Men Personal Care Products Market to Reach USD 80 Bn by 2035, Driven by Rising Male Grooming Awareness

Men Personal Care Products Market Overview (2025 – 2035)

The Men Personal Care Products Market Size was valued at 51.3 USD Billion in 2024 and is projected to grow from 53.5 USD Billion in 2025 to 80 USD Billion by 2035, registering a CAGR of approximately 4.1% during the forecast period (2025–2035). The market growth is fueled by increasing male grooming awareness, rising disposable income, and the expansion of premium and natural personal care products targeted at men.

Market Overview

Men’s personal care products encompass a wide range of categories including skin care, hair care, shaving products, deodorants, fragrances, and grooming tools. Traditionally dominated by basic toiletries, the segment is now witnessing diversification with specialized and premium offerings tailored to men’s evolving grooming needs. The rise in health-conscious and appearance-focused consumers, coupled with urbanization and digital influence, is propelling market demand globally.

The growth of e-commerce platforms has enabled easy access to a wide range of men’s grooming products, particularly in emerging markets. Brands are leveraging social media, influencer marketing, and subscription models to engage male consumers and enhance product visibility.

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Market Drivers

1. Rising Male Grooming Awareness – Shifting cultural norms and the growing importance of personal appearance have led men to increasingly adopt grooming routines.
2. Premiumization Trend – Consumers are opting for high-end skincare, anti-aging, and luxury grooming products.
3. E-commerce Expansion – Online retail platforms provide convenience, a wide product selection, and access to global brands.
4. Urbanization & Disposable Income – Increased income levels in urban centers allow for higher spending on grooming and personal care products.
5. Innovation & Natural Products – Rising interest in natural, organic, and multifunctional products drives product innovation and differentiation.

Market Segmentation

The Men Personal Care Products Market can be segmented into:

• By Product Type: Skin care, hair care, shaving products, deodorants, fragrances, oral care, and grooming tools. Among these, skin care and hair care are witnessing the fastest growth due to increased focus on anti-aging, hydration, and styling products.
• By Distribution Channel: Store-based (supermarkets, specialty stores, pharmacies) and non-store-based (online retail, subscription boxes). Online channels are rapidly gaining share due to convenience and access to premium products.
• By Price Segment: Economy, mid-range, and premium. The premium segment is expanding as consumers are willing to pay for specialized products that address specific concerns like hair loss, sensitive skin, or anti-aging.

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Regional Insights

• North America: Strong male grooming culture, high adoption of premium products, and growing e-commerce penetration contribute to steady growth.
• Europe: Increasing demand for organic and natural products, along with the presence of established brands, drives market expansion.
• Asia-Pacific: Fastest-growing region due to rising disposable income, urbanization, and increasing male grooming awareness, particularly in countries like India, China, and Japan.
• Middle East & Africa: Growth is supported by urban centers and premium product demand, particularly in countries like UAE and Saudi Arabia.

Competitive Landscape

The market is highly competitive, with global and regional players innovating through product development, strategic partnerships, and marketing campaigns. Leading brands focus on premium formulations, natural ingredients, and technologically advanced grooming tools. Collaborations with lifestyle influencers and athletes help reinforce brand recognition and credibility.

Future Outlook

The Men Personal Care Products Market is expected to maintain strong growth through 2035. Shifts in lifestyle, evolving beauty standards for men, and the introduction of multifunctional, natural, and premium products will continue to drive the market. Companies focusing on digital engagement, e-commerce expansion, and product innovation will gain competitive advantages and capture significant market share in the next decade.

Table of Contents…

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS ........

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