North America Peanut Butter Market Size, Growth, Latest Trends and Forecast 2025-2033

IMARC Group has recently released a new research study titled “North America Peanut Butter Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Country, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The North America peanut butter market share was valued at 292.3 Kilo Tons in 2024 and is forecasted to reach 374.5 Kilo Tons by 2033, expanding at a CAGR of 2.68% during 2025-2033. The market growth is driven by strong consumer preference for protein-rich, healthy snacks, increasing demand for natural and organic products, and innovations in flavours and packaging.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

North America Peanut Butter Market Key Takeaways

• Current Market Size: 292.3 Kilo Tons in 2024
• CAGR: 2.68% (2025-2033)
• Forecast Period: 2025-2033
• Increasing consumer preference for protein-rich, healthy snacks is a major growth driver.
• Rising demand for natural and organic peanut butter variants is shaping the market.
• Product innovation including new flavors and functional variants boosts market appeal.
• The United States leads the region due to its massive peanut production and consumption.
• Expansion of e-commerce channels facilitates access to premium peanut butter brands.

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North America Peanut Butter Market Growth Factors

1. Consumers in North America increasingly choose natural and organic peanut butter due to health awareness and concerns about artificial additives such as hydrogenated oils, sugars, and preservatives. This shift fuels demand for cleaner label products made from minimal ingredients like peanuts and sea salt. Organic peanut butter from non-GMO and fungicide-free peanuts is gaining market traction as sustainability and health benefits become priorities. The growth of e-commerce and direct-to-consumer channels also eases accessibility to premium organic brands, encouraging market expansion.

2. Product innovation strongly drives market growth, with brands introducing novel flavors and functional peanut butter types to meet evolving consumer preferences. Beyond traditional peanut butter, offerings include seasoned varieties like honey-roasted, chocolate-infused, and cinnamon-seasoned, along with functional variants fortified with protein, collagen, probiotics, or superfoods such as chia seeds and flaxseeds. This diversification attracts health-conscious and fitness-oriented consumers, helping brands differentiate themselves in a competitive landscape.

3. The surge in plant-based and vegan diets significantly boosts the peanut butter market. Data from World Animal Foundation shows a 3,000% rise in American vegans over 15 years, enhancing demand for plant-based proteins like peanut butter. Flexitarian diets also promote peanut butter consumption as a sustainable, affordable, and nutrient-rich alternative to dairy spreads. Additionally, innovation in vegan and plant-based peanut butter products, including high-protein and superfood-enriched variants, supports sustained market growth.

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North America Peanut Butter Market Segmentation

Breakup By Product Type:

• Crunchy Peanut Butter
• Smooth Peanut Butter
• Others

Smooth peanut butter leads due to its creamy texture preferred by a wide audience, including children and older adults. It is versatile for use in baked goods, sandwiches, protein shakes, and confectionery, and favoured by foodservice sectors for consistent texture.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets dominate due to broad accessibility, consumer preference for in-store shopping, and competitive pricing, offering a wide variety of peanut butter types with promotional deals and bulk buying options.

Breakup By Country:

• United States
• Canada

Regional Insights

The United States is the dominant market, supported by being one of the world's largest peanut producers, mainly from Georgia, Texas, and Alabama. The USDA reported a US peanut production of 5.57 Billion pounds in 2022, with Georgia contributing over half. This abundant supply ensures stable pricing and quality, fostering the U.S. as North America's largest peanut butter consumer and exporter. High per capita consumption and peanut butter's prominence in school lunch programs sustain long-term market demand.

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Recent Developments & News

In January 2025, Gelgoog completed delivery of a peanut butter production line project in the USA, marking an important milestone. Meet Fresh launched new peanut butter sweets including shaved ice and warm drinks in the same month. Purely Elizabeth expanded its product portfolio by introducing peanut butter cookie granola amid the granola category's approximate $1.3 billion sales. In January 2024, Reese's introduced "Direct from the Factory Peanut Butter Eggs," delivering freshly made sweets directly to customers. In May 2024, Jif released its largest flavor innovation, Peanut Butter & Chocolate Flavored Spread.

Key Players

• Jif
• Skippy
• Peter Pan

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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