India Watch Market Size to Reach USD 10.2 Billion by 2033 | Expanding at 5.1% CAGR

According to IMARC Group’s report titled "India Watch Market Size, Share, Trends and Forecast by Type, Price Range, Distribution Channel, End User, and Region, 2025-2033" the report offers a comprehensive analysis of the industry, including India watch market share, growth, trends, and regional insights.

India Watch Market Overview

The India watch market size reached USD 6.4 Billion in 2024 and is projected to reach USD 10.2 Billion by 2033. The market is expected to grow at a CAGR of 5.1% during the forecast period from 2025 to 2033.

This growth is driven by increasing advertising investments by manufacturers, innovations, personalized watches, and expanding e-commerce platforms enabling easier access to diverse watch brands and styles.

Industry Key Highlights:

• 2024 Market Size: USD 6.4 Billion
• CAGR: 5.1%
• 2033 Predicted Market Size: USD 10.2 Billion
• The market growth is supported by increased investment in advertising and promotional activities to build brand image.
• Continuous innovations and the launch of personalized and customized watches are fostering growth.
• The proliferation of e-commerce platforms is facilitating market expansion by providing easier access to multiple brands and styles.
• Rising fashion consciousness and premium lifestyle interest are boosting demand for stylish and luxury watches.
• Smartwatch demand is increasing due to the rise of wearable technology and fitness tracking features.
• The growing number of working women is driving demand for women’s watches.

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Emerging Trends in India Watch Market:

The India watch market is undergoing major changes on the back of consumer preference, technological advances, and changing consumer lifestyles. In the premium and luxury watch segments, watches are more than just timepieces. The making, legacy, and brand status of watches contribute to its cultural and emotional relevance to the consumer. In parallel, consumers adopt smartwatches and hybrid watches faster for reasons such as they are more health conscious, smartphone technology improves, and they demand smart wearables that combine health tracking with improved connectivity and fashion.

For building their brand affinity, young consumers seek stylish and customizable smartwatches, and brands increasingly forge partnerships with fashion designers and celebrities. As online shopping rises, these products importantly increase in availability. The products offer competitive pricing. The products select widely. The products access both domestic and international brands. Brands strive to sustain, a major trend. Eco-friendly material is used. Battery life is lengthened. Material is sourced responsibly in their products. Along with new trends in digital marketing, influencer marketing, and omnichannel retail, customary advertising strategies continue to serve the industry as it adapts to technological advances and changes in consumer purchasing behavior.

Market Scope & Growth Factors:

The Indian watch market can grow considerably because discretionary income rises, urbanization expands, and the middle class expands with more disposable income and a propensity to purchase luxury products. Growth in demand is expected to be led by an expanding consumer base in urban and semi-urban areas, where watches are considered functional and fashion accessories as well as status symbols. In addition, the proliferation of organized retail formats and the rapid growth of online retail channels are improving access and convenience for consumers. The wearables market is expected to grow, driven by health, sports and lifestyle wearables, leading to increased repeat purchases and higher value sales (e.g. specialty sportswear).

Additional growth is driven by domestic manufacturing capabilities and government support for innovation that help create secure supply chains at more affordable pricing. The presence of numerous highly competitive brands is one of the key drivers of innovation, improvement in product quality, and price wars. From a fundamental analysis perspective, the watch market in India is projected to witness long-term growth due to favorable demographics, technological innovations, fashions, and style preferences. The developing watch market in India is also seen as a bright spot in the larger lifestyle and consumer electronics markets.

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India Watch Market Segmentation

Type Insights

• Quartz: Represents the largest segment, characterized by watches powered by quartz movements providing accuracy and affordability.
• Mechanical: Traditional watches operated by mechanical movements, preferred for craftsmanship and luxury appeal.

Price Range Insights

• Low-Range: Accounts for the largest market share, offering affordable options for broad consumer access.
• Mid-Range: Targets middle-market consumers seeking balance between design and price.
• Luxury: High-end watches featuring premium materials, exclusive designs, and status appeal.

Distribution Channel Insights

• Online Retail Stores: Growing presence offering convenience and variety, supporting increasing watch purchases via e-commerce.
• Offline Retail Stores: Holds the largest market share, benefitting from direct consumer interaction and physical product inspection.

End User Insights

• Men: Constitutes the largest consumer segment for watches in India.
• Women: Increasing demand driven by workforce participation and lifestyle changes.
• Unisex: Watches designed for all genders, blending functionality with versatile design.

Regional Insights

• South India
• North India
• Central and West India
• East India

The India watch market is dominated by South India, with strong market share and sustained growth at a CAGR of 5.1% during the forecast period, driven by urbanization and rising disposable incomes.

Competitive landscape:

The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Recent Developments & News:

• In September 2025, Samsung launched the Galaxy Watch 8 and Galaxy Watch 8 Classic in India featuring enhanced health and wellness functions, with prices starting at INR 32,999.
• In August 2025, Casio India introduced its first automatic watch collection, the Edifice EFK-100 series, marking entry into mechanical watches priced from INR 25,995.
• In April 2025, Xiaomi launched the Redmi Watch Move, India’s first locally manufactured smartwatch, priced at INR 1,999, offering extensive health tracking and 140+ workout modes.

Key Highlights of the Report

• Comprehensive quantitative analysis of India watch market by segments and forecast from 2019-2033.
• Detailed insights into market drivers, challenges, and emerging opportunities.
• Porter’s Five Forces analysis to assess competitive environment and industry attractiveness.
• Competitive landscape overview with market structure and key player positioning.
• Segmentation by type, price range, distribution channel, end user, and region.

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