India Wine Market to Reach USD 985.50 Million by 2034, Growing at 15.65% CAGR

India Wine Market Report

According to IMARC Group’s report titled "India Wine Market Size, Share, Trends and Forecast by Product type, Color, Distribution Channel, and Region, 2026-2034" the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

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India Wine Market Overview

The India wine market size was valued at USD 266.33 Million in 2025 and is projected to reach USD 985.50 Million by 2034, growing at a compound annual growth rate (CAGR) of 15.65% during the forecast period 2026-2034. The market is driven by rising disposable incomes, evolving lifestyle preferences favoring premium alcoholic beverages, expansion of hospitality sectors, and growing wine tourism. Enhanced e-commerce accessibility and supportive government policies further strengthen the market.

India Wine Market Key Points

• Current Market Size: USD 266.33 Million in 2025
• CAGR: 15.65%
• Forecast Period: 2026-2034
• Still wine dominates with a 69% share in 2025 driven by affordability and versatility with Indian cuisines.
• Red wine is the leading color segment with a 49% market share, favored for its health benefits and compatibility with Indian dishes.
• Off-Trade distribution holds the largest share at 63%, owing to supermarket growth and increasing home consumption.
• North India leads regional market share at 31%, backed by high urbanization and affluent consumer demographics.

India Wine Market Growth Factors

• Increasing purchasing power of urban consumers and their growing preference for premium products is driving market growth.
• Wine tourism infrastructure has developed in major global wine-producing countries, attracting both domestic and international tourists.
• Wine is increasingly associated with upper-class and chic values, gaining popularity among younger professionals, women, and consumers in developing economies.
• Growth of online alcohol sales and e-commerce is expanding the geographic availability of wine.
• Government-sponsored agro-tourism and wine production programs are stimulating wine tourism growth.
• Rising awareness of perceived health benefits of moderate wine consumption is increasing demand.
• Industry leaders are investing in superior products and sustainable manufacturing processes.
• Expansion of hospitality businesses, particularly luxury hotels and fine-dining restaurants, is exposing wine to a broader consumer base.
• Emergence of digital distribution networks is improving supply chain and cold chain efficiency.

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India Wine Market Trends

• A shift toward higher-end and boutique wine selections is emerging as affluent consumers seek refined drinking experiences.
• Domestic winemakers are increasing investments in innovative techniques such as oak-barrel aging.
• Limited-edition, high-quality vintages are gaining momentum; e.g., Grover Zampa Vineyards launched Grover Essence De Cabernet Sauvignon in January 2025.
• Wine tourism is expanding through vineyard tastings, food-and-wine pairing experiences, and resort-style accommodations in regions like Nashik, Maharashtra.
• Wine producers are adopting sustainable and eco-friendly practices such as solar energy usage, recyclable packaging, and reforestation initiatives.
• Wineries like Tribes A and B are implementing water conservation, organic viticulture, and carbon footprint reduction measures.
• Red wine is seeing higher acceptance due to antioxidant properties and compatibility with Indian cuisine.
• Growth of e-commerce and relaxed regulations for online alcohol sales are enabling centralized and efficient wine distribution.
• Wineries are leveraging modern retail formats with dedicated wine sections and promotional events to improve consumer engagement and brand visibility.

India Wine Market Segmentation

Product Type

• Still Wine: Dominates with 69% market share driven by affordability, versatility, and wide availability through established retail and online channels.
• Sparkling Wine
• Fortified Wine and Vermouth

Color

• Red Wine: Leads with a 49% share driven by perceived health benefits and strong consumer preference for robust flavors.
• Rose Wine
• White Wine

Distribution Channel

• Off-Trade: Largest segment with 63% share, including supermarkets, hypermarkets, specialty stores, and online platforms, fueled by home consumption trends.
• On-Trade

India Wine Market Regional Insights

• North India
• West and Central India
• South India
• East India

The dominant region is North India, holding the largest market share of 31% in 2025. Fueled by high urbanization, affluent demographics, and a strong hospitality sector, North India leads the market with a CAGR of 15.65% during the forecast period.

India Wine Market Recent Developments & News

• In January 2025, Grover Zampa Vineyards launched the limited-edition Grover Essence De Cabernet Sauvignon aged over 36 months in oak barrels demonstrating commitment to quality enhancement.
• Maharashtra's Nashik region recorded over 340,000 winery visitors in 2023, highlighting the growth of wine tourism.
• In October 2024, Sula Vineyards expanded its still wine portfolio by launching a new Merlot variant commemorating its 25th anniversary.
• In May 2024, Sula Vineyards’ cabernet sauvignon received the gold medal at the Global Wine Masters competition, being the highest honor for an Indian wine.

India Wine Market Key Highlights of the Report

• Comprehensive analysis of historical trends and future market outlook from 2020-2034.
• In-depth segment-wise assessment by product type, color, distribution channel, and region.
• Evaluation of industry catalysts, challenges, and competitive landscape.
• Strategic insights into premiumization, sustainability, and digital transformation trends.
• Projection of market size and growth rate with detailed forecasting.

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