustainability concerns also on the rise, digital gift cards are increasingly favored over physical ones, reducing packaging waste while offering the same personalization options.

The Role of E-Commerce and Digital Gifting Platforms

The expansion of e-commerce has played a critical role in driving demand. Online marketplaces and retail platforms now integrate gift card customization tools, enabling customers to design and send cards directly through their digital ecosystem.

Additionally, corporate gifting platforms are incorporating personalized gift card services to enhance employee engagement and client appreciation, further diversifying market opportunities. Social media also contributes by inspiring unique card designs and promoting creative gifting ideas.

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Regional Insights into Market Growth

• North America dominates the market, driven by a culture of frequent gifting, high e-commerce penetration, and strong adoption of digital gift cards.
• Europe follows closely, where personalization and premium gifting trends are on the rise, especially around seasonal holidays.
• Asia-Pacific is experiencing rapid growth due to rising disposable incomes, urbanization, and increasing digital adoption across countries like China, India, and Japan.
• Latin America and Middle East & Africa are emerging markets, where growing awareness of digital gifting and e-commerce expansion are boosting adoption.

Key Challenges Facing the Market

Despite strong growth, the personalized gift cards market faces challenges such as competition from traditional luxury gifts, data security concerns with digital cards, and the need for constant innovation to keep personalization options fresh and engaging. Retailers must also ensure seamless redemption processes to maintain consumer trust and satisfaction.

Future Outlook of the Market

The future of the personalized gift cards market looks bright, driven by evolving consumer expectations and technology. By 2035, personalization will become a standard feature in gifting, with advanced digital tools enabling richer customization, including video messages, AR experiences, and real-time personalization.

As more businesses adopt personalized gift cards for branding and loyalty programs, and as individuals seek gifts that balance thoughtfulness with convenience, this market is positioned to flourish. Sustainability, innovation, and integration with digital ecosystems will be the defining factors shaping its long-term success.

Table of Contents…

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS ........

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