New Report of Basmati Rice Market with Size, Growth Drivers, Opportunities, Business Trends and Forecast to 2028

Market Dynamics

The basmati rice market is projected to witness an optimistic growth trajectory against the backdrop of multiple factors such as growing demand for long-grain speciality rice and strong supply chain.

While rice is consumed as a staple food across world regions, demand for specialty rice is increasing exponentially following the growing appetite for aromatic rice. Although the higher cost of basmati rice continues to limit the widespread adoption, ameliorating economic conditions, steadily rising consumer purchase power and improving marketing values of basmati rice are propelling the consumption levels of speciality rice across global economies. Superior characteristics of long-grain rice capture the palate of many among which basmati rice is the highly sought after long grain speciality rice varieties.


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A sizeable export of basmati rice across the world regions has generated the need for a stronger supply chain to establish a fair outcome benefiting all the supply chain participants starting from farmers to consumers. While governments are actively engaged in strengthening the basmati rice supply chain, prominent market players continue to establish authenticity in the basmati rice supply chain which, in turn, enhances the brand image in both domestic and international markets.

Regional Outlook

While cost continues to stymie the widespread adoption rates of basmati rice, recent EU ban on the export of few varieties of basmati rice that underwent the Tricyclazole fungicide treatment is expected to threaten the basmati rice market while prominently hitting the Indian basmati rice market. According to the All India Rice Exporters’ Association (AIREA), basmati exporters in India are looking for alternative fungicides to treat rice to gain compliance with the stringent EU norms and establish future sustainability of the Indian basmati rice market.

The basmati rice export trend, majorly concentrated in India is likely to witness a shift towards Pakistan as basmati rice cultivated in Pakistan are free from such pesticides.


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The basmati rice market is segmented on the basis of different types such as raw, steamed and parboiled basmati rice. Further, based on species the basmati rice market is segmented into brown and white basmati rice. Application-wise, the basmati rice market is segmented in two applications food and cosmetics and personal care segments. By sales channel, the basmati rice market finds major distribution through traditional grocery store, HORECA, convenience store and other modern trade. Regional segmentation of the basmati rice market includes North America, Latin America, Asia Pacific, MEA and Europe.

Competitive Landscape

Along with addressing the steady demand for raw basmati rice, the basmati rice market players are focusing on introducing a wide variety of basmati rice flavors in attractive packaging solutions. For instance, the Hain Celestial Group Inc. has recently featured its new product lines including premium flavored ready-to-heat product line of basmati rice in Expo West 2018. In addition, strategic acquisitions and expansions also remain prominent in the basmati rice market. McCormick & Co. Inc.’s complete acquisition of Kohinoor in 2017 is one such example. Further, the liquidation of the REI Agro Ltd. following the order from the National Company Law Tribunal (NCLT) and KRBL Ltd.’s plan to acquire the company are other strategic developments occurring in the global basmati rice marketplace.

Few other key market players in the basmati rice market include LT Foods Ltd., Estraco Kft., East End Foods, The Rice 'n Spice Int. Ltd., Amira Nature Foods Ltd., and Mars Inc.


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This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on

• Market Dynamics
• Market Size
• Market Segments
• Demand & Supply Trends
• Current Issues and Challenges
• Companies and Competitor Landscape
• Value Chain
• Technology

Regional Segments Analyzed Include

• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• Middle East and Africa (GCC, S. Africa, N. Africa)

Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

• Elaborated scenario of the parent market
• Transformations in the market dynamics
• Detailed segmentation of the target market
• Historical, current and forecast market size based on value and volume
• Latest industry developments and trends
• Competition landscape
• Strategies adopted by the market players and product developments made
• Potential and niche segments, along with their regional analysis
• Unbiased analysis on performance of the market
• Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness

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