Pasta & Couscous Market Surges on Health Trends & Convenience Demand at 2.4% CAGR Through 2035

The Pasta & Couscous Market continues to demonstrate steady expansion, fueled by evolving dietary habits and growing consumer demand for convenient meal solutions. Valued at USD 29.5 billion in 2024, the market is projected to increase to USD 30.2 billion in 2025 and reach USD 38.0 billion by 2035, reflecting a compound annual growth rate (CAGR) of 2.4% during the forecast period (2025–2035). The industry’s resilience stems from its adaptability to health trends, flavor innovation, and global culinary integration.

Growing urbanization, busy lifestyles, and the increasing need for quick yet nutritious meals have strengthened demand for pasta and couscous products across both developed and emerging economies. Consumers are seeking ready-to-cook and easy-to-prepare food options that align with modern dietary preferences. At the same time, the expansion of premium and specialty product lines is broadening the market’s appeal beyond traditional offerings.

The competitive landscape remains dynamic, with major players such as Pastificio Ghigi, D'Angelo, Gioia, De Cecco, Rummo, Mizkan, Ebro Foods, Gold Medal, American Italian Pasta Company, Unilever, Barilla, Caputo, Bertagni, Emil Toto, and Pasta Foods focusing on product differentiation, sustainable sourcing, and strategic distribution expansion. Companies are investing in gluten-free formulations, organic ingredients, and eco-friendly packaging to capture health-conscious and environmentally aware consumers. Partnerships, acquisitions, and product innovation remain central strategies in strengthening global market presence.

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Health consciousness is a major growth driver shaping the Pasta & Couscous Market. Consumers are increasingly scrutinizing ingredient lists, calorie content, and nutritional value. Whole wheat, multigrain, legume-based, and high-protein pasta options are gaining traction. Gluten-free variants, once considered niche, are now mainstream due to rising awareness of gluten intolerance and lifestyle dietary preferences.

Another important factor is the influence of global culinary trends. The popularity of Mediterranean, Middle Eastern, and fusion cuisines has elevated couscous consumption beyond its traditional markets. Restaurants, food blogs, and social media platforms play a significant role in promoting innovative recipes and cooking styles, thereby encouraging at-home experimentation.

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In terms of segmentation, the market is categorized by product type, ingredients, distribution channel, form, and region. Product types include dried pasta, fresh pasta, instant pasta, and couscous varieties. Ingredient segmentation spans traditional wheat-based products to rice, corn, quinoa, and chickpea-based alternatives. Distribution channels include supermarkets, hypermarkets, convenience stores, and rapidly expanding online retail platforms.

Online retail channels are witnessing significant momentum. E-commerce platforms provide consumers with access to specialty and imported brands that may not be available in physical stores. Subscription-based grocery services and digital promotions further support online sales growth, particularly in urban markets with high internet penetration.

Regionally, Europe holds a substantial share of the Pasta & Couscous Market due to strong cultural ties to pasta consumption, particularly in countries such as Italy, Germany, France, Spain, and the UK. Established culinary traditions and high per capita consumption contribute to regional stability. Innovation in premium and artisanal pasta products further strengthens Europe’s leadership position.

North America represents another key market, driven by demand for convenience foods and increasing interest in healthy alternatives. The United States and Canada are witnessing rising adoption of gluten-free, organic, and plant-based pasta products. Consumer preference for quick meal kits and ready-to-eat formats continues to stimulate growth in this region.

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The Asia-Pacific (APAC) region is emerging as a high-potential growth area. Rapid urbanization, rising disposable incomes, and Western culinary influence are increasing pasta consumption in countries such as China, India, Japan, South Korea, Malaysia, Thailand, and Indonesia. International food chains and retail expansion are accelerating product visibility and accessibility.

South America, led by Brazil, Mexico, and Argentina, shows consistent demand due to affordability and versatility of pasta-based meals. Meanwhile, the Middle East & Africa (MEA), including GCC countries and South Africa, is witnessing growth supported by expanding retail infrastructure and increasing acceptance of international cuisines.

Sustainability is becoming a defining theme in the industry. Manufacturers are adopting eco-friendly packaging solutions and reducing carbon footprints in production processes. Consumers increasingly prefer brands that demonstrate environmental responsibility, influencing purchasing decisions across regions.

Looking ahead, the Pasta & Couscous Market is expected to maintain steady growth through 2035. Health-focused product innovation, expansion of gluten-free and high-protein options, rising online retail penetration, and the global appeal of ethnic cuisines will continue to drive demand. While the CAGR of 2.4% reflects moderate growth, the market’s consistent expansion underscores its stability and long-term potential within the broader packaged food industry.

Table of Contents

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS

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パスタ＆クスクスマーケット

Pasta- und Couscousmarkt

Marché aux pâtes et au couscous

파스타 & 쿠스쿠 마켓

意大利面和库斯库市场

Mercado de pasta y cuscús

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