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Multiscreen Advertising Market Business Opportunity, Challenges and Growth 2018

Global Multiscreen Advertising Market Competitive Analysis, Trends and Forecast till 2023, with free sample copy of the report.
Published 16 July 2018

The global multiscreen advertising market is expected to register a CAGR of 34.20% over the forecast period (2018-2023).

Report elaborates the complete details covering product definition, product type, and application. The report covers useful details which are categorized based on Multiscreen Advertising production region, major players, and product type which will provide a simplified view of the Multiscreen Advertising industry. The Multiscreen Advertising market report presents the competitive scenario of the major market players based on the sales revenue, customer demands, company profile, the business tactics used in Multiscreen Advertising market which will help the emerging market segments in making vital business decisions.

Global Multiscreen Advertising Market by Top Manufacturers (2018-2023): Sky Mobile, Orange Telecom, Alphabet Inc., Microsoft Corporation, Netflix, Roku Inc., Inc., AT&T Inc., NTT DoCoMo, Inc., Vodafone Group PLC, and Verizon Wireless, amongst others. 

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Essential points covered in Multiscreen Advertising Market 2018 Research are:-

  • What will the market size and the growth rate be in 2023?
  • What are the key factors driving the Multiscreen Advertising market?
  • What are the key market trends impacting the growth of the Multiscreen Advertising market?
  • What are the challenges to market growth?
  • Who are the key vendors in the Multiscreen Advertising market?
  • What are the market opportunities and threats faced by the vendors in the Multiscreen Advertising market?
  • What are the key outcomes of the five forces analysis of the Multiscreen Advertising market?
This independent 112 pages report guarantees you will remain better informed than your competition. With figures examining the Multiscreen Advertising market, the report gives you a visual, one-stop breakdown of the leading products, submarkets and market leader’s market revenue forecasts as well as analysis to 2023.

Shifting Trends Towards Mobile Media Consumption is the Major Drive for the Market

Mobile internet consumption increased at an average rate of 44% a year between 2010 and 2016 and accounted for 19% of all global media consumption in 2016. Increase in Big Data analysis has enabled companies to provide targeted ads to people, decreasing the conversion costs of the companies. US consumers dedicate one-fourth of their media consumption time to mobile. This has led to fast growth in mobile media consumption, driving the market for multiscreen advertising.

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Mobile/Tablet Segment is Expected to Hold Significant Market Share

Targeting ads to specific devices and operating systems is the most established form of mobile ad targeting. The unique and persistent account ID used by social networkers gives companies like Facebook and Twitter a big advantage in audience targeting compared with other mobile display ad providers. Regardless of the device a person chooses to log in from, a social network is able to recognize the ID and target ads based on the personal profile and behaviors associated with that ID.  Google, Amazon, and eBay, as well as some premium publishers, retailers, and app developers have many consumers logging in to their sites and services via mobile. The first-party user data available through those login IDs enables more sophisticated audience targeting capabilities, increasing the market for multiscreen advertising.

North America Led the Market for Multiscreen Advertising in 2017

The United States leads the market by advertising spending, and spent was more than next six countries combined. Canada also spent more than USD 9500 million on advertising. Thus, North America leads the market in multiscreen advertising as well. With this high spending in North American region, companies are moving towards targeted and multiscreen advertising. Fast adoption of new technology in the region and growing focus on reduction of costs is pushing the market to adopt multiscreen advertising. Many tech major companies like Facebook and Google are headquartered in the US, giving a boost to multiscreen advertising in the region.

Reasons to Purchase This Report

  • Current and future multiscreen advertising market in the developed and emerging markets
  • Analysing various perspectives of the market with the help of Porter’s five forces analysis
  • The segment that is expected to dominate the market
  • Regions that are expected to witness fastest growth during the forecast period
  • Identify the latest developments, market shares, and strategies employed by the major market players.
  • 3 month analyst support, along with the Market Estimate sheet (in Excel)
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