Massage Guns Market Share Set to Surge with a Projected CAGR of 9.8% from 2024-2030

The Massage Guns Market Share was at USD 386.22 million in 2023 and is expected to reach USD 743.10 million by 2030, growing at a CAGR of 9.8% during the forecast period. Such growth is attributed to the rise in adoption of portable wellness devices and consumer awareness around health and fitness.

Growth of Market Drivers & Opportunities

This increase in the number of people searching for massage guns mainly stems from several professional athletes and fitness freaks using the product as well as people who are looking for relief from chronic pain in the muscles. Providing a percussive therapy that helps build muscle, get the blood flowing, and expedite recovery, these devices are an essential part of the modern fitness toolkit. Advancements in technology have also contributed to driving the growth of the market. The QuietGlide technology from Hyperice, which has a high-torque, 90-watt, near-silent motor and multiple head attachments, enables muscle recovery. In a similar vein, Kraftguns having launched the massage gun with brushless motors, has made the whole process noiseless, giving the user with a more relaxed experience.

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Segmentation Analysis

The segmentation of the massage guns market includes battery type, purpose, and region

Based on Battery Type: The market comprises devices using rechargeable battery and replaceable battery. This type of massage gun is powered by a rechargeable battery which is why this is the preferred choice since they are more cost-effective and you do not have to replace the battery constantly.

Purpose-based: Purpose-based segmentation includes professional or personal purpose use Professional-quality massage guns are marketed towards athletes and therapists, providing more power and durability. Personal-use devices, on the other hand, focus on portability and ease of use, and they are designed for the regular consumer market.

Country-Level Analysis

U.S.: Market is primarily obtaining its giant size due to presence of a significant number of fitness lovers and professionals. The country boasts a strong fitness industry, and consumers are willing to spend on health and wellness products; all of which are key drivers of market growth.

Germany: It is a leading fitness market in Europe. A surge in the health consciousness of the population coupled with the underlying existing fitness set-up among the background of the region is expected to support the enhancement of massage guns amongst individuals in the years to come.

Rising Economic Class in China – The growing economic class in China and increasing lifestyle discretionary spending have witnessed the adoption of personal wellness devices. This is further supported by the government initiatives to drive healthy living.

UK: The market will exhibit substantial growth in the UK owing to increasing awareness about percussive therapy and growing number of fitness centers in the country. Reflecting an increase in consumer interest in at-home wellness solutions, particularly driven by the aftermath of the pandemic.

Australia: Given Australia's active sports culture and outdoor lifestyle, the country is a strong candidate for potential high demand for massage guns. High adoption amongst professionals and amateurs and growing adoption of fitness technologies is expected to propel market growth.

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Competitor Analysis

Competition in the global market for massage guns is strong, with many key players adopting strategies such as product innovation and expansion. Notable companies include:

Hyperice: Best known for the Hypervolt line, Hyperice implements QuietGlide technology to give really powerful tools that don't sound like leaf blowers. The company has invested heavily in research and development and established itself as a leader in the field of market research.

Therabody: Previously known as Theragun, the company now has a portfolio of percussive therapy devices for clinicians and consumers. They are known for their ergonomic design and premium ergonomic features.

Kraftgun: Kraftgun is known for its lightweight, quieter brushless motor massage guns. The brand focuses on user comfort and the efficiency of the devices.

TimTam: More of an athletic & physiotherapy deep tissue therapy solution provider offering high-performance massage guns

LifePro — LifePro offers an affordable line of massage guns to get percussive therapy into more hands. Its products are defined by the versatility and user-friendliness of its products.

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Conclusion

Rising health consciousness, technological innovations, and an expanding customer base are also factors that will impact the growth of the massage guns market in the coming years. With evolving features and availability, muscle recovery and wellness solutions will continue to grow and expand around the world and consumers should expect nothing less as manufacturers improve product features.

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Scalp Massager Market https://www.maximizemarketresearch.com/market-report/scalp-massager-market/220772/ 

Electric Massagers Market https://www.maximizemarketresearch.com/market-report/electric-massagers-market/146919/ 

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