Oryzenin Market to Reach USD 299.8 Billion by 2035 — Demand Surges Across APAC, Europe, USA, and Saudi Arabia Driven by Plant-Based Protein Innovations

The global Oryzenin Market is valued at USD 136.3 billion in 2025 and projected to reach USD 299.8 billion by 2035, registering a CAGR of 8.2% over the forecast period. The market is set to gain an absolute dollar opportunity of USD 163.6 billion, reflecting over 2.2x growth by 2035, driven by rising consumer demand for allergen-free, sustainable, and plant-based proteins.

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Plant-Based Protein Revolution Fuels Oryzenin Market Growth

Oryzenin, the rice-derived protein, is increasingly recognized for its hypoallergenic nature, high digestibility, and balanced amino acid profile. Its clean-label appeal aligns with global trends favoring natural and vegan-friendly ingredients across food, beverage, and nutraceutical sectors.

By 2030, the market is projected to reach USD 202.5 billion, representing USD 66.2 billion incremental value in the first half of the decade. Growth momentum is expected to accelerate in the latter years, fueled by consumer demand for sustainable proteins and functional nutrition solutions.

Companies like Kerry Group PLC, Axiom Foods Inc., AIDP Inc., Südzucker AG (BENEO GmbH), and Bioway Organic Group Ltd. are investing heavily in advanced protein extraction technologies, enhancing solubility, taste, and nutritional functionality for sports nutrition and functional beverages.

Key Market Highlights

• Market Value (2025): USD 136.3 billion
• Market Forecast (2035): USD 299.8 billion
• CAGR (2025–2035): 8.2%
• Leading Segment: Isolates (45% share)
• Top Regions: North America and Europe

Dominance of Isolates and Sports Nutrition Applications

The Isolates segment, accounting for 45% of total share in 2025, leads due to its >80% protein purity, neutral flavor, and exceptional solubility. These qualities make oryzenin isolates ideal for functional beverages, premium protein powders, and vegan formulations.

The Sports & Energy Nutrition segment captures 35% market share, driven by increasing athlete preference for gluten-free and allergen-free protein products. Formulators are incorporating oryzenin to enhance texture, amino acid profile, and digestibility, addressing performance-driven nutrition demands.

Regional Outlook

United States:

The U.S. market is forecast to grow at a CAGR of 10.5%, supported by a mature sports nutrition industry, R&D infrastructure, and a growing population of plant-based consumers.

• Expanding demand for allergen-free protein ingredients
• Integration of rice protein in energy bars, supplements, and RTD beverages

Europe (Germany & UK):

Germany is projected to register a 10.1% CAGR, driven by strict allergen regulations and clean-label food production. The UK market follows with 7.7% CAGR, shaped by veganism and functional food innovations.

• High adoption in bakery, dairy alternatives, and high-protein snacks
• Strong focus on traceable and non-GMO ingredient sourcing

Asia-Pacific (India & China):

India grows at 9.5% CAGR, benefiting from rice cultivation, urbanization, and a growing middle-class seeking protein-rich diets.

China, with 8.1% CAGR, leverages vast rice resources and rising functional food demand, expanding oryzenin use in beverages and fortified snacks.

Saudi Arabia and the Middle East:

Emerging demand for functional nutrition and sports supplements positions Saudi Arabia as a key growth contributor within the MEA region, backed by fitness-driven lifestyle shifts and increasing plant-based awareness.

Market Drivers and Trends

• Rising Plant-Based Protein Demand: Expanding vegan and flexitarian populations drive the adoption of allergen-free, sustainable proteins.
• Technological Innovation: Advancements in enzymatic and sprouted rice extraction boost yield and purity.
• Clean-Label Momentum: Growing preference for non-GMO, organic, and traceable protein sources.
• Functional Food Applications: Increasing integration of oryzenin in snacks, RTD beverages, and dairy alternatives.

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Competitive Landscape

The oryzenin market remains moderately consolidated, led by Axiom Foods, RiceBran Technologies, BENEO GmbH, and Kerry Group.

These players focus on high-purity protein formulations, sustainability certifications, and strategic partnerships to cater to the evolving needs of sports nutrition, functional foods, and clean-label product manufacturers.

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Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI delivers data-backed insights and strategic intelligence across 30+ industries and 1,200 markets worldwide.