India Bottled Water Market to Hit USD 29.7 Billion by 2033 | Expanding at CAGR of 12.45%

According to IMARC Group’s report titled "India Bottled Water Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033" the report offers a comprehensive analysis of the industry, including India bottled water market growth, share, trends, and regional insights.

Market Overview

The India bottled water market size reached USD 9.5 Billion in 2024 and is projected to reach USD 29.7 Billion by 2033, exhibiting a CAGR of 12.45% during the forecast period 2025-2033. The growth is driven by increasing health consciousness, rising disposable incomes, urbanization, water quality concerns, expanding retail networks, changing lifestyles, and demand for convenient hydration solutions.

Key Takeaways

• Current Market Size : USD 9.5 Billion (2024)
• CAGR : 12.45%
• Forecast Period : 2025-2033
• Market growth is propelled by rising health consciousness and urban lifestyle changes.
• Increasing disposable incomes and expanded retail and e-commerce channels facilitate greater market penetration.
• Concerns over water quality bolster demand for bottled water over tap water.
• Sustainability initiatives and eco-friendly packaging are gaining traction among consumers.
• Growing young, urban, and health-conscious population drive demand for on-the-go hydration.

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Scope & Growth Factors:

• Increasing health consciousness among Indian consumers encourages preference for bottled water as a healthier alternative to sugary beverages.
• Rising disposable incomes enabling more consumers to afford bottled water.
• Growing urbanization and lifestyle changes boosting demand for convenient hydration solutions.
• Concerns over water quality push consumers away from tap water towards bottled water.
• Expanding retail networks including supermarkets, hypermarkets, convenience stores, and online channels improve accessibility.
• Enhanced brand awareness influencing consumer preferences towards reputed bottled water brands.
• Rising demand among young and health-conscious demographics for easy-to-carry hydration options.
• Government regulations promoting use of recycled plastic and sustainable packaging drive industry innovation.
• Increasing consumption driven by fitness and wellness culture focused on hydration and health.

Emerging Trends in India Bottled Water Market:

• Expansion of direct-to-consumer (DTC) and online retail channels is boosting market accessibility.
• Growth of e-commerce platforms allows bottled water brands to reach beyond traditional retail outlets.
• Doorstep delivery and subscription plans simplify purchasing for urban consumers.
• Brands use digital platforms to ensure product availability and enhance personalized consumer engagement.
• COVID-19 pandemic accelerated adoption of online shopping for daily necessities including bottled water.
• Rising demand for organic, natural, and chemically-free bottled water products among health-conscious consumers.
• Increased consumer focus on water quality and purity is driving demand for natural source and low-processed bottled water.
• Sustainability concerns push adoption of eco-friendly and recycled packaging solutions.
• Government mandates target minimum recycled plastic use (30% by 2026, 60% by 2029) and proper plastic waste management, influencing market dynamics.

Access the Latest 2026 Data & Forecasts

India Bottled Water Market Segmentation

Product Type Insights:

• Still
• Carbonated
• Flavored
• Mineral

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive landscape:

The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Recent Developments & News:

• May 2025: Rhea Raheja and Ishaan Nangia launched Impact Water, a premium sustainable bottled water brand emphasizing conscious consumption.
• February 2025: IOTA Water introduced India's first bottled water infused with oxygen nanobubbles in North India, promoting enhanced oxygen absorption and wellness.
• January 2025: Kerala’s Irrigation Infrastructure Development Corporation and Green Bio Products announced 'Hilly Aqua,' India's first fully compostable bottled water with biodegradable bottles.
• November 2024: Wahter launched "Shot by Wahter," a bottled water product targeted at Gen Z consumers, featuring QR-code-based iPhone giveaways.

Key Highlights of the Report:

• Comprehensive quantitative analysis of market segments and historical trends from 2019-2024.
• Detailed forecasts and insights for 2025-2033 across product types, distribution channels, and regions.
• Examination of industry drivers, challenges, and opportunities.
• Porter’s five forces analysis assessing competitive intensity and market attractiveness.
• Competitive landscape with company positioning and strategic evaluation.

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