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Italy beverage Industry Key Vendors, Manufacturers, Suppliers and Analysis Market Report 2017 with their unique quality of simplifying the market research study, presents a deep diving study report “Quarterly Beverage Tracker Third Quarter 2017: Italy”
Published 09 February 2018

Italy beverage


Italy Quarterly Beverage Tracker Q3-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering.

The report also focus on latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for companies. Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

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Major Highlight of the report: 

  • Top line consumption volumes for Q3-2017 vs. Q3-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories. 
  • Carbonates consumption data for Q3-2017 vs Q3-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor. 
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


  • In Q2-17, GDP grew by 0.4% compared to Q1-17. The Bank of Italy forecast GDP to rise at a faster pace in Q3-17, thanks to the expansion in the service sector and in the non-construction industry.
  • Employment prospects are improving, particularly among young people, with youth unemployment in August down 2.2 percentage points compared to a year ago.
  • Although consumers remained very pessimistic in July 2017, consumer confidence registered an upswing of nearly 10 index points during the remainder of Q3-17.
  • Sales of soft drinks grew by over 5% during the quarter, principally driven, once again, by strong gains in packaged water, largely thanks to the favorable climatic conditions during July and August.
  • Sales of alcoholic drinks grew by 2%, largely thanks to the positive performance of beer, with demand boosted by the above average temperatures during July and August and the improving macro-economic environment 
    Sales of dairy drinks decreased by 3%, mainly due to seasonal trends and the overall structural reduction in consumption of dairy drinks, in particular standard white milk.


Table of Contents

Italy Quarterly Beverage Market Research Report 2018 by Players, Regions, and Product Types

1 At a Glance 4

2 Impact Of The Economic Situation 4

3 Highlights 5

4 Market Drivers 5

5 Market Trends 7

5.1 Soft Drinks 7

5.1.1 Packaged Water 7

5.1.2 Bulk/HOD Water 8

5.1.3 Carbonates 8

5.1.4 Enhanced Water 9

5.1.5 Flavored Water 9

5.1.6 Juice 10

5.1.7 Nectars 10

5.1.8 Still Drinks 11

5.1.9 Squash/Syrups 11

5.1.10 Iced/RTD Tea Drinks 12

5.1.11 Iced/RTD Coffee Drinks 12

5.1.12 Sports Drinks 13

5.1.13 Energy Drinks 14

5.2 Alcoholic Drinks 14

5.3 Dairy Drinks 15

5.4 Hot Beverages 16

6 Soft Drinks Quarterly Update 17

6.1 Industry News 17

6.2 Distribution News 17

6.3 New Products & Photo Shots 18

7 Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance 19

8 Data Tables 21


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