Non-Potato Veggie Chips - Top UK Industry Trends in 2026

The non-potato veggie chips industry in the United Kingdom is on a strong upward trajectory from 2025 to 2035, fuelled by rising consumer interest in clean-label snacks, plant-based nutrition, and alternatives to traditional fried potato chips. Non-potato veggie chips—made from ingredients such as beetroot, kale, sweet potato, carrot, parsnip, zucchini, lentils, and mixed vegetable blends—are increasingly preferred for their perceived health benefits, unique flavors, and premium-positioning across retail shelves.

This report highlights the UK market’s valuation, growth drivers, product innovation dynamics, competitive scenario, and strategic opportunities for stakeholders.

Market Size and Growth

The demand for non-potato veggie chips in the UK is projected to increase from USD 140.0 million in 2025 to nearly USD 265.0 million by 2035, marking an absolute growth of USD 125.0 million over the decade.

This reflects a total expansion of 89.3% and a robust CAGR of 6.7% between 2025 and 2035.

Such strong growth demonstrates the increasing shift of UK consumers toward healthier snacking formats and the rising popularity of plant-forward, nutrient-rich snack alternatives.

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Key Growth Drivers

Health-Conscious Consumer Shift

Rising concerns around obesity, high sodium intake, and unhealthy snacking habits are prompting consumers to explore better-for-you alternatives. Veggie chips are marketed as lighter, nutrient-enriched, and less processed, aiding their rapid adoption.

Clean-Label and Premium Snacking Trend

Demand for products free from artificial flavors, preservatives, and allergens continues to surge. Veggie chips, often marketed as baked, air-dried, or minimally processed, fit perfectly into this trend.

Plant-Based Food Momentum

The UK is one of the strongest markets for plant-based foods in Europe. As consumers adopt flexitarian, vegan, or low-meat diets, veggie chips emerge as a natural snack extension.

Retail & E-Commerce Expansion

Supermarkets, premium retailers, and online platforms significantly boost visibility and trial of new veggie chip varieties, especially private-label and artisanal brands.

Market Insights Across the UK

The United Kingdom represents one of the fastest-growing European markets for non-potato veggie chips.

Key retail growth is observed in:

• Supermarkets & Hypermarkets: High footfall and preference for variety packs drive sales.
• Specialty Health Stores: Premium organic and superfood-based veggie chips accelerate niche demand.
• Online Grocery Platforms: Subscription snack boxes and D2C brands fuel trial and repeat purchases.

Beetroot and sweet potato chips currently dominate the category, while mixed-vegetable blends and protein-rich lentil chips are emerging as the fastest-growing segments.

However, the industry also faces challenges including price sensitivity, volatile raw material availability, and the need to balance premium positioning with mass affordability.

Technology & Product Trends

Innovation remains central to market expansion. Key trends include:

1. Air-Dried & Vacuum-Dried Chips

Manufacturers are investing in non-frying technologies to maintain nutrient levels and enhance health appeal.

1. Multiveggie Blends

Mixed chips combining beetroot, sweet potato, carrot, or kale offer better taste variety and nutrition.

1. High-Protein & Functional Chips

Protein-infused lentil chips or superfood-enhanced variants (chia, quinoa, spirulina) are gaining traction among fitness-conscious consumers.

1. Sustainable Packaging

Eco-friendly packaging aligns with UK consumer environmental values, boosting brand reputation and acceptance.

These innovations enable producers to improve product differentiation, shelf appeal, and consumer loyalty.

Challenges

Despite the strong trajectory, the industry encounters key hurdles:

• Higher cost of production compared to standard potato chips.
• Price-sensitive consumers may opt for cheaper alternatives.
• Competition from other healthy snack formats, such as rice cakes, baked snacks, and popcorn.
• Seasonal fluctuations in vegetable supply impacting consistency and pricing.

Strategic Implications

For Manufacturers & Brands:

Focus on diverse flavour profiles, functional nutrition, premium packaging, and scaled production to reduce costs. Innovations in drying technology and sustainability will be critical differentiators.

For Retailers:

Broaden veggie chip assortments, highlight clean-label benefits, and leverage in-store promotions, sampling, and private-label expansion to capture health-conscious buyers.

For Investors:

The category offers high-growth potential and strong long-term relevance amid the UK’s shift toward healthier and premium snacking choices.

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Outlook Summary

From 2025 to 2035, the UK non-potato veggie chips industry is set for sustained and dynamic growth. With rising health awareness, increasing plant-based food adoption, and rapid product innovation, the market will continue to expand its presence across mainstream and premium retail channels. While pricing and raw material challenges persist, the overall outlook is highly positive, offering significant opportunities for brands, retailers, and investors focused on healthier snacking solutions and consumer wellness trends.

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