India Lingerie Market Size, Share, Latest Trends, Key Players, Outlook and Industry Analysis Report 2025-2033

India Lingerie Market 2025-2033

According to IMARC Group's report titled "India Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033", the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the India Lingerie Industry ?

The India lingerie market size was valued at USD 5.4 Billion in 2024 and is projected to grow to USD 12.0 Billion by 2033, with an expected compound annual growth rate (CAGR) of 8.40% from 2025 to 2033.

India Lingerie Market Trends:

India lingerie business is in a state of dynamic transition due to changing consumer tastes, rising urban population levels as well as the rising impact of e-commerce. The increased interest in good and designer lingerie is one of the most outstanding trends stimulated by the level of interest of Indian women in the fashion and comfort. Companies are targeting eco-friendly materials, cutting-edge designs and universal shapes so that even different body types may be covered. Moreover, social media and celebrity sharing has increased the popularity of intimate wear to a great extent thereby making it a popular trend in fashion. Retail stores on the net are assuming a leading role in this change as they provide the veiled shopping experiences and increased services besides providing a greater choice than the conventional brick-and-mortar warehouses. Besides, the fact that lingerie is slowly transforming into a self-expression thing as opposed to a very basic need is changing the market dynamics.

The other major trend is the spurring popularity of athleisure-inspired lingerie which focused on combining functionality and style to fulfill the demand of active and working women. Wireless and seamless bras as well as environmentally friendly materials are becoming popular as people began focusing on comfort and sustainability. Moreover, there is an increased demand in the market on the lingerie products that are made in extra-large sizes due to the desire to have more inclusiveness. Local manufacturers are also increasing their presence with low-priced, but fashionable alternatives to foreign brands. Due to the increased buying powers and evolving social values, India lingerie industry is destined to keep on innovating and thus it is a healthy industry that will continue to attract competition.

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India Lingerie Market Scope and Growth Analysis:

The lingerie market in India offers such vast expansion opportunities and this can be ascribed to such factors as rising female employment rates, growing disposable income and changes in the fashion taste. The market is not limited to the metro cities anymore and cities that fall on tier II and III are emerging as major growth centres because of better penetration and availability of internet and online shopping. Moreover, the rising popularity of western fashion style and the demand of quality under-garments are increasing the spending in lingerie. Brands are also taking advantage of this and introducing new product lines such as shapewear, bridal lingerie, wellness-oriented intimate apparel.

Furthermore, the emergence of direct-to-consumer (D2C) brand has created stiff competition compelling older brands to improve their product offering and customer contact measures. The other important contributor of the growth of markets is rising interest in women health and body positivity, which prompt women to invest in quality lingerie. Moreover, the partnership between fashion influencers and lingerie brands is increasing the exposure and credibility of products further. Technological breakthroughs are also changing the market, including AI-powered size mixing and virtual fitting rooms, which improve the experience of online shopping. The India lingerie market with the presence of a young, fashionable population and the ever-changing retail environments are in for a long-term growth that will present profitable prospects to both local and global brands.

India Lingerie Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India lingerie market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Brassiere represents the most widely used product type

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Cotton holds the majority of the market share 

Breakup by Price Range:

• Economy
• Premium

Economy holds the majority of the market share

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Mass merchandizers holds the majority of the market share 

Regional Analysis:

• North India
• West and Central India
• South India
• East India

North India exhibits a clear dominance, accounting for the largest India lingerie market share 

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Other Key Points Covered in the Report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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