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India Quick Commerce Market Witness Highest Growth AT a CAGR of 67% by 2028

Due to these factors, it could be expected that the quick commerce market in India will be on the rise in the next few years. Furthermore, growing urbanization, busy lifestyles, and an increased preference for online shopping over visiting stores are contributing to the rapid growth of the quick commerce market.
Published 12 September 2024

Introduction

The India Quick Commerce Market is experiencing a dynamic shift, driven by technological advancements, evolving consumer preferences, and changing economic landscapes. This market has become a focal point for stakeholders, including manufacturers, suppliers, and investors, who are keen on exploring growth opportunities in this evolving industry. As businesses strive to adapt to these changes, understanding the market's key drivers, segmentation, and regional dynamics becomes crucial. This blog provides an in-depth analysis of the India Quick Commerce Market, examining the market overview, dynamics, segment analysis, and regional projections.

Market Overview

The India Quick Commerce Market is projected to grow at a CAGR of around 67% during the forecast period, i.e., 2023-28. In India, the Quick Commerce market has shown significant growth, as it provides a faster shopping experience than any other e-commerce platform. The factors contributing to the high adoption of the Quick Commerce platform are its fast speed & convenient delivery options enabling customers to purchase day-to-day essentials through the quick commerce platform.

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India Quick Commerce Market Dynamics

Several dynamics are shaping the India Quick Commerce Market. On the demand side, the growing consumer focus on quality and sustainability is driving the need for advanced solutions. On the supply side, market players are intensifying competition by launching innovative products and expanding their geographic presence.

Key Trend in the Market

Rising Entry of Start-ups into the Market - The adoption of quick commerce caters to accomplishing the instant delivery needs ranging from 10 to 30 minutes of order fulfillment time. Many Q-commerce start-ups, such as Swiggy, Zepto, Blinkit, BB Now, etc., have entered the instant delivery ecosystem to expand their customer base. These start-ups are rapidly attracting investments, which would help them to penetrate the Indian quick commerce market. In 2021, Swiggy announced its plan to invest around USD700 million into Instamart.

Furthermore, Zepto raised USD100 million in 2021 in a Series C round to expand its presence beyond metro cities. Thus, the trend of emerging start-ups in the country due to the growing demand for instant deliveries is expected to drive the India Quick Commerce market's growth.

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India Quick Commerce Market Segment Analysis

The India Quick Commerce Market is segmented based on:

By Product Type

  • Grocery
  • Snacks & Beverages
  • Bath & Beauty
  • Baby Essentials
  • Home Care
  • Others (Pets, Office Supplies, Healthcare, Alcohol, etc.)

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India Quick Commerce Market Regional Projection

The India Quick Commerce Market shows varied growth patterns across different regions:

By Regions

  • North
  • East
  • West
  • South

Key Players in the Market

Several key players dominate the India Quick Commerce market, each striving to capture a larger share through product innovation, strategic partnerships, and expansion. Leading players include:

  • Swiggy Instamart
  • Zepto
  • Blinkit
  • Dunzo Daily
  • Ola Dash
  • BB Now
  • Flipkart Quick
  • Amazon Fresh Store
  • JioMart Express
  • ZopNow
  • Others

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