Indian Online Grocery Market: Industry Size to Reach USD 96.3 Billion by 2033 - Expanding at a CAGR of 25.38%

Online Grocery Market in India 2025:

How Big is the Indian Online Grocery Market?

The India online grocery market was valued USD 11.4 Billion in 2024. By 2033, this figure is projected to reach around USD 96.3 Billion, with a compound annual growth rate (CAGR) of 25.38% over the forecast period (2025-2033).

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 11.4 Billion

Market Size in 2033: USD 96.3 Billion

Market Growth Rate (CAGR) 2025-2033: 25.38%

Indian Online Grocery Market Trends:

India online grocery market is rapidly changing with shifting consumer attitudes and growing internet penetration. As more people embrace the convenience of digital, more and more households are moving online for their everyday grocery requirements. In addition, the growing usage of smartphones, secure online payment mechanisms, and better logistics setup are fueling the transition from physical kirana outlets to app-based grocery deliveries. Top e-commerce players are reaching wider with hyperlocal delivery mechanisms and tie-ups with local suppliers on a strategic basis.

Further, the pandemic was followed by a drive for contactless shopping and doorstep delivery, which saw high awareness and uptake of grocery services online in semi-urban as well as rural India. Furthermore, technology-based innovations like AI-based inventory systems, voice-activated shopping, and subscription-based delivery plans are simplifying processes while improving customer experience. Furthermore, growing investments from both international and local players are heightening competition and increasing service availability in tier 2 and tier 3 cities. These dynamic trends demonstrate a robust digital transition in customer preferences, backed by convenience, diversity, and real-time tracking options.

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Indian Online Grocery Market Scope and Growth:

The size of the India online grocery market is growing as it reaches an increasing percentage of the total grocery retail category. The urban middle-class population, busy lifestyles, and increasing disposable incomes are the major drivers that are fuelling market growth. Further, enhanced supply chain efficiency, supply chain management, and last-mile delivery capabilities are empowering companies to fulfill consumer demands with higher precision and speed. In addition, the government's drive towards digital India and the launch of UPI and other cashless payment modes have rendered online grocery shopping more convenient.

Furthermore, the market is also seeing greater involvement from niche grocery players providing organic, regional, and specialty food products through special apps and platforms. Startups and big brands are expanding operations using dark stores and micro-fulfillment centers to make timely deliveries and lower operational costs. In addition, the development of data analytics and customer behavior understanding is enabling businesses to deliver personalized offerings, increase customer interaction, and foster long-term brand affinity. All these combined highlight a healthy growth path for the India online grocery market, facilitated by digital acceleration, strategic innovation, and increasing consumer expectations.

Indian Online Grocery Market Report and Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Indian online grocery market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Food Grains
• Bread, Bakery and Dairy Products
• Fruits and Vegetables
• Personal Care
• Dry and Baking Products
• Household Products
• Beverages
• Meat and Meat Products
• Others

Breakup by Payment Method:

• Online
• Cash on Delivery

Breakup by Platform:

• App-based
• Web-based

Breakup by Region:

• North India
• East India
• West India
• South India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

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