OSS & BSS Market to Grow Worth USD 148.26 Billion by 2033 | Exhibiting CAGR of 9.4%

Market Overview:

The OSS & BSS market is experiencing rapid growth, driven by rapid expansion of the telecommunications sector, acceleration of digital transformation and cloud adoption, and customer experience management and data-driven insights. According to IMARC Group's latest research publication, "OSS & BSS Market Size, Share, Trends and Forecast by Component, OSS & BSS Solution Type, Deployment Mode, Organization Size, Industry Vertical, and Region 2025-2033", the global OSS & BSS market size was valued at USD 65.81 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 148.26 Billion by 2033, exhibiting a CAGR of 9.4% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the OSS & BSS Market

• Rapid Expansion of the Telecommunications Sector

A massive upswing in network infrastructure worldwide is powering OSS & BSS adoption right now. As telcos race to deliver high-speed connectivity and support for millions of new devices, operations and business support systems provide the digital backbone needed to keep things moving smoothly. For example, the OSS & BSS market is valued at approximately $65.8 billion, with North America alone making up over a third of that share. This surge is tightly linked to the widespread rollout of advanced mobile networks and growing subscriber bases, which demand reliable, real-time management of services, billing, and customer experiences. Governments are also playing their part—programs like Horizon Europe have pumped roughly €900 million into next-gen digital infrastructure research, helping telcos worldwide build smarter, more agile systems. Simply put, this market isn’t just growing, it’s evolving alongside the entire digital ecosystem, and OSS & BSS platforms are right at the core.

• Acceleration of Digital Transformation and Cloud Adoption

More and more businesses are finding that cloud-based OSS & BSS solutions offer the flexibility, automation, and scalability they desperately need. Thanks to the shift from traditional, on-premise systems to cloud and software-as-a-service models, organizations are streamlining everything from device management to customer billing—saving money and boosting efficiency in the process. Cloud OSS & BSS solutions have quickly gained traction, making operations much more agile and reducing time-to-market for new services. One standout statistic: over 60% of OSS/BSS deployments now use microservices, enabling automated provisioning and drastically improving the speed of resolving service issues within telecom networks. This move to the cloud is making it easier for both established telcos and up-and-coming MVNOs to manage increasingly complex network environments without burdening their IT teams.

• Customer Experience Management and Data-Driven Insights

The days of one-size-fits-all telecom services are over. Today, delivering a tailored customer experience is essential, and service providers are investing heavily in OSS & BSS platforms that leverage AI, machine learning, and analytics to understand user behaviors. These platforms not only help automate everything from order processing to issue resolution, but also enable service providers to analyze massive volumes of structured and unstructured data, spot trends, and act quickly. A recent partnership between GCI (Alaska’s largest operator) and Netcracker, for example, has led to faster order processing, lower operating costs, and a more responsive customer experience thanks to advanced BSS/OSS platforms. This focus on real-time data and automation is now crucial for supporting rapid growth, launching new digital services, and staying ahead in an industry where customer expectations are always rising.

Key Trends in the OSS & BSS Market

• AI and Advanced Automation Are Changing the Game

Artificial intelligence isn’t a buzzword here—it’s having a real impact on how operators manage and optimize their networks. AI-infused OSS & BSS systems are automating everything from network fault detection to dynamic resource allocation and self-healing operations. For example, studies show that integrating AI into telecom support systems has boosted process automation rates by more than 50% and enabled up to 60% zero-touch provisioning, meaning human intervention is minimal for many routine tasks. Major vendors like Ericsson are also ramping up AI-powered enhancements in their portfolios, giving service providers the tools to personalize offers, deliver proactive customer care, and radically slash operating costs. In practice, this means fewer outages, faster issue resolution, and smoother service launches for end-users.

• Converged and Cloud-Native Platforms Drive Flexibility

One major trend sweeping across the OSS & BSS landscape is the push towards end-to-end platform convergence and cloud-native architectures. Instead of relying on fragmented, legacy systems, telcos are moving to unified stacks that combine both operations and business support functionalities in one platform. This approach brings greater flexibility, significantly reduces operational complexity, and helps launch new services quickly. More than 64% of new OSS/BSS deployments are cloud-based, showing just how fast the cloud-native model is taking over. The unified approach isn’t just for big carriers—even smaller operators and MVNOs are finding it easier to deploy new features, keep costs down, and pivot their strategies on the fly, keeping them competitive in a fast-moving market.

• 5G Rollout and IoT Expansion Powering New Use Cases

Perhaps the most dynamic trend today is the interplay between 5G deployment and the explosion of IoT devices, both pushing OSS & BSS systems into new territory. As networks become not only faster but also more intelligent and specialized (think network slicing, low-latency services, massive device connectivity), the back-end systems managing these operations must also grow far more sophisticated. 5G and IoT together have triggered huge demand for real-time analytics, flexible billing, and rapid, automated service management. Operators are now supporting diverse new revenue streams, such as smart city applications and enterprise IoT, all requiring robust, scalable OSS & BSS solutions to keep everything running. The next wave of network services depends on the ability of these platforms to manage complexity, monitor performance, and monetize at scale—making them more central than ever to telecom innovation.

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Leading Companies Operating in the OSS & BSS Industry:

• Amdocs
• Cisco Systems Inc
• Comarch SA
• Hewlett Packard Enterprise Development LP
• Huawei Technologies Co. Ltd
• Infosys Limited
• Netcracker Technology Corporation (NEC Corporation)
• Nokia Corporation
• Oracle Corporation
• Suntech S.A.
• Telefonaktiebolaget LM Ericsson

OSS & BSS Market Report Segmentation:

By Component:

• Solution
• Services

In 2024, the solution segment leads the market with 62.4% share, driven by billing and revenue management systems, with Netcracker Technology recognized for its innovative OSS/BSS solutions.

By OSS & BSS Solution Type:

• Network Planning and Design
• Service Delivery
• Service Fulfillment
• Service Assurance
• Billing and Revenue Management
• Network Performance Management
• Customer and Product Management
• Others

Network planning and design dominate with 19.3% market share in 2024, enabling effective infrastructure planning and peak performance, as highlighted by Netcracker's top vendor position.

By Deployment Mode:

• On-premises
• Cloud-based

The on-premises segment leads with 62.4% market share in 2024, driven by data security and compliance concerns, with Amdocs collaborating with Microsoft to enhance cloud-native solutions.

By Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises hold a 62.4% market share in 2024 due to their substantial resources and need for scalable OSS/BSS solutions that manage complex networks effectively.

By Industry Vertical:

• IT and Telecom
• BFSI
• Media and Entertainment
• Retail and E-Commerce
• Others

The IT and telecom sector leads with 61.8% market share in 2024, utilizing OSS/BSS solutions for operational efficiency and customer experience, exemplified by Vivo's automation of its B2B processes.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

In 2024, North America dominates the OSS/BSS market with over 35.6% share, driven by advanced technology and a focus on digital transformation, as seen in Etiya's support for Fizz's expansion in Canada.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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