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Pasta Market to grow at 5.49% CAGR, with Europe leading the market through 2030

Pasta Market to reach USD 99.71 Bn by 2030, driven by rising health-conscious choices, diverse product innovations, and strong demand for healthier variants.
Published 17 February 2025

Pasta Market To Hit USD 99.71 Billion By 2030

Global Pasta Market Size was USD 68.59 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 5.49% from 2023 to 2030 to reach USD 99.71 billion by 2030.

Market Definition

Pasta, is a form of noodle that is made from durum wheat semolina or flour, water and sometimes eggs and it is a staple food in Italian cuisine. It exists in different forms, kinds, and textures, ideal for specific sauces or preparations. The simplicity and versatility of pasta earned it lots of fame and love all over the world.

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Market Growth Drivers

Rise in Health Consciousness and Specialized Pasta types: In recent years, demand for healthier and specialized pasta varieties like whole-wheat, gluten-free, and organic pasta has increased considerably, fuelling market growth. People are appreciating the products from buyers perspective and dietary preferences.

Convenience and Speedy Meal Solutions: With the fast-paced lifestyles of consumers today, the demand for and inclination towards innovative convenient and speedy meal solutions have grown. The effortless nature of pasta and its versatility makes it a great meal fit for busy people and families.

Cuisines Going Global: The rising trend of diverse cuisines and flavors has led to increasing popularity of variety of pasta types. With globalization bringing cultures together and broadening culinary perspectives, diners are increasingly willing to try unique kinds of pasta dishes rooted in diverse traditions.

Improvements in production technologies and enhancing the efficiency, quality of the final product From machining to production techniques, improvements in technology have made it possible for manufacturers to handle demand while keeping quality at the forefront.

Market Segmentation

This report segments in to the market based on type, raw material, distribution channel, and region.

By Type:

Dried Pasta: The most popular variety, has a long shelf-life and is easy to store.

Fresh pasta: Needs to be refrigerated and is more tender and cooks faster.

Instant Pasta: It's meant to be prepared instantly, meeting the convenience market.

By Raw Material:

Durum Wheat Semolina: The Classic Base for Pasta

Rice Flour: Gluten free pasta #1

Leguminous (e.g. chickpea or lentil) flour – meeting the needs for high protein and gluten-free products

By Distribution Channel:

Supermarkets and Hypermarkets: — Holding major share offering bulk of pasta products.

E-commerce: The fastest growing segment, mainly due to the popularity of the internet and ease of shopping online.

Niche Stores: Targets a certain market e.g. people that eat organic pasta or gluten free pasta.

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Regional Analysis

Market in North America: $ 603.1 million revenue of the U.S. pasta market for a projected USD 2,032.6 million by 2030, procuring a CAGR of 7.4% between 2025 & 2030

Europe: Italy is still the biggest consumer and producer of pasta with great markets in Germany as well as the UK.

Asia Pacific: China and India are among the fastest-growing markets for pasta, as urbanization and changing lifestyles raise consumption levels.

Latin America + Middle East & Africa: Demand for pasta is on the rise in emerging markets, with stronger availability and growing consumer preference.

Competitive Landscape

There are many competitors in the pasta market. Some of the key players in the pasta market are:

Barilla Group: One of the largest pasta makers globally with extensive offerings in category.

Nestlé S.A.: in Italy under its subsidiary Nestlé Italia, various pasta brands

De Cecco — An Italian range of high quality pasta.

Ebro Foods : Spanish company characterized by its strong presence in the world pasta market.

General Mills: It has an array of pasta products under the Pillsbury unit.

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Challenges and Opportunities

In addition to unstable raw material prices, the pasta sector also confronts the challenge of meeting varied consumer needs. But, they still have an opportunity to produce new products, such as a plant-based/ gluten-free pasta, and a presence in new emerging markets with customized product offerings.

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