Maternity Wear Market Share Expected to Surge to USD 26.72 Billion by 2030

It is projected that the Maternity Wear Market Share will reach USD 26.72 billion by 2030, growing at a CAGR of 4.3% during forecast period (2023-2030) from USD 19.90 billion in 2023. The primary factors contribute in the growth are growing emphasis on pregnancy style, increasing pace of employed pregnant women in developing countries, and increasing cognizance of clothing fitting, and comfort.

Key Market Drivers & Opportunities

The maternity wear market is booming and new mothers along with expectant women are focusing more on fashion, comfort and utility. Today women are, therefore, aware and mindful about woman wear which not only allows them to in their pregnancy but also makes them feel best in this stage. This trend of maternity wear as a fashion statement is also gaining prominence due to increasing literacy levels and purchasing power, along with the daily influence of social media. Moreover, e-commerce platforms such as Myntra, Jabong, and ASOS offer hassle-free access to consumers, which, in turn, is boosting the market growth further. Furthermore, as women keep on doing with their pregnancy stages, the formal and fancy need of maternity wear for business places is also increasing. However, the expansion of online shopping along with better payment mechanisms and faster delivery system is expected to further put a positive effect in the market growth.

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Segmentation Analysis

Maternity wear market can be segmented as outerwear, innerwear, and nightwear.

by Outerwear – This is one of the largest share in terms of market, and growing demand for trendy and comfortable apparel including tunic, overalls, jeans, dresses and others. A range of maternity outerwear comes from leading market brands, such as Gap and H&M. As social media platforms become a familiar space for socializing and sharing stories, maternity brands such as First Cry are also jumping into campaigns catering to new mothers, especially across the APAC region.

One of the common segments of growth is in innerwear: With so many bodily changes to accommodate while being pregnant, there is a rise in the demand for comfortable and supportive garments. Expecting mothers need essential products like maternity bras, camisoles, and underwear. Marks & Spencer Spring Collection 2023: The Collection specifically targets the changing priorities for millennial mothers across the world.

by Nightwear: driven by growing need for comfy yet functional nightwear nightwear segment is anticipated to register CAGR 4.5% Comfort with an adjustability feature, pyjamas, and nightshirts from Zara and Mom Store are a must, especially for mothers who are new to the profession, and women who are telecommuting post-delivery.

Regional Market Overview

North America: The largest share of the maternity wear market is held in North America, which will represent 28.6% of the total market in 2023. This rise can be largely attributed to the growing influence of celebrities, with maternity clothes having gained significant exposure due to platforms like Instagram and Facebook. Seraphine and Thyme Maternity are two such brands that appeal to the pregnant market here with a stylish range of formal and casual wear.

Europe: Countries such as the UK, France, and Germany are expected to see higher demand for stylish maternity clothing in relations to the beta segment. The fashion wave has changed the overall market where more and more women are having stylish formal wear rather than old maternity wear as influenced by celebrities like Kate Middleton, channeling her impeccable style throughout her pregnancy, have paved the way for more elegant pregnancy wear.

Asia-pacific: APAC region is expected to witness significant growth owing to the increasing disposable income among the population especially in the countries like India, China, and Argentina that possess high birth rates. This adds to the demand in this region as more and more countries, especially the Middle Eastern nations like Dubai and Saudi Arabia are moving towards ready made designer maternity wear.

The Rest of World: From the Middle East, with companies like Noon offering exclusive collections for pop culture-loving expectant mothers, to Destination Maternity focused on local needs. Also, these regions are witnessing the rising disposable incomes of the population, which in turn is affecting the growth of stylish and functional maternity wear availability.

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Competitor Analysis

The key players of maternity wear market are highly present across all regions and product types. The Following Companies are Leading the Market:

Seraphine: A well-known name in maternity wear, Seraphine has embraced the celebrity-driven fashion market with stylish casual and formal ware for soon-to-be moms. The more recent collections of theirs have centered around comfort and style, alongside the online selling focus to reinforce their positioning in the market.

Thyme Maternity: A North America based leading retailer of maternity wear with outerwear, innerwear and accessories sold under its banner. The brand is popular because they have prioritized essentials for women during their pregnancy that are chic & comfortable.

H&M: H&M has expanded its entry-level maternity collection to many countries around the world, focusing on great style and price points as well as a great demographic reach. Its sturdy online and off-line presence marks it as the one of the key players in the international maternity attires market.

Marks & Spencer — The retailer has a maternity line for working women who cross every blend and balance with their evolving clothes style. Their most recent lines have emphasized the biophilic fabrics, comfort, and style that have resonated with consumers who are increasingly aware of the environment.

ASOS – one of the most fashionable and affordable maternity wear classes online, ASOS is really catered for the expectant mother. ASOS has become a big name in e-commerce maternity wear with its wide selection of products and its partnerships with boutique maternity brands.

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Conclusion

With the rising demand for chic yet practical clothes that suit the needs of the pregnant women, the maternity wear market is witnessing strong growth. The expanding fashion awareness of new mothers, the growing availability of e-commerce portals, and the growing trend of clothes with celebrities will continue to increase the growth of the market in the upcoming years. While maternity wear was once used primarily for functionality, as brands adapt to the fact that your customers may want something fashion forward than just function, the future of maternity wear offers a bright outlook into the future of the industry.

Explore More: Visit our website for Additional reports:

Breast Pump Market https://www.maximizemarketresearch.com/market-report/global-breast-pump-market/10812/ 

Femtech Market https://www.maximizemarketresearch.com/market-report/femtech-market/124781/ 

Maternal Health Market https://www.maximizemarketresearch.com/market-report/maternal-health-market/189366/ 

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