Lawn Mower Market is Expected to reach US$ 39.40 billion by 2031

According to The Insight Partners, Global Lawn Mower Market size is projected to reach US$ 39.40 billion by 2031 from US$ 26.36 billion in 2024. The market is expected to register a CAGR of 6.1% during 2025–2031. The integration of smart technologies is expected to create a new trend in the lawn mower market during the forecast period.

The lawn mower market is evolving rapidly, shaped by electrification, robotics, and AI-enabled connectivity that elevate safety, convenience, and sustainability across residential and professional landscaping use cases. Recent news highlights partnerships around LiDAR, launches of wire-free robotic platforms, and growing certification focus for battery and cybersecurity, signaling a decisive shift toward smart, low-emission lawn care worldwide.

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Press release

Lawn Mower Market Accelerates with Robotics, Electrification, and AI-Driven Safety

City, Date — The lawn mower market is entering a new growth chapter powered by robotic autonomy, battery innovation, and embedded intelligence that simplify yard care while advancing safety and environmental performance. Industry momentum is visible in 2025 updates: leading brands unveiled next-gen wire-free robotic mowers, ecosystem players announced LiDAR integration to enhance navigation, and certification bodies emphasized safety, EMC, and cybersecurity standards for connected equipment.

Manufacturers are broadening portfolios across battery walk-behind units, ride-ons, and autonomous mowers to serve diverse lawns and professional fleets, with app-based scheduling, geofencing, obstacle detection, and over‑the‑air updates becoming mainstream. Regions are aligning around safety norms and electrification incentives, supporting quieter operations, lower maintenance, and improved uptime for residential users, sports facilities, campuses, and landscaping contractors. As robotics scale, attention is turning to battery life, charging infrastructure, and dependable software support to ensure performance in varied climates and terrains.

“From wire-free mapping to AI-assisted navigation, the category is moving beyond hardware into intelligent services,” said a 2025 market observer, noting that aftersales software, diagnostics, and modular batteries are now central to differentiation and lifecycle value. With robust innovation pipelines and tightening safety protocols, the lawn mower market is poised to deliver more accessible, efficient, and sustainable lawn care for households and enterprises alike.

Updated market news

• Husqvarna announced the Automower iQ Series with wire-free tech and intelligent customization as part of 2025 launches celebrating 30 years in robotic mowing.
• ECARX partnered with a leading robotic mower developer to integrate LiDAR, enhancing perception and navigation in autonomous lawn care platforms.
• UL Solutions reiterated safety, battery, EMC, and cybersecurity testing for robotic mowers aligned to IEC 60335-2-107 and related standards, underscoring connected-device risk management.

Key trends

• Robotics and autonomy: Wire-free navigation, AI object detection, multi-zone mapping, and app-based control are expanding mainstream adoption.
• Electrification: Battery walk-behind and ride-on models gain share with lower noise, reduced maintenance, and improved user experience.
• Safety and compliance: Stronger focus on blades, battery protection, EMC, and cybersecurity for connected mowers in home and commercial settings.

Global and regional analysis

• North America: High adoption of robotic and battery mowers, supported by smart-home integration and sports turf applications; wire-free systems ease installation.
• Europe: Strong demand for eco-friendly, low-noise solutions; specialty retail and garden centers drive category education and premium features.
• Asia Pacific: Manufacturing scale and rapid iteration support cost-effective robotics and electrified platforms for both domestic markets and exports.
• Emerging markets: Policy incentives for electric equipment and growing landscaping needs in urban corridors spur interest in compact battery models.

Drivers

• Convenience and time savings via autonomous mowing and app scheduling for busy households and facilities.
• Sustainability and noise reduction from battery systems versus legacy combustion platforms.
• Smart features such as GPS, LiDAR, and remote diagnostics that improve cut quality and uptime.

Challenges

• Battery life, charging time, and long-term durability under varied weather conditions.
• Cybersecurity, EMC resilience, and software maintenance for connected fleets and residential devices.
• Terrain complexity, blade safety, and installation quality impacting user experience and performance.

Opportunities

• AI-powered route optimization, hazard avoidance, and adaptive cut algorithms for complex lawns.
• Fleet management for commercial landscaping with usage analytics, predictive maintenance, and modular batteries.
• Retail and channel innovation through specialty stores and digital configuration tools that match mower type to lawn profile.

Bullet points: size, share, trends, analysis, forecast to 2031

• Market size: Analysts point to sustained expansion through 2031 as electrification and robotics broaden use cases across residential and professional segments.
• Market share: Battery and robotic platforms continue to capture greater share as features mature and total cost of ownership improves.
• Trends: Wire-free robotic navigation, LiDAR perception, and app ecosystems define the premiumization curve.
• Analysis: Markets with strong safety certification frameworks and electrification incentives scale faster, while battery longevity and service networks remain gating factors.
• Forecast to 2031: Expect deeper integration with smart homes and fleet systems, standardized safety/cyber protocols, and AI-enhanced autonomy across price tiers.

About lawn mowers

The lawn mower market spans walk-behind, ride-on, and robotic systems designed for residential yards, sports fields, campuses, and commercial landscapes, with connected features, safer designs, and battery innovation redefining performance and upkeep in 2025 and beyond.

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