Lingerie Market Driven by Comfort & Inclusivity to Grow at 2.2% CAGR Through 2035

The Lingerie Market represents a mature yet steadily evolving segment of the global apparel and fashion industry. In 2024, the market reached a valuation of 35.7 USD Billion, reflecting stable consumer demand across both premium and mass-market categories. Lingerie today is no longer limited to aesthetic appeal; it has become a critical component of everyday comfort, body confidence, and personal expression, shaping purchasing decisions worldwide.

Market growth is being supported by changing consumer expectations that emphasize fit, fabric quality, and inclusivity. As highlighted in the summary insights, rising demand for comfort-oriented products, fashion-forward designs, and sustainable production practices are influencing the long-term trajectory of the industry. With revenues projected to reach 36.5 USD Billion in 2025 and expand further to 45.0 USD Billion by 2035, the market is expected to grow at a CAGR of 2.2% during the forecast period from 2025 to 2035.

Free Sample Copy - Access A Complimentary Copy of Our Report to Explore Its Content and Insights

https://www.wiseguyreports.com/sample-request?id=742985

Key Growth Drivers Shaping the Market

One of the most significant drivers of the Lingerie Market is the growing demand for comfort. Consumers increasingly prefer lingerie that supports daily wear, flexibility, and breathability without compromising style. This has accelerated the adoption of wireless bras, seamless underwear, and soft-touch fabrics such as modal, cotton blends, and microfiber.

The rise of e-commerce has also played a transformative role. Online platforms enable brands to offer wider size ranges, detailed fit guides, and discreet purchasing options. Direct-to-consumer models and digital-first brands have gained strong traction, particularly among younger demographics, reshaping traditional retail dynamics and expanding global reach.

Another important factor is the increasing focus on inclusivity. Brands are actively expanding size ranges, offering adaptive lingerie, and featuring diverse body types in marketing campaigns. This shift toward representation and personalization has strengthened brand loyalty and opened new consumer segments across regions.

Market Segmentation Overview

By product type, the market is segmented into bras, briefs, shapewear, sleepwear, and other intimate apparel. Bras and briefs continue to dominate overall revenues, while shapewear and multifunctional lingerie are witnessing growing adoption due to lifestyle changes and hybrid fashion trends.

In terms of material, cotton, synthetic fabrics, silk, lace, and sustainable textiles form the core segments. Sustainable and recycled fabrics are gaining momentum as environmental awareness rises and regulatory pressure increases across Europe and North America.

Based on end users, women remain the primary consumer group; however, demand for men’s lingerie and gender-neutral designs is gradually increasing. Distribution channels are divided into offline retail and online platforms, with e-commerce emerging as the fastest-growing channel globally.

Regional Insights

North America holds a significant share of the Lingerie Market, driven by high brand awareness, strong purchasing power, and advanced retail infrastructure. The United States and Canada continue to lead in premium and comfort-focused lingerie categories.

Europe represents another major market, with countries such as the UK, Germany, France, Italy, and Spain emphasizing sustainability, craftsmanship, and fashion-led designs. European consumers show strong preference for eco-friendly materials and ethical sourcing.

The Asia-Pacific region is expected to witness notable growth during the forecast period. Rising disposable incomes, urbanization, and changing fashion preferences in China, India, Japan, and South Korea are fueling demand. Additionally, the expansion of online retail platforms is making international brands more accessible across the region.

South America and the Middle East & Africa are emerging markets with increasing potential. Growth in these regions is supported by expanding middle-class populations, improving retail networks, and growing awareness of branded lingerie products.

Competitive Landscape and Opportunities

The Lingerie Market is highly competitive, featuring established global players such as Victoria’s Secret, Calvin Klein, Hanesbrands, Triumph International, Marks & Spencer, and L Brands, alongside niche and digitally native brands like Aerie, Bravissimo, and Commando. Competition is increasingly centered around comfort innovation, inclusive sizing, and sustainable manufacturing.

Access Full Report Now - Gain Comprehensive Insights into the Market with Our Detailed Research Report

https://www.wiseguyreports.com/reports/lingerie-market

Key market opportunities include the development of sustainable lingerie products, customized fit solutions, and advanced textile technologies that enhance durability and comfort. Expansion into emerging economies and continued growth of e-commerce platforms are expected to unlock new revenue streams for market participants.

FAQs

1. What are the main factors driving growth in the Lingerie Market?

Growth is driven by increasing demand for comfort, rising focus on inclusivity, expansion of e-commerce, fashion-forward designs, and sustainability trends.

2. Which region shows strong future growth potential?

The Asia-Pacific region shows strong growth potential due to rising disposable incomes, digital retail expansion, and evolving consumer fashion preferences.

Top Trending Global Research Report with Other Languages:

Bedroom Cabinet Market –|https://www.wiseguyreports.com/reports/bedroom-cabinet-market| Japnese | German | French | Korean | Chinise | Spanish

Casting Rod Market –|https://www.wiseguyreports.com/reports/casting-rod-market| Japnese | German | French | Korean | Chinise | Spanish

Battery Charger Extension Cables Market –|https://www.wiseguyreports.com/reports/battery-charger-extension-cables-market| Japnese | German | French | Korean | Chinise | Spanish

Citrus Bergamia Essential Oil Market –|https://www.wiseguyreports.com/reports/citrus-bergamia-essential-oil-market| Japnese | German | French | Korean | Chinise | Spanish

Cleanroom Presaturated Wipes Market –|https://www.wiseguyreports.com/reports/cleanroom-presaturated-wipes-market| Japnese | German | French | Korean | Chinise | Spanish

Cabinet Drawer Runners Market –|https://www.wiseguyreports.com/reports/cabinet-drawer-runners-market| Japnese | German | French | Korean | Chinise | Spanish

Cleanroom Finger Cots Market –|https://www.wiseguyreports.com/reports/cleanroom-finger-cots-market| Japnese | German | French | Korean | Chinise | Spanish

Chicken Essence Market –|https://www.wiseguyreports.com/reports/chicken-essence-market| Japnese | German | French | Korean | Chinise | Spanish

Bluetooth Lock Market –|https://www.wiseguyreports.com/reports/bluetooth-lock-market| Japnese | German | French | Korean | Chinise | Spanish

Built In Steam Oven Market –|https://www.wiseguyreports.com/reports/built-in-steam-oven-market| Japnese | German | French | Korean | Chinise | Spanish

About Wise Guy Reports:

We Are One of The World's Largest Premium Market Research & Statistical Reports Centre

Wise Guy Reports is pleased to introduce itself as a leading provider of insightful market research solutions that adapt to the ever-changing demands of businesses around the globe. By offering comprehensive market intelligence, our company enables corporate organizations to make informed choices, drive growth, and stay ahead in competitive markets. 

Integrity and ethical conduct are at the core of everything done within Wise Guy Reports. We ensure transparency, fairness, and integrity in all aspects of our business operations, including interactions with clients, partners, and stakeholders, by abiding by the highest ethical standards.